{"id":757081,"date":"2024-03-04T09:55:06","date_gmt":"2024-03-04T07:55:06","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=757081"},"modified":"2024-03-04T09:55:12","modified_gmt":"2024-03-04T07:55:12","slug":"2024-south-african-digital-marketing-report-now-available-free-download","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/media\/757081\/2024-south-african-digital-marketing-report-now-available-free-download\/","title":{"rendered":"2024 South African Digital Marketing Report now available \u2013 Free download"},"content":{"rendered":"\n<p>Broad Media has released its <a href=\"https:\/\/broadmedia.co.za\/reports\/2024-Digital-Marketing-Report-South-Africa.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>2024 Digital Marketing Report<\/strong><\/a>, which provides great insight into the most effective ways to advertise in South Africa.<\/p>\n\n\n\n<p>The 2024 Digital Marketing Report is based on a survey conducted in February 2024, in which 2,410 respondents took part.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/broadmedia.co.za\/reports\/2024-Digital-Marketing-Report-South-Africa.pdf\" data-type=\"link\" data-id=\"https:\/\/broadmedia.co.za\/reports\/2024-Digital-Marketing-Report-South-Africa.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to download your free copy of the 2024 Digital Marketing Report.<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p>The majority of these respondents are South African business decision makers and professionals, who play a key role in a range of purchasing decisions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>60% of respondents advise their businesses on which products and services to buy.<\/li>\n\n\n\n<li>90% of respondents advise family and friends on which products and services to buy.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Key findings<\/h2>\n\n\n\n<p>There are several key findings in the 2024 Digital Marketing Report, which are highly relevant to the South African market.<\/p>\n\n\n\n<p>These include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which marketing channels consumers and businesses use to find information about products and services.<\/li>\n\n\n\n<li>Which forms of online advertising are the most trusted by consumers.<\/li>\n\n\n\n<li>Which advertising options are the most trusted by businesses looking to buy a new product or service.<\/li>\n\n\n\n<li>Which social media channels are the most popular.<\/li>\n<\/ul>\n\n\n\n<p><strong><a href=\"https:\/\/broadmedia.co.za\/reports\/2024-Digital-Marketing-Report-South-Africa.pdf\" data-type=\"link\" data-id=\"https:\/\/broadmedia.co.za\/reports\/2024-Digital-Marketing-Report-South-Africa.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to download your free copy of the 2024 Digital Marketing Report.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Broad Media has released its 2024 Digital Marketing Report, which provides great insight into the most effective ways to advertise in South Africa.<\/p>\n","protected":false},"author":10,"featured_media":757123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5554],"tags":[19511,15989],"class_list":["post-757081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-2024-digital-marketing-report","tag-broad-media"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/757081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=757081"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/757081\/revisions"}],"predecessor-version":[{"id":757125,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/757081\/revisions\/757125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/757123"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=757081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=757081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=757081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}