Honor believes that foldable and AI technologies are the future of the smartphone industry.<\/p>\n\n\n\n
This is according to Honor South Africa General Manager Fred Zhou, who spoke to Aki Anastasiou on the What\u2019s Next podcast.<\/strong><\/a><\/p>\n\n\n\n Zhou said that when it comes to AI, Honor has identified four layers for smartphones:<\/p>\n\n\n\n \u201cMost manufacturers are focused on layers three and four, but at Honor, we are focused on all four layers,\u201d said Zhou.<\/p>\n\n\n\n Zhou added that despite a notable lack of rapid innovation, Honor still sees foldable smartphones as the future of the industry.<\/p>\n\n\n\n He attributed the slow growth of the popularity of foldable devices to several major pain points \u2013 weight, bulkiness, and poor battery life.<\/p>\n\n\n\n According to Zhou, this is why Honor prioritised these three elements in its latest foldable smartphone: the Magic V2.<\/p>\n\n\n\n The Magic V2 is 9.9mm thick, weighs 231g, and uses Honor\u2019s latest battery technology to pack 5,000mAh of capacity into the smartphone.<\/p>\n\n\n\n Honor\u2019s insights into the smartphone industry carry significant weight, as the brand has seen extraordinary growth since being founded in 2013.<\/p>\n\n\n\n It entered the South African market in 2021 and has grown exponentially since \u2013 achieving a 600% increase in sales from the beginning to the end of 2023.<\/p>\n\n\n\n While its local success has primarily been in the entry-to-mid-range categories, the recent launch of its Magic 6 Pro and Magic V2 smartphones is a clear shift in strategy towards catering to the flagship market.<\/p>\n\n\n\n\n
Foldable technology<\/strong><\/h3>\n\n\n\n
Honor\u2019s growth in South Africa<\/strong><\/h3>\n\n\n\n