{"id":773800,"date":"2024-05-26T10:23:44","date_gmt":"2024-05-26T08:23:44","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=773800"},"modified":"2024-05-26T10:23:48","modified_gmt":"2024-05-26T08:23:48","slug":"why-companies-love-running-branding-campaigns-on-businesstech","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/773800\/why-companies-love-running-branding-campaigns-on-businesstech\/","title":{"rendered":"Why companies love running branding campaigns on BusinessTech"},"content":{"rendered":"\n<p>BusinessTech display branding campaigns provide excellent reach and click-through rates, allowing businesses to effectively and affordably reach a large audience of South African purchasing decision-makers.<\/p>\n\n\n\n<p>This is thanks to BusinessTech\u2019s position as South Africa\u2019s largest and most influential business news website, which attracts 5 million monthly readers.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to contact the BusinessTech marketing team.<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p>The majority of these monthly readers are key decision-makers in their homes and businesses. This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business decision-makers \u2013 <strong>2.9 million<\/strong><\/li>\n\n\n\n<li>Business owners \u2013 <strong>856,000<\/strong><\/li>\n\n\n\n<li>Senior managers \u2013 <strong>712,000<\/strong><\/li>\n\n\n\n<li>CEOs\/Directors \u2013 <strong>131,000<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Your company will therefore receive massive exposure in front of a powerful South African audience when it runs a branding campaign on BusinessTech.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to book a branding package<\/h2>\n\n\n\n<p>BusinessTech offers three types of display branding campaigns for you to choose from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Homepage Takeovers<\/strong> \u2013 The most sought-after branding placement on BusinessTech \u2013 exclusive display banners on the homepage.<\/li>\n\n\n\n<li><strong>Category Branding<\/strong> \u2013 Run a branding campaign in a category on BusinessTech which suits your company and its target audience.<\/li>\n\n\n\n<li><strong>Run-of-Site Branding<\/strong> \u2013 Display your brand across the entire BusinessTech website, ensuring a wide reach.<\/li>\n<\/ul>\n\n\n\n<p>The BusinessTech marketing team will make it easy to run a branding campaign by taking care of every aspect of your booking.<\/p>\n\n\n\n<p>This includes designing your banners (if needed), delivering and optimising your campaign while it runs, and providing performance reports at the end of the campaign.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to contact the BusinessTech marketing team.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Display branding on BusinessTech offers unmatched value, thanks to the website&#8217;s large audience of purchasing decision-makers.<\/p>\n","protected":false},"author":57,"featured_media":773805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-773800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/773800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=773800"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/773800\/revisions"}],"predecessor-version":[{"id":773803,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/773800\/revisions\/773803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/773805"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=773800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=773800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=773800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}