{"id":78493,"date":"2015-01-28T11:35:33","date_gmt":"2015-01-28T09:35:33","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=78493"},"modified":"2015-01-28T11:35:33","modified_gmt":"2015-01-28T09:35:33","slug":"apple-just-broke-a-global-profit-record","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/hardware\/78493\/apple-just-broke-a-global-profit-record\/","title":{"rendered":"Apple just broke a global profit record"},"content":{"rendered":"<p>Apple&#8217;s $18 billion in profit for its first financial quarter for 2015 is the largest ever reported by a public company.<\/p>\n<p>For the quarter ended 27 December, Apple reported revenue up to $74.6 billion from $57.6 billion recorded the year before.<\/p>\n<p>Adding to this was the sale of 74.5 million iPhones during the period, which beat analyst expectations of under 70 million phone sales, according to Reuters.<\/p>\n<ul>\n<li>iPhone revenue made up $51.2 billion (69%) of total revenue for the quarter.<\/li>\n<li>Apple also sold 21.4 million iPads, totalling $9 billion in revenue.<\/li>\n<li>5.2 million Macs were sold, bringing in $6.9 billion in revenue.<\/li>\n<\/ul>\n<p>Business Insider placed the company&#8217;s financials into perspective, noting that Apple&#8217;s revenue was three times Google&#8217;s total Q3 revenue in 2014.<\/p>\n<p>Further, the company&#8217;s cash pile of $178 billion, would be enough to buy IBM at its current market capitalisation of $152.3 billion.<\/p>\n<p>Analysts noted the company enjoyed great headwinds from sales in China, which were up 70% in the quarter, with growing sales in regions such as Singapore and Brazil.<\/p>\n<h3 class=\"my-4\">More on Apple<\/h3>\n<p><strong><a title=\"Permalink to Apple to offer Beats music service\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/73966\/apple-to-offer-beats-music-service\/\" rel=\"bookmark\">Apple to offer Beats music service<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Apple users at risk for hacking\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/73434\/apple-users-at-risk-for-hacking\/\" rel=\"bookmark\">Apple users at risk for hacking<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Your Apple devices may be vulnerable to attacks\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/73016\/your-apple-devices-may-be-vulnerable-to-attacks\/\" rel=\"bookmark\">Your Apple devices may be vulnerable to attacks<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Apple still rules the tablet market\" href=\"http:\/\/businesstech.co.za\/news\/hardware\/72162\/apple-still-rules-the-tablet-market\/\" rel=\"bookmark\">Apple still rules the tablet market<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple&#8217;s $18 billion in profit for its first financial quarter for 2015 is the largest ever reported by a public company.<\/p>\n","protected":false},"author":10,"featured_media":65538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[25,51],"class_list":["post-78493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hardware","tag-active","tag-apple"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/78493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=78493"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/78493\/revisions"}],"predecessor-version":[{"id":78495,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/78493\/revisions\/78495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/65538"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=78493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=78493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=78493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}