{"id":774255,"date":"2024-05-30T13:47:51","date_gmt":"2024-05-30T11:47:51","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=774255"},"modified":"2024-05-30T14:00:31","modified_gmt":"2024-05-30T12:00:31","slug":"how-much-you-need-to-earn-to-afford-a-merc-in-south-africa-2014-vs-2024","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/motoring\/774255\/how-much-you-need-to-earn-to-afford-a-merc-in-south-africa-2014-vs-2024\/","title":{"rendered":"How much you need to earn to afford a Merc in South Africa: 2014 vs 2024"},"content":{"rendered":"\n<p>The cost of a Mercedes-Benz vehicle has more than doubled in the past decade, and today, people need to earn up to R50,000 more per month to afford the same car as in 2014.<\/p>\n\n\n\n<p>In 2024, more than 70% of all the cars in South Africa now cost more than R500,000.<\/p>\n\n\n\n<p>One key reason for this spike concerns the Covid-19 pandemic, which saw car factories around the world shut down and lay off workers when lockdown restrictions were enforced, and the demand for cars dropped.<\/p>\n\n\n\n<p>After the easing of restrictions, consumer spending quickly rebounded, while production was slower to return to pre-Covid levels. This created a supply-and-demand problem, leading to inflation. <\/p>\n\n\n\n<p>In South Africa, the poor performance of the local economy and the rand\/US dollar exchange rate have magnified this effect, making it exponentially more expensive to import and sell vehicles here.<\/p>\n\n\n\n<p>To reflect the magnitude of vehicle price increases, BusinessTech looked at the prices of a Mercedes-Benz GLA200 in 2014 compared to today in 2024 and how much you need to afford it in their respective time periods.<\/p>\n\n\n\n<p>In 2014, a GLA200 cost R398,800.<\/p>\n\n\n\n<p>According to financing experts, individuals should spend no more than 25% of their monthly income on vehicle-related costs, which means they would have required an estimated salary of around R35,000 per month.<\/p>\n\n\n\n<p>This assumes the cars are financed over five years (60 months) at an annual interest rate of 10.5% (prime in 2014 (9.25%) +1.25%, with a 0% deposit or balloon payment.<\/p>\n\n\n\n<p><strong>Fast-forward to 2024, and the vehicle now costs R922,841\u2014a R524,000 increase or 131%\u2014which requires a salary increase of R50,000 or 141% to R84,300 per month to afford the same car.  <\/strong><\/p>\n\n\n\n<p>This assumes the same parameters as in 2014 but at an annual interest rate of 13% (2024 prime (11.75%) +1.25%).<\/p>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"table-responsive\"><table class=\"table\"><thead><tr><th>Model <\/th><th class=\"has-text-align-center\" data-align=\"center\">Price 2014<\/th><th class=\"has-text-align-center\" data-align=\"center\">Price 2024<\/th><th class=\"has-text-align-center\" data-align=\"center\">Change <\/th><\/tr><\/thead><tbody><tr><td>Mercedes-Benz GLA200<\/td><td class=\"has-text-align-center\" data-align=\"center\">R398 800<\/td><td class=\"has-text-align-center\" data-align=\"center\">R922 841<\/td><td class=\"has-text-align-center\" data-align=\"center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">+R524 041 (131.4%)<\/mark><\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"table-responsive\"><table class=\"table\"><thead><tr><th>Model<\/th><th class=\"has-text-align-center\" data-align=\"center\">Income 2014 (pm)<\/th><th class=\"has-text-align-center\" data-align=\"center\">Income 2024 (pm)<\/th><th>Change<\/th><\/tr><\/thead><tbody><tr><td>Mercedes-Benz GLA200<\/td><td class=\"has-text-align-center\" data-align=\"center\">R34 668<\/td><td class=\"has-text-align-center\" data-align=\"center\">R84 376<\/td><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">+R49 708pm<\/mark> <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">(143%)<\/mark><\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<p>To put this into perspective, the range-topping <a href=\"https:\/\/topauto.co.za\/features\/105580\/huge-price-increase-for-the-kia-picanto-in-4-years\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kia Picanto is now R325,995<\/a>, which is only R72,800 or 18% less than the Mercedes-Benz GLA200 back in 2014.<\/p>\n\n\n\n<p>The increase in the cost of this Mercedes-Benz vehicle is more than double the inflation rate over the same period (66.1%), showing the rapid and unsustainable increases in car prices over the past decade.<\/p>\n\n\n\n<p>What&#8217;s worse is that <strong>salaries have just kept behind inflation since 2014<\/strong>.<\/p>\n\n\n\n<p>According to Stats SA, the average formally employed non-agricultural worker in 2014 earned an average of R16,400 per month, which has increased to R26,894 in 2024\u2014representing an increase of 64% (2.1% below inflation). <\/p>\n\n\n\n<p>When comparing the cost of a Merc to an average salary, those who could afford a GLA200 in 2014 needed just over double the average salary.<\/p>\n\n\n\n<p>In 2024, they now need to earn triple the average salary to afford the same car.<\/p>\n\n\n\n<p>Looking at another model revealed a similar outcome to the GLA200. <\/p>\n\n\n\n<p>In 2014, a Mercedes-Benz C200 cost R436,600, and it now costs R1,042,139\u2014a 138% increase in price over the decade. <\/p>\n\n\n\n<p>This massive increase in prices is one of the several reasons why premium European car brands have seen a notable drop in sales over the same period, as outlined by the National Automobile Dealers Association (NADA).<\/p>\n\n\n\n<p>Sales for Audi, Mercedes-Benz, and BMW have more than halved in the last decade, with total sales declining from 71,889 in 2014 to 26,202 in 2023\u2014a concerning 63.5% decline.<\/p>\n\n\n\n<p>According to Lightstone\u2019s latest statistics, sales for Audi, BMW, Mercedes-Benz, and Volvo dropped from 28,757 units in 2022 to 26,836 in 2023, a 6.6% decline, which is around the annual average since 2014 (6.35%).<\/p>\n\n\n\n<p>What\u2019s worse is this trend seems to be accelerating, with year-to-date sales of these car brands as of April 2024 reflecting a drop of over 10% compared to the same period in 2023.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-businesstech wp-block-embed-businesstech\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"JCAQpZkFhF\"><a href=\"https:\/\/businesstech.co.za\/news\/motoring\/773208\/major-warning-signs-for-audi-bmw-merc-and-other-premium-cars-in-south-africa\/\">Major warning signs for Audi, BMW, Merc, and other premium cars in South Africa<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Major warning signs for Audi, BMW, Merc, and other premium cars in South Africa&#8221; &#8212; BusinessTech\" src=\"https:\/\/businesstech.co.za\/news\/motoring\/773208\/major-warning-signs-for-audi-bmw-merc-and-other-premium-cars-in-south-africa\/embed\/#?secret=FuYuyeck4s#?secret=JCAQpZkFhF\" data-secret=\"JCAQpZkFhF\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Read: <a href=\"https:\/\/businesstech.co.za\/news\/motoring\/773983\/how-much-a-cars-value-drops-the-minute-you-drive-it-off-the-showroom-floor\/\">How much a car\u2019s value drops the minute you drive it off the showroom floor<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech compared the prices of a Mercedes-Benz in 2014 to today &#8211; showing how much harder it is to afford premium vehicles in 2024.<\/p>\n","protected":false},"author":92,"featured_media":774424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11119],"tags":[853],"class_list":["post-774255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motoring","tag-south-africa"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/774255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=774255"}],"version-history":[{"count":8,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/774255\/revisions"}],"predecessor-version":[{"id":774535,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/774255\/revisions\/774535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/774424"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=774255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=774255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=774255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}