{"id":748222,"date":"2024-02-02T14:58:52","date_gmt":"2024-02-02T12:58:52","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=748222"},"modified":"2024-02-02T14:58:57","modified_gmt":"2024-02-02T12:58:57","slug":"huge-growth-projected-for-podcasts-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/748222\/huge-growth-projected-for-podcasts-in-south-africa\/","title":{"rendered":"Huge growth projected for podcasts in South Africa"},"content":{"rendered":"\n<p>The South African podcast industry is poised for huge growth in the coming years, according to new research from Statista.<\/p>\n\n\n\n<p>The data found that along with an increase in the amount of content being created and watched, podcast marketing revenue in South Africa is set to climb rapidly as businesses take advantage of the medium.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Contact the BusinessTech marketing team to book a Business Talk interview package.<\/strong><\/a><strong> <\/strong>\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Additionally, Statista found that the number of South African podcast listeners will grow to 4.8 million by 2027 \u2013 up from 3.2 million in 2023.<\/p>\n\n\n\n<p>This makes podcasts an essential part of the digital media landscape going forward.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Book a Business Talk interview<\/strong><\/h3>\n\n\n\n<p>Business Talk with Michael Avery is South Africa\u2019s leading business podcast and presents the best opportunity for your business to take advantage of the podcast industry\u2019s massive growth.<\/p>\n\n\n\n<p>Since it was launched in November 2020, Business Talk has accumulated over 4.5 million total views \u2013 and this number continues to grow rapidly.<\/p>\n\n\n\n<p>What makes this even more impressive is the calibre of Business Talk\u2019s audience &#8211; comprising South Africa\u2019s top business and financial decision-makers.<\/p>\n\n\n\n<p>This makes it the perfect target audience for your company\u2019s marketing efforts.<\/p>\n\n\n\n<p>To book an interview on Business Talk or sponsor a season of the podcast, <a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>contact the BusinessTech marketing team.<\/strong><\/a><\/p>\n\n\n\n<p>The BusinessTech marketing team will ensure you receive maximum exposure and value for your marketing spend on Business Talk, and will guide you through the entire booking process.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business Talk is South Africa\u2019s premier business podcast and the best way to take advantage of South Africa\u2019s fast-growing podcast industry. <\/p>\n","protected":false},"author":57,"featured_media":702509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[15578],"class_list":["post-748222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-business-talk"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/748222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=748222"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/748222\/revisions"}],"predecessor-version":[{"id":748228,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/748222\/revisions\/748228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/702509"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=748222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=748222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=748222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}