First National Bank (FNB) says it has entered into a partnership with Universal Music Group, offering new and existing Gold Cheque Account customers access to free music downloads.<\/p>\n
Among the \u201cexperiences\u201d on offer includes music downloads, concert tickets, and \u201conce-in-a-lifetime\u201d events with local music icons.<\/p>\n
\u201cThis is the first time that a bank will be giving customers access to music experiences of this nature to add value and engage customers,\u201d said Ilse Smuts, head of marketing for Value Banking Solutions at FNB.<\/p>\n
\u201cWe essentially started the move into lifestyle offerings in 2011 when we launched the smart device offer and more recently in the music space when we launched iTunes vouchers on our banking app in 2013,\u201d Smuts said.<\/p>\n
New and existing Gold Cheque Account clients will be able to choose between the following benefits:<\/p>\n
The first concert to kick-off the partnership is a rooftop showcase featuring Mafikizolo, DJ Clock, and Beatenberg.<\/p>\n
It will be held exclusively for 100 FNB customers and their partners on the rooftop of the new FNB Portside Building in Cape Town in December 2014.<\/p>\n
FNB\u2019s best-selling digital devices<\/strong><\/a><\/p>\n