{"id":767747,"date":"2024-04-13T13:00:00","date_gmt":"2024-04-13T11:00:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=767747"},"modified":"2024-04-12T14:45:33","modified_gmt":"2024-04-12T12:45:33","slug":"these-are-the-most-valuable-brands-in-south-africa-3","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/767747\/these-are-the-most-valuable-brands-in-south-africa-3\/","title":{"rendered":"These are the most valuable brands in South Africa"},"content":{"rendered":"\n<p>MTN is South Africa&#8217;s most valuable brand, even if its value has dropped by 8% year-on-year to under R70 billion. <\/p>\n\n\n\n<p>According to a new report from Brand Finance, the telecommunications brand has expanded outside South Africa and has a massive stronghold in Nigeria, its largest market in terms of user base and revenue. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-businesstech wp-block-embed-businesstech\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Gu6aJx30qm\"><a href=\"https:\/\/businesstech.co.za\/news\/telecommunications\/762859\/mtn-takes-a-massive-hit-2\/\">MTN takes a massive hit<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;MTN takes a massive hit&#8221; &#8212; BusinessTech\" src=\"https:\/\/businesstech.co.za\/news\/telecommunications\/762859\/mtn-takes-a-massive-hit-2\/embed\/#?secret=Wl2glA4tYN#?secret=Gu6aJx30qm\" data-secret=\"Gu6aJx30qm\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>MTN-rival Vodacom was in second place, increasing its brand value by 10% to roughly R43 billion in 2024, narrowing the gap between first and second. <\/p>\n\n\n\n<p>Although Vodacom operates autonomously and is listed on the JSE, Brand Finance&#8217;s data suggests that Vodacom\u2019s association with Vodafone enhances its brand equity, growing recognition and trust.<\/p>\n\n\n\n<p>&#8220;Amid the myriad of challenges that South African businesses are facing, our research highlights that now, more than ever, brand consistency is crucial in driving growth,&#8221; said Jeremy Sampson, Chairman of Brand Finance Africa. <\/p>\n\n\n\n<p>Nando&#8217;s is included in the South African 100 for the first time with a brand value of around R28 billion, with Brand Finance able to use new data sources and value the brand.<\/p>\n\n\n\n<p>Nando&#8217;s fourth-place entry, behind Standard Bank, reflects its status as a global restaurant. Despite being rooted in South Africa, Nando&#8217;s gets most of its revenue from international markets, notably the UK and Australia. <\/p>\n\n\n\n<p>FNB, South Africa&#8217;s fifth most valuable brand, is South Africa&#8217;s strongest brand based on several metrics, such as valuable marketing investment, stakeholder equity, and business performance. <\/p>\n\n\n\n<p>FNB has an elite AAA+ brand rating, with its 2022 brand update helping boost brand equity and appeal. <\/p>\n\n\n\n<p>&#8220;This success is attributed to the bank&#8217;s strategic shift towards positioning itself as more advisory-focused, rather than merely product-oriented. Brand Finance\u2019s research also found FNB had high levels of familiarity and consideration among consumers in South Africa.&#8221; <\/p>\n\n\n\n<p>Other banking brands in the top 10 include Absa (6) and Investec (8). <\/p>\n\n\n\n<p>Retailers Spar (7) and Shoprite (9) also make the cut, while Multichoice completes the top 10. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-businesstech wp-block-embed-businesstech\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"n9KANaZ6jW\"><a href=\"https:\/\/businesstech.co.za\/news\/business\/767726\/canal-ups-stake-in-multichoice\/\">Canal+ ups stake in Multichoice<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Canal+ ups stake in Multichoice&#8221; &#8212; BusinessTech\" src=\"https:\/\/businesstech.co.za\/news\/business\/767726\/canal-ups-stake-in-multichoice\/embed\/#?secret=s6DJ8pSq6F#?secret=n9KANaZ6jW\" data-secret=\"n9KANaZ6jW\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>South Africa&#8217;s most valuable brands in 2024 can be found below: <\/p>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"table-responsive\"><table class=\"table\"><tbody><tr><td><strong>Brand<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>2023 Strength<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>2024 Strength<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>2023 Value <\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>2024 Value<\/strong><\/td><\/tr><tr><td>MTN<\/td><td class=\"has-text-align-center\" data-align=\"center\">AAA<\/td><td class=\"has-text-align-center\" data-align=\"center\">AAA<\/td><td class=\"has-text-align-center\" data-align=\"center\">$4,375M (R81.6 billion)<\/td><td class=\"has-text-align-center\" data-align=\"center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">$3,570M (R66.71 billion)<\/mark><\/td><\/tr><tr><td>Vodacom<\/td><td class=\"has-text-align-center\" data-align=\"center\">AAA<\/td><td class=\"has-text-align-center\" data-align=\"center\">AAA<\/td><td class=\"has-text-align-center\" data-align=\"center\">$2,345M (R43.82 billion)<\/td><td class=\"has-text-align-center\" data-align=\"center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">$2,298M (R42.94 billion)<\/mark><\/td><\/tr><tr><td>Standard Bank<\/td><td class=\"has-text-align-center\" data-align=\"center\">AAA<\/td><td class=\"has-text-align-center\" data-align=\"center\">AAA<\/td><td class=\"has-text-align-center\" data-align=\"center\">$1,748M (R32.67 billion)<\/td><td class=\"has-text-align-center\" data-align=\"center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">$1,966M (R36.74 billion)<\/mark><\/td><\/tr><tr><td>Nando&#8217;s<\/td><td class=\"has-text-align-center\" data-align=\"center\">&#8211;<\/td><td class=\"has-text-align-center\" data-align=\"center\">AA+<\/td><td class=\"has-text-align-center\" data-align=\"center\">&#8211;<\/td><td class=\"has-text-align-center\" data-align=\"center\">$1,477M (R27.60 billion)<\/td><\/tr><tr><td>FNB<\/td><td class=\"has-text-align-center\" data-align=\"center\">AAA+<\/td><td class=\"has-text-align-center\" data-align=\"center\">AAA+<\/td><td class=\"has-text-align-center\" data-align=\"center\">$1,540M (R28.78 billion)<\/td><td class=\"has-text-align-center\" data-align=\"center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">$1,391M (R25.99 billion)<\/mark><\/td><\/tr><tr><td>Absa<\/td><td class=\"has-text-align-center\" data-align=\"center\">AAA-<\/td><td class=\"has-text-align-center\" data-align=\"center\">AAA-<\/td><td class=\"has-text-align-center\" data-align=\"center\">$1,492M (R27,88 billion)<\/td><td class=\"has-text-align-center\" data-align=\"center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">$1,376M (R25.71 billion)<\/mark><\/td><\/tr><tr><td>Spar<\/td><td class=\"has-text-align-center\" data-align=\"center\">AAA<\/td><td class=\"has-text-align-center\" data-align=\"center\">AAA<\/td><td class=\"has-text-align-center\" data-align=\"center\">$1,262M (R23.58 billion)<\/td><td class=\"has-text-align-center\" data-align=\"center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">$1,137M (R21.25 billion)<\/mark><\/td><\/tr><tr><td>Investec<\/td><td class=\"has-text-align-center\" data-align=\"center\">AA+<\/td><td class=\"has-text-align-center\" data-align=\"center\">AA+<\/td><td class=\"has-text-align-center\" data-align=\"center\">$992M (R18.54 billion)<\/td><td class=\"has-text-align-center\" data-align=\"center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">$1,041M (R19.45 billion)<\/mark><\/td><\/tr><tr><td>Shoprite<\/td><td class=\"has-text-align-center\" data-align=\"center\">AAA-<\/td><td class=\"has-text-align-center\" data-align=\"center\">AA+<\/td><td class=\"has-text-align-center\" data-align=\"center\">$901M (R16.84 billion)<\/td><td class=\"has-text-align-center\" data-align=\"center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">$1,030M (R19.25 billion)<\/mark><\/td><\/tr><tr><td>MultiChoice<\/td><td class=\"has-text-align-center\" data-align=\"center\">AA+<\/td><td class=\"has-text-align-center\" data-align=\"center\">AA+<\/td><td class=\"has-text-align-center\" data-align=\"center\">$974M (R18.20 billion) <\/td><td class=\"has-text-align-center\" data-align=\"center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">$999M (R18.67 billion)<\/mark><\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Read<\/strong>: <a href=\"https:\/\/businesstech.co.za\/news\/business\/767349\/checkers-sweeps-pick-n-pay-as-it-opens-5-new-stores-in-one-day\/\">Checkers sweeps Pick n Pay as it opens 5 new stores in one day<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Finance has revealed the most valuable brands in South Africa, with telcos at the top. <\/p>\n","protected":false},"author":95,"featured_media":767778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9872],"tags":[29,76,26,1498,28,1253,5675,7520,499,27],"class_list":["post-767747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-absa","tag-fnb","tag-headline","tag-investec","tag-mtn","tag-multichoice","tag-nandos","tag-shoprite","tag-standard-bank","tag-vodacom"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/767747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=767747"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/767747\/revisions"}],"predecessor-version":[{"id":767888,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/767747\/revisions\/767888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/767778"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=767747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=767747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=767747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}