{"id":782218,"date":"2024-07-12T12:46:36","date_gmt":"2024-07-12T10:46:36","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=782218"},"modified":"2024-07-12T12:46:40","modified_gmt":"2024-07-12T10:46:40","slug":"how-a-leading-financial-software-company-increased-its-sales-with-businesstech-sponsored-articles","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/782218\/how-a-leading-financial-software-company-increased-its-sales-with-businesstech-sponsored-articles\/","title":{"rendered":"How a leading financial software company increased its sales with BusinessTech sponsored articles"},"content":{"rendered":"\n<p>A leading financial software company regularly books long-term sponsored article packages on BusinessTech thanks to their excellent ROI.<\/p>\n\n\n\n<p>The company publishes its sponsored articles on BusinessTech on a monthly basis, which enables it to reach the publication\u2019s large audience of executives, business owners, and purchasing decision-makers.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to contact the BusinessTech marketing team.<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p>It specifically targets these professionals as they choose which financial software their businesses use.<\/p>\n\n\n\n<p>BusinessTech\u2019s experienced journalists understand how to appeal to these decision-makers, too, and work with the financial software company to write articles that help it reach its target audience.<\/p>\n\n\n\n<p>This includes keeping the articles concise, informative, and interesting \u2013 while addressing the specific needs of the company\u2019s target audience.<\/p>\n\n\n\n<p>The articles are then published on BusinessTech and promoted on Facebook, Twitter, and LinkedIn for maximum exposure.<\/p>\n\n\n\n<p>Thanks to the combination of BusinessTech\u2019s powerful audience and the targeted approach of the articles, the financial services company generates many leads.<\/p>\n\n\n\n<p>This results in more companies choosing its financial software over competing solutions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Advertise with BusinessTech sponsored articles<\/h3>\n\n\n\n<p>BusinessTech\u2019s marketing team is ready to help your business publish sponsored articles that engage your target market and generate leads.<\/p>\n\n\n\n<p>Our team will handle your entire article campaign for you, including writing your articles, publishing them on BusinessTech and social media, and reporting on their performance.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to contact the BusinessTech marketing team.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A leading financial software company regularly books sponsored articles on BusinessTech thanks to the incredible ROI it receives.<\/p>\n","protected":false},"author":57,"featured_media":782221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-782218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/782218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=782218"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/782218\/revisions"}],"predecessor-version":[{"id":782222,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/782218\/revisions\/782222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/782221"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=782218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=782218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=782218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}