{"id":771550,"date":"2024-05-27T13:02:41","date_gmt":"2024-05-27T11:02:41","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=771550"},"modified":"2024-05-27T13:02:44","modified_gmt":"2024-05-27T11:02:44","slug":"navigating-the-techno-savvy-terrain-crafting-the-future-of-media-entertainment-with-huawei-cloud","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/771550\/navigating-the-techno-savvy-terrain-crafting-the-future-of-media-entertainment-with-huawei-cloud\/","title":{"rendered":"Navigating the Techno-Savvy Terrain: Crafting the Future of Media &amp; Entertainment with Huawei Cloud"},"content":{"rendered":"\n<p>The media and entertainment industry find itself at a crossroads, contending with the complexities of managing vast content repositories securely while staying attuned to shifting consumer preferences.<\/p>\n\n\n\n<p>Calvin Huang, Head of Cloud Solution Architecture at Huawei Cloud, South Africa, underscores the pivotal role of technology choices in overcoming these multifaceted challenges.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.huaweicloud.com\/intl\/en-us\/solution\/businesscloud\/?utm_source=BusinessTech&amp;utm_medium=article&amp;utm_term=May+2024\" data-type=\"link\" data-id=\"https:\/\/www.huaweicloud.com\/intl\/en-us\/solution\/businesscloud\/?utm_source=BusinessTech&amp;utm_medium=article&amp;utm_term=May+2024\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>For more info on Huawei Cloud click here. <\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Evolution of the Sector<\/strong><\/h3>\n\n\n\n<p>In recent years, the media landscape has undergone transformative shifts, catalysed by technological advancements such as cloud computing, big data analytics, artificial intelligence (AI) and machine learning. <\/p>\n\n\n\n<p>Concurrently, there has been a notable surge in consumer engagement with streaming services, over-the-top (OTT) platforms and social media, leading to a decline in traditional television viewership. <\/p>\n\n\n\n<p>This transition has spurred streaming platforms to ramp up original content creation, fostering more interactive and immersive multimedia experiences, including live streaming, virtual reality (VR) and 360-degree content exploration.<\/p>\n\n\n\n<p>The proliferation of data is another hallmark of this era, with platforms witnessing an exponential increase in content uploads and shares. <\/p>\n\n\n\n<p>Noteworthy statistics include over 500 hours of video content uploaded every minute on YouTube and substantial volumes of video and audio content streamed by platforms like Netflix.<\/p>\n\n\n\n<p>Social media platforms like Facebook, Instagram and TikTok further contribute to this content deluge, boasting billions of monthly active users engaging with multimedia content.<\/p>\n\n\n\n<p>Beyond renowned platforms, collaboration tools and cloud storage solutions facilitate seamless multimedia file sharing and collaboration, hinting at continued data volume expansion as technology evolves. <\/p>\n\n\n\n<p>Huang emphasizes the pivotal role of smartphones as primary devices for content consumption, particularly with the widespread availability of high-speed internet and the popularity of mobile-first short-form content.<\/p>\n\n\n\n<p><em>Complete the form below to contact Huawei Cloud<\/em><\/p>\n\n\n\n<p><iframe loading=\"lazy\" style=\"width: 100%; margin-top: 20px;\" src=\"https:\/\/leads.mybroadband.co.za\/huawei-cloud\/\" width=\"100%\" height=\"500px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Emerging Trends and Challenges<\/strong><\/h3>\n\n\n\n<p>Amidst these trends, personalisation and recommendation algorithms have emerged as linchpins for enhancing user engagement. <\/p>\n\n\n\n<p>However, media companies grapple with a slew of challenges spanning technological infrastructure and user experience. <\/p>\n\n\n\n<p>Stable connectivity, sufficient bandwidth and minimal latency are imperative for seamless content delivery, especially for real-time interactive experiences like live sports streaming. <\/p>\n\n\n\n<p>Scalability, security, compliance and content protection further compound the challenges faced by content providers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Addressing the Need for Advanced Solutions<\/strong><\/h3>\n\n\n\n<p>To surmount these challenges, media companies must invest in advanced, secure, scalable and cost-effective infrastructure solutions. <\/p>\n\n\n\n<p>Calvin advocates for cost-effective media infrastructure solutions to minimise capital expenditure, coupled with scalable cloud infrastructure to accommodate fluctuating workloads and sudden traffic spikes. <\/p>\n\n\n\n<p>Additionally, a global network of data centres and Content Delivery Network (CDN) edge nodes ensures global content delivery with minimal latency.<\/p>\n\n\n\n<p>Security and compliance remain paramount, necessitating investments in cybersecurity, data protection and Digital Rights Management (DRM) technologies. <\/p>\n\n\n\n<p>Continuous technology upgrades are imperative to meet evolving demands and deliver optimal user experiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Huawei Cloud&#8217;s Media and Entertainment Solutions<\/strong><\/h3>\n\n\n\n<p>Huawei Cloud emerges as a leading Information and Communication Technology (ICT) and cloud solution provider, offering a suite of technologies and solutions tailored to support content creation, management and distribution for media organisations. <\/p>\n\n\n\n<p>From networking infrastructure for high-speed content transmission to AI-driven content moderation and intelligent virtual human technologies, Huawei&#8217;s innovations are positioned to address the diverse needs of media companies.<\/p>\n\n\n\n<p>Huang concludes that the future of media and entertainment, hinges on making judicious technology choices to navigate the evolving landscape. <\/p>\n\n\n\n<p>Huawei Cloud stands poised to empower media companies with cutting-edge solutions, ensuring seamless content delivery, enhanced user experiences and sustained growth in a dynamic digital ecosystem.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.huaweicloud.com\/intl\/en-us\/solution\/businesscloud\/?utm_source=BusinessTech&amp;utm_medium=article&amp;utm_term=May+2024\" data-type=\"link\" data-id=\"https:\/\/www.huaweicloud.com\/intl\/en-us\/solution\/businesscloud\/?utm_source=BusinessTech&amp;utm_medium=article&amp;utm_term=May+2024\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>For more info on Huawei Cloud click here. <\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The media and entertainment industry find itself at a crossroads, contending with the complexities of managing vast content repositories securely while staying attuned to shifting consumer preferences.<\/p>\n","protected":false},"author":57,"featured_media":771551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[6912,19845,1635,15700],"class_list":["post-771550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-artificial-intelligence","tag-cloud-solution","tag-huawei","tag-huawei-cloud"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/771550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=771550"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/771550\/revisions"}],"predecessor-version":[{"id":771674,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/771550\/revisions\/771674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/771551"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=771550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=771550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=771550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}