{"id":770239,"date":"2024-05-02T09:39:22","date_gmt":"2024-05-02T07:39:22","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=770239"},"modified":"2024-05-02T09:39:35","modified_gmt":"2024-05-02T07:39:35","slug":"new-international-fitness-brand-lands-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/lifestyle\/770239\/new-international-fitness-brand-lands-in-south-africa\/","title":{"rendered":"International fitness brand lands in South Africa"},"content":{"rendered":"\n<p>Mr Price Sport has announced a partnership with American sportswear brand Everlast.<\/p>\n\n\n\n<p>Everlast was founded in 1910 and is known for its products boxing, mixed martial arts, and other fitness-related goods.<\/p>\n\n\n\n<p>The partnership, a first for Everlast in South Africa, will bring an exclusive range of technical and casual apparel and equipment to Mr Price Sport. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.bizcommunity.com\/article\/mr-price-sport-partners-with-american-sports-brand-everlast-906234a\">The exclusive license agreement<\/a> will see Mr Price Sport design and create a limited-edition range at a lower price point, with the aim of helping customers to buy Everlast products without breaking the bank. <\/p>\n\n\n\n<p>The companies said that their expertise in sportswear will help individuals at all fitness levels to pursue active lifestyles. <\/p>\n\n\n\n<p>\u201cThis partnership between two industry leaders is sure to be a game-changer in the world of sports retail. Customers can expect to find a wide range of technical apparel and athleisure that cater to their specific sporting and leisure needs,&#8221; said Philippa Feher, Mr Price Sport marketing manager.<\/p>\n\n\n\n<p>&#8220;Whether you are a professional athlete or a casual fitness enthusiast, this exclusive range has something for everyone.&#8221; <\/p>\n\n\n\n<p>The Everlast and Mr Price collaboration products can be viewed <a href=\"https:\/\/www.mrpsport.com\/en_za\/collab\/introducing-everlast\">here<\/a>.<\/p>\n\n\n\n<p>Products available include tees, jackets, crop tops, shorts, gloves, hoodies, running shoes, skipping ropes and other accessories. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Read<\/strong>: <a href=\"https:\/\/businesstech.co.za\/news\/government\/770236\/south-africas-massive-visa-backlog-hits-over-92000-these-are-the-biggest-culprits\/\">South Africa\u2019s massive visa backlog hits over 92,000 \u2013 these are the biggest culprits<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mr Price Sport has announced a partnership with an over 100-year old American sportswear brand. <\/p>\n","protected":false},"author":95,"featured_media":658017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9876],"tags":[19809,26,2910],"class_list":["post-770239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-everlast","tag-headline","tag-mr-price"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/770239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=770239"}],"version-history":[{"count":9,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/770239\/revisions"}],"predecessor-version":[{"id":770264,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/770239\/revisions\/770264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/658017"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=770239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=770239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=770239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}