{"id":749542,"date":"2024-02-09T11:02:12","date_gmt":"2024-02-09T09:02:12","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=749542"},"modified":"2024-02-09T11:02:17","modified_gmt":"2024-02-09T09:02:17","slug":"why-your-executives-need-to-build-a-strong-personal-brand-and-how-businesstech-can-help","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/749542\/why-your-executives-need-to-build-a-strong-personal-brand-and-how-businesstech-can-help\/","title":{"rendered":"Why your executives need to build a strong personal brand \u2013 and how BusinessTech can help"},"content":{"rendered":"\n<p>When your company executives have a strong personal brand, it positions your business as trustworthy and knowledgeable.<\/p>\n\n\n\n<p>This is well-known in the business space and backed up by research from Carson College of Business, which found that a C-level executive\u2019s reputation profoundly impacts business success.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact the BusinessTech marketing team.<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>The research shows that approximately 44% of the average company\u2019s market value is connected to its CEO, while 45% of a company&#8217;s reputation depends on the CEO\u2019s personal brand.<\/p>\n\n\n\n<p>This is data that marketers cannot afford to ignore. Instead, they must prioritise positioning their executives prominently and positively in the public eye.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>BusinessTech interview articles<\/strong><\/h3>\n\n\n\n<p>BusinessTech\u2019s interview articles are a great way to establish your executives as industry thought leaders.<\/p>\n\n\n\n<p>&nbsp;When you book a BusinessTech interview article, we will handle everything &#8211; including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Writing interview questions.<\/li>\n\n\n\n<li>Conducting the interview.<\/li>\n\n\n\n<li>Writing the interview article.<\/li>\n\n\n\n<li>Publishing the article on BusinessTech.<\/li>\n\n\n\n<li>Promoting the article across social media channels such as Facebook, X (Twitter), and LinkedIn.<\/li>\n<\/ul>\n\n\n\n<p>Our marketing team will also ensure your article campaign runs smoothly and is optimised to maximise the return on your marketing spend.<\/p>\n\n\n\n<p><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact the BusinessTech marketing team.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Executives with strong personal brands generate trust in your business. <\/p>\n","protected":false},"author":57,"featured_media":749548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[19324],"class_list":["post-749542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-busineestech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/749542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=749542"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/749542\/revisions"}],"predecessor-version":[{"id":749550,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/749542\/revisions\/749550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/749548"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=749542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=749542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=749542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}