{"id":76795,"date":"2015-01-08T00:05:54","date_gmt":"2015-01-07T22:05:54","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=76795"},"modified":"2015-01-08T08:14:16","modified_gmt":"2015-01-08T06:14:16","slug":"the-most-popular-messaging-platforms","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/76795\/the-most-popular-messaging-platforms\/","title":{"rendered":"The most popular messaging platforms"},"content":{"rendered":"<p>Popular messaging platform WhatsApp has revealed its latest user numbers &#8211; and it may have just taken the lead as the world&#8217;s biggest messaging platform.<\/p>\n<p>Posting on a Facebook blog, WhatsApp CEO Jan Koum announced that the platform had just reached 700 million monthly active users, with over 30 billion messages sent every day.<\/p>\n<p>A monthly user base of 700 million is no small number, and has pushed the platform ahead of widely popular Skype competitor, Viber, which boasts 608 million users.<\/p>\n<p>Tencent messaging app QQ actually boasts the most users in the world with 820 million monthly active users; however, &#8216;only&#8217; 542 million of these are on smart devices, putting it behind both WhatsApp, Viber and Line.<\/p>\n<div id=\"attachment_76803\" style=\"width: 501px\" class=\"wp-caption aligncenter\"><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/01\/WhatsApp-user-numbers.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-76803\" class=\"size-full wp-image-76803\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/01\/WhatsApp-user-numbers.png\" alt=\"WhatsApp user numbers\" width=\"491\" height=\"266\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/01\/WhatsApp-user-numbers.png 491w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/01\/WhatsApp-user-numbers-300x163.png 300w\" sizes=\"auto, (max-width: 491px) 100vw, 491px\" \/><\/a><p id=\"caption-attachment-76803\" class=\"wp-caption-text\">WhatsApp user numbers<\/p><\/div>\n<p>Other popular messaging platforms include Facebook Messenger, which hit 500 million users in November, as well as another Tencent platform, WeChat, which is also close to the half a billion mark (100 million outside of China).<\/p>\n<p>Send and self-destruct platform, SnapChat, has also gained in popularity, with comments from its CEO alluding to monthly active user numbers reaching far higher than &#8211; if not double &#8211; the 100 million reported in August 2014.<\/p>\n<p>Interestingly, the much talked-about acquisition of WhatsApp by Facebook in 2014 did wonders for another messaging app, Telegram, which saw its user numbers shoot to 50 million by the end of the year.<\/p>\n<p>Telegram added 34 million users in 2014 &#8211; with 8 million users joining the fold just days after the announcement of the acquisition.<\/p>\n<p>\u201cWe spent USD$0.00 on advertising Telegram and trusted you \u2013 our users \u2013 to spread the word. The results are amazing and are entirely your achievement,\u201d Telegram wrote in a Blog Post.<\/p>\n<h3 class=\"my-4\">Most popular messaging apps by monthly active users (MAU)<\/h3>\n<div class=\"table-responsive\"><table class=\"table\" border=\"1\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5\">\n<tbody>\n<tr>\n<td valign=\"top\" bgcolor=\"#CCCCCC\"><strong>Platform<\/strong><\/td>\n<td valign=\"top\" bgcolor=\"#CCCCCC\"><strong>MAU<br \/>\n<\/strong><\/td>\n<td valign=\"top\" bgcolor=\"#CCCCCC\"><strong>As of<br \/>\n<\/strong><\/td>\n<\/tr>\n<tr>\n<td>WhatsApp<\/td>\n<td>700 million<\/td>\n<td>January 2015<\/td>\n<\/tr>\n<tr>\n<td>Viber<\/td>\n<td>608 million<\/td>\n<td>August 2014<\/td>\n<\/tr>\n<tr>\n<td>Line<\/td>\n<td>580 million<\/td>\n<td>October 2014<\/td>\n<\/tr>\n<tr>\n<td>QQ<\/td>\n<td>542 million*<\/td>\n<td>November 2014<\/td>\n<\/tr>\n<tr>\n<td>Facebook Messenger<\/td>\n<td>500 million<\/td>\n<td>November 2014<\/td>\n<\/tr>\n<tr>\n<td>WeChat<\/td>\n<td>438 million**<\/td>\n<td>August 2014<\/td>\n<\/tr>\n<tr>\n<td>Skype<\/td>\n<td>300 million<\/td>\n<td>September 2013<\/td>\n<\/tr>\n<tr>\n<td>Tango<\/td>\n<td>250 million<\/td>\n<td>November 2014<\/td>\n<\/tr>\n<tr>\n<td>Kik<\/td>\n<td>185 million<\/td>\n<td>November 2014<\/td>\n<\/tr>\n<tr>\n<td>Kakao<\/td>\n<td>154 million<\/td>\n<td>September 2014<\/td>\n<\/tr>\n<tr>\n<td>SnapChat<\/td>\n<td>100 million<\/td>\n<td>August 2014<\/td>\n<\/tr>\n<tr>\n<td>BBM<\/td>\n<td>100 million<\/td>\n<td>October 2014<\/td>\n<\/tr>\n<tr>\n<td>Telegram<\/td>\n<td>50 million<\/td>\n<td>December 2014<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p><small>* Smartphone users<br \/>\n** 100 million outside China<\/small><\/p>\n<h3 class=\"my-4\">Missing in action<\/h3>\n<p>Two companies absent from the listing above, which have been notoriously silent\u00a0when it comes to boasting user numbers about their chat platforms, are Google and Apple.<\/p>\n<p>Apple&#8217;s iMessage and Google&#8217;s Hangouts are default ecosystem-specific applications used for messaging (as well as video and voice messaging) on iOS and Android devices, respectively.<\/p>\n<p>Presumably, then, it would be fair to assume that there are as many platform users as there are users of Android and iOS devices &#8211; but without official numbers from the companies, it would simply be speculation.<\/p>\n<p>Additionally, Google Hangouts is multi-platform, and can be installed on many other devices &#8211; including iOS devices &#8211; making it even more difficult to pin a reasonable range.<\/p>\n<p>In 2014, Apple CEO Tim cook boasted that Apple had sold 800 million iOS devices, while total Android devices sold have been pegged at around 1 billion.<\/p>\n<p>However, one should keep in mind that iMessage and Hangouts were\u00a0not always\u00a0the default messaging\u00a0services for their respective\u00a0platforms, and older devices should\u00a0be\u00a0excluded from\u00a0total sales to get a more accurate number.<\/p>\n<p>The Google Play store also notes that the Hangouts app has been installed between 500 million and 1 billion times.<\/p>\n<p>It should also be noted that while these figures are not necessarily reflective of active users on the respective messaging platforms, they do give an idea of scale.<\/p>\n<h3 class=\"my-4\">More on messaging<\/h3>\n<p><strong><a title=\"Permalink to Google to launch new mobile messaging app?\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/70149\/google-to-launch-new-mobile-messaging-app\/\" rel=\"bookmark\">Google to launch new mobile messaging app?<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Intel has a new take on instant messaging\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/60889\/intel-has-a-new-take-on-instant-messaging\/\" rel=\"bookmark\">Intel has a new take on instant messaging<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Yahoo buys self-destruct messaging app\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/57511\/yahoo-buys-self-destruct-messaging-app\/\" rel=\"bookmark\">Yahoo buys self-destruct messaging app<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Messaging apps driving SA mobile economy\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/50081\/messaging-apps-driving-sa-mobile-economy\/\" rel=\"bookmark\">Messaging apps driving SA mobile economy<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Popular messaging platform WhatsApp has revealed its latest user numbers &#8211; and it may have just taken the lead as the world&#8217;s biggest messaging platform.<\/p>\n","protected":false},"author":10,"featured_media":46020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[26,9349,2118],"class_list":["post-76795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-headline","tag-messaging-platforms","tag-whatsapp"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/76795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=76795"}],"version-history":[{"count":6,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/76795\/revisions"}],"predecessor-version":[{"id":76809,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/76795\/revisions\/76809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/46020"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=76795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=76795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=76795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}