Capital Legacy<\/a><\/strong> launched just over 12 years ago, we had a simple dream to help make the loss of a loved one easier.<\/p>\n\n\n\nOur first mandate was to make getting your will drafted easier. Our second was to ensure that clients didn\u2019t face hefty fees and costs that eroded inheritances.<\/p>\n\n\n\n
Twelve years later we\u2019re seeing this dream come true. We\u2019ve helped South Africans draft more than 800,000 wills and have saved our clients nearly half a billion Rand in legal fees.<\/p>\n\n\n\n
Part of our success is that we always approach things differently. Our products and solutions are unique\u2026 and so is our advertising.<\/p>\n\n\n\n
One of our first campaigns ever, in 2019, was about unusual ways people die. \u201cDid you know that every year over 150 die from falling coconuts? Life can be unexpected. Get your will sorted today.\u201d <\/p>\n\n\n\n
We adopted a unique way of talking about death and people sat up and took notice. We had started a conversation that had not been started before.<\/p>\n\n\n\n
Last year, we year launched two TV ads that had the same tongue-in-cheek tone that got people talking \u2013 which, obviously, is exactly what we want. <\/p>\n\n\n\n
Both themed \u201cWhere there\u2019s no will, there\u2019s drama\u201d, instantly resonated with audiences and we were proud to receive several awards and industry recognition.<\/p>\n\n\n\n
Our first TV ad plays out a family feud scene, backwards, in slow motion \u2013 obviously.<\/p>\n\n\n