{"id":780487,"date":"2024-07-03T08:49:01","date_gmt":"2024-07-03T06:49:01","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=780487"},"modified":"2024-07-03T15:34:08","modified_gmt":"2024-07-03T13:34:08","slug":"the-biggest-social-media-platforms-in-south-africa-with-users-giving-elon-musks-x-the-boot","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/technology\/780487\/the-biggest-social-media-platforms-in-south-africa-with-users-giving-elon-musks-x-the-boot\/","title":{"rendered":"The biggest social media platforms in South Africa – with users giving Elon Musk’s X the boot"},"content":{"rendered":"\n

Facebook is still comfortably the largest social media site in South Africa – but Twitter\/X has seen users flood off the platform in favour of fast-riser TikTok.<\/p>\n\n\n\n

According to the Social Media Landscape Report by World Wide Worx and Ornico, Facebook remains the most popular site among respondents, increasing usage from 56.7% in 2022 to 59.6% in 2023, indicating that the social media platform still has a solid user base.<\/p>\n\n\n\n

The report uses interviews with 24,000 respondents who are aged 15+ and live in urban areas with 8,000 or more inhabitants.<\/p>\n\n\n\n

TikTok is in second place, with usage rising from 30.6% in 2022 to 34.0% in 2024. <\/p>\n\n\n\n

“This growth reflects TikTok’s increasing popularity, likely due to its engaging short-form video content that continues to attract a wide audience,” said the report. <\/p>\n\n\n\n

Instagram is still in the top three but saw a slight client in usage, dropping from 27.6% in 2022 to 26.9% in 2023. <\/p>\n\n\n\n

“This suggests that while Instagram remains a key player in the social media landscape, its growth may be plateauing as it faces competition from other platforms.”<\/p>\n\n\n\n

Elon Musk-owned Twitter\/X also saw a notice drop in its user base, declining usage from 22.5% in 2022 to 18.8% in 2023. <\/p>\n\n\n\n

“This drop could be attributed to various factors, including changes in user preferences and possibly
the impact of new features or policies on the platform.<\/p>\n\n\n\n

LinkedIn also saw a drop in usage from 14.7% in 2022 to 12.2% in 2023 but remained in the top five. <\/p>\n\n\n\n

“The decrease in LinkedIn usage might indicate a shift in how respondents are utilizing professional networking sites or the emergence of alternative platforms for professional connections.” <\/p>\n\n\n\n

Outside, the top five, Telegram, Pinterest and 2GO, all have usage of 10%. <\/p>\n\n\n\n

Dating sites Tinder and Grindr follow the 6% and 5% usage, respectively.
<\/p>\n\n\n

\n
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Source: Social Media Landscape Report by World Wide Worx and Ornico<\/figcaption><\/figure><\/div>\n\n\n

Several noteworthy trends emerged when examining the social media platforms with the highest percentage of highly active users between 2022 and 2023. <\/p>\n\n\n\n

Facebook still has the highest percentage of active users, increasing from 44.6% in 2022 to 53.8% in 2023. <\/p>\n\n\n\n

“This substantial growth indicates that not only does Facebook have a large user base, but a significant portion of its users are also highly active on the platform.” <\/p>\n\n\n\n

TikTok is in second place, seeing an increase in highly active users from 20.5% in 2022 to 25.1% in 2023.<\/p>\n\n\n\n

Instagram has also seen slight growth in its highly active users, rising from 18.1% in 2022 to 19.7% in 2023. <\/p>\n\n\n\n

Despite not growing as quickly as Facebook and TikTok, the slight growth suggests that Instagram is still a key platform for active engagement among its users.<\/p>\n\n\n\n

Twitter\/X, however, saw a decline in the percentage of highly active users, declining from 12.9% in 2022 to 11.0% in 2023. <\/p>\n\n\n\n

“This decrease may reflect changes in user engagement or competition from other platforms.” <\/p>\n\n\n\n

Like Instagram, LinkedIn also saw an increase in highly active users despite the overall drop in usage. <\/p>\n\n\n\n

LinkedIn’s highly active users increased from 6.4% in 2022 to 6.6% in 2023, indicating stable engagement levels among its users. <\/p>\n\n\n\n

\n\n\n\n

Read<\/strong>: Iconic R1 billion shopping mall in South Africa gets a big boost<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Social Media Landscape Report by World Wide Worx and Ornico has revealed the biggest social media platforms in South Africa.<\/p>\n","protected":false},"author":95,"featured_media":780498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9878],"tags":[26,9535,20157],"class_list":["post-780487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-headline","tag-ornico","tag-world-wide-wix"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/780487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=780487"}],"version-history":[{"count":8,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/780487\/revisions"}],"predecessor-version":[{"id":780747,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/780487\/revisions\/780747"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/780498"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=780487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=780487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=780487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}