MultiChoice has signed a licensing deal with Paramount Global Content Distribution. <\/p>\n\n\n\n
The deal will see a “Paramount+ branded destination” feature with Multichoice, which forms part of the American company’s plan to expand Paramount+ across the world.<\/p>\n\n\n\n
This includes making it available as a direct-to-consumer streaming service through “bundled partnerships” in key markets as well as through branded destinations in local markets through licensing deals.<\/p>\n\n\n\n
MultiChoice viewers will be able to access content from CBS, Paramount+ Originals, SHOWTIME and Paramount Pictures, the groups said.<\/p>\n\n\n\n
\u201cThe expansion of our long-standing relationship with MultiChoice from a traditional licensing deal to a fully dedicated, Paramount+ branded destination on the platform is a testament to the tremendous effort of Paramount Global to continue to build the offering from multiple content pillars,\u201d said Lisa Kramer from Paramount Global Content Distribution. <\/p>\n\n\n\n
“MultiChoice is excited to expand our partnership with Paramount Global to bring the Paramount+ brand to African audiences through our platform,\u201d added Nomsa Philiso from MultiChoice South Africa.<\/p>\n\n\n\n
Multichoice said that the deal means that DStv will now have a dedicated Paramount+ section on the DStv app (not a dedicated channel), as well as a tile in the Showmax app. <\/p>\n\n\n\n
It will be featured on the apps alongside other content partners, it said.<\/p>\n\n\n\n