{"id":760363,"date":"2024-03-14T14:59:00","date_gmt":"2024-03-14T12:59:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=760363"},"modified":"2024-03-14T14:59:06","modified_gmt":"2024-03-14T12:59:06","slug":"how-a-digital-bank-grew-into-an-industry-leader-by-advertising-on-businesstech","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/760363\/how-a-digital-bank-grew-into-an-industry-leader-by-advertising-on-businesstech\/","title":{"rendered":"How a digital bank grew into an industry leader by advertising on BusinessTech"},"content":{"rendered":"\n<p>Digital banking is a growing industry in South Africa and there is stiff competition between the biggest players to position themselves as the market leader.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact the BusinessTech marketing team.<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>When one of South Africa\u2019s newest digital banks needed to stand out from its competitors, it chose to advertise on BusinessTech \u2013 South Africa\u2019s biggest business news website &#8211; as part of its marketing mix.<\/p>\n\n\n\n<p>It achieved impressive results, quickly elevating itself as a leader thanks to its positioning of the services it offers and the superior technology its system runs on.<\/p>\n\n\n\n<p>As a result, the bank has booked annual marketing campaigns on BusinessTech ever since \u2013 and is now a leading name in the digital banking industry.<\/p>\n\n\n\n<p>The digital bank booked the following marketing products on BusinessTech:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Home Page Takeovers and Always-on Banners<\/strong> \u2013 For brand growth and awareness.<\/li>\n\n\n\n<li><strong>Sponsored Articles with Social Media Promotions<\/strong> \u2013 To promote new products, become known as a thought leader, and drive client engagement\/new leads.<\/li>\n\n\n\n<li><strong>Business Talk Interviews <\/strong>\u2013 To position itself in front of South Africa\u2019s top financial decision-makers.<\/li>\n<\/ul>\n\n\n\n<p>Thanks to the excellent performance of its BusinessTech marketing campaigns, the digital bank continues to benefit hugely in 2024.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Book with BusinessTech<\/strong><\/h3>\n\n\n\n<p>Your company can also benefit from the excellent marketing performance BusinessTech offers &#8211; <a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>click here to contact the BusinessTech marketing team.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A leading bank has enjoyed excellent marketing performance on BusinessTech, and continues to promote itself on South Africa\u2019s biggest business news website. <\/p>\n","protected":false},"author":57,"featured_media":760369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[15578,9982],"class_list":["post-760363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-business-talk","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/760363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=760363"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/760363\/revisions"}],"predecessor-version":[{"id":760371,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/760363\/revisions\/760371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/760369"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=760363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=760363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=760363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}