{"id":773729,"date":"2024-05-30T14:30:00","date_gmt":"2024-05-30T12:30:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=773729"},"modified":"2024-05-30T14:30:42","modified_gmt":"2024-05-30T12:30:42","slug":"takealot-moves-to-the-next-level-crushing-amazon-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/773729\/takealot-moves-to-the-next-level-crushing-amazon-in-south-africa\/","title":{"rendered":"Takealot moves to the next level – crushing Amazon in South Africa"},"content":{"rendered":"\n

After Amazon South Africa’s launch, Takealot moved to the next level, and the latest Google Trends data shows that Takealot is winning the war.<\/p>\n\n\n\n

Amazon South Africa opened its marketplace on 7 May 2024, offering local shoppers a wide range of products and shipping options.<\/p>\n\n\n\n

Amazon has partnered with Pargo and The Courier Guy to serve its local delivery and logistics needs. Shoppers have the option of door-to-door delivery or pickup points.<\/p>\n\n\n\n

The eCommerce giant added a sweetener to new clients by offering free delivery on their first purchase.<\/p>\n\n\n\n

Amazon did not start its race from a standing start. It has a strong following in South Africa – many people use its United States website.<\/p>\n\n\n\n

Discovery Bank\u2019s SpendTrend24 report showed Amazon\u2019s US website is the third most visited eCommerce platform in South Africa.<\/p>\n\n\n\n

There was great excitement when Amazon launched in South Africa. However, it was more whimper than bang.<\/p>\n\n\n\n

At this stage, Amazon does not offer South Africans much they cannot get at Takealot. On many products, it is much cheaper to buy and import them from Amazon\u2019s US site.<\/p>\n\n\n\n

Takealot was quick to make Amazon\u2019s life even more difficult by launching aggressive specials and TakealotMORE, a new subscription service with great benefits.<\/p>\n\n\n\n

Takealot shoppers can choose between the TakealotMORE Standard plan, which costs R39 per month, and the TakealotMORE Premium plan, which costs R99 per month.<\/p>\n\n\n\n

The premium plan offers unlimited free standard and same-day delivery, collect options, and free delivery of Mr D’s orders from restaurants and shops.<\/p>\n\n\n\n

Takealot Group CEO Frederik Zietsman said TakealotMORE are \u201crevolutionising the online shopping experience and redefining convenience and value\u201d.<\/p>\n\n\n\n

Takealot, backed by Naspers, has deep pockets, and its quick moves following Amazon\u2019s launch show it is ready for the fight.<\/p>\n\n\n\n

Low-key launch by Amazon<\/strong><\/h2>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n

Amazon\u2019s low-key launch in South Africa should not come as a surprise. It has been predicted by many eCommerce experts.<\/p>\n\n\n\n

Before the launch, Bob Group MD Andy Higgins said Amazon would start off smaller and more slowly than people expected. <\/p>\n\n\n\n

Higgins added that Amazon\u2019s growth in South Africa would take longer than many expect. Establishing extensive online operations takes time.<\/p>\n\n\n\n

\u201cExpecting Amazon to come into South Africa and perform miracles from the get-go is misguided,\u201d he said.<\/p>\n\n\n\n

Higgins, one of Takealot\u2019s co-founders, further highlighted that Amazon will struggle to beat Takealot in South Africa.<\/p>\n\n\n\n

\u201cI believe local skills and expertise will outperform international resources, which means it will be difficult for Amazon to beat Takealot,\u201d he said.<\/p>\n\n\n\n

He explained that the view of \u201clocal is lekker\u201d will also help Takealot in the short to medium term.<\/p>\n\n\n\n

\u201cAmazon will need to find ways to adapt how they do things normally for the local market, which will be a challenge,\u201d Higgins said. <\/p>\n\n\n\n

However, he warned that Amazon is a global eCommerce giant which should never be underestimated.<\/p>\n\n\n\n

\u201cWhat happens down the line will depend on Amazon\u2019s ability to execute locally,\u201d<\/p>\n\n\n\n

\u201cMaybe Amazon will end up buying a local logistics company. If that were to happen, it could potentially change the game.\u201d<\/p>\n\n\n\n

Google Trends insights<\/strong><\/h2>\n\n\n\n

Google Trends data showed that Takealot has maintained its lead despite a spike caused by the hype when Amazon launched.<\/p>\n\n\n\n

Google Trends provides access to a largely unfiltered sample of search requests made to Google. This data can be requested for a specific country.<\/p>\n\n\n\n

It provides a window into what people are searching for and the trend of whether a company\u2019s search activity is increasing or decreasing.<\/p>\n\n\n\n

The chart below shows the Google Trends data over the last year for Takealot and Amazon in South Africa.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n
\n\n\n\n

Read: The real winners of the Amazon vs Takealot battle in South Africa<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

After Amazon South Africa’s launch, Takealot moved to the next level, and the latest Google Trends data shows that Takealot is winning the war.<\/p>\n","protected":false},"author":10,"featured_media":758617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9872],"tags":[657,19929,11639,3314,17793],"class_list":["post-773729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-amazon","tag-amazon-south-africa","tag-pargo","tag-takealot","tag-the-courier-guy"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/773729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=773729"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/773729\/revisions"}],"predecessor-version":[{"id":773944,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/773729\/revisions\/773944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/758617"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=773729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=773729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=773729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}