{"id":754679,"date":"2024-02-23T12:39:47","date_gmt":"2024-02-23T10:39:47","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=754679"},"modified":"2024-02-23T12:39:52","modified_gmt":"2024-02-23T10:39:52","slug":"how-a-top-south-african-property-developer-boosted-sales-by-advertising-on-businesstech","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/754679\/how-a-top-south-african-property-developer-boosted-sales-by-advertising-on-businesstech\/","title":{"rendered":"How a top South African property developer boosted sales by advertising on BusinessTech"},"content":{"rendered":"\n<p>The South African property market is extremely competitive and property developers must maximise every opportunity to stand out.<\/p>\n\n\n\n<p>As part of its marketing plan to achieve this, a top South African luxury property developer identified BusinessTech as the best website to advertise its latest Cape Town developments.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact the BusinessTech marketing team.<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>After meeting with the BusinessTech marketing team, it decided to book several sponsored articles and homepage takeovers \u2013 as these were a perfect match for its requirements.<\/p>\n\n\n\n<p>The BusinessTech articles and homepage takeovers were published over several months and provided huge exposure for the property company and its new developments \u2013 while allowing interested buyers to directly connect with sales representatives.<\/p>\n\n\n\n<p>The campaign was a massive success and the property developer sold far more units than it had expected.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>BusinessTech\u2019s powerful audience<\/strong><\/h3>\n\n\n\n<p>There are two main reasons for the success of this campaign on BusinessTech.<\/p>\n\n\n\n<p>The first is BusinessTech\u2019s expert marketing team, which guided the property developer through the entire campaign. This included content creation and audience targeting.<\/p>\n\n\n\n<p>The second is BusinessTech\u2019s powerful and affluent audience, which consists of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2.9 million <\/strong>\u2013 Business decision-makers<\/li>\n\n\n\n<li><strong>856,000 <\/strong>\u2013 Business owners<\/li>\n\n\n\n<li><strong>712,000 <\/strong>\u2013 Senior managers<\/li>\n\n\n\n<li><strong>131,000 <\/strong>\u2013 CEO\/Directors<\/li>\n<\/ul>\n\n\n\n<p>This audience was a perfect match for the high-value apartments and homes the developer was promoting. To make sure your next marketing campaign stands out, <a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>contact the BusinessTech marketing team.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A leading South African luxury property developer benefited hugely from advertising on BusinessTech. <\/p>\n","protected":false},"author":57,"featured_media":754715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-754679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/754679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=754679"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/754679\/revisions"}],"predecessor-version":[{"id":754683,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/754679\/revisions\/754683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/754715"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=754679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=754679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=754679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}