{"id":785499,"date":"2024-08-04T11:23:05","date_gmt":"2024-08-04T09:23:05","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=785499"},"modified":"2024-08-04T11:23:09","modified_gmt":"2024-08-04T09:23:09","slug":"why-every-marketing-strategy-must-include-sponsored-articles","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/785499\/why-every-marketing-strategy-must-include-sponsored-articles\/","title":{"rendered":"Why every marketing strategy must include sponsored articles"},"content":{"rendered":"\n<p>Sponsored articles are the most trusted form of online advertising, and South Africans use these articles when making purchasing decisions.<\/p>\n\n\n\n<p>This was a key finding of the <a href=\"https:\/\/mybroadband.co.za\/news\/business\/527435-2024-south-african-digital-marketing-report-now-available-free-download.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>2024 South African Digital Marketing Report<\/strong><\/a>, which assessed feedback from over 2,000 consumers and business purchasing decision-makers.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact the BusinessTech marketing team.<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>This report stated that 82% of respondents use online articles and reviews to find information about new products and services.<\/p>\n\n\n\n<p>Additionally, 76% of respondents indicated that they trusted online articles and reviews the most when making purchasing decisions for their businesses.<\/p>\n\n\n\n<p>These findings highlight the importance of sponsored articles as a core part of any modern marketing strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Book a sponsored article<\/h3>\n\n\n\n<p>BusinessTech offers powerful sponsored article packages that help businesses reach and engage their target audiences.<\/p>\n\n\n\n<p>Our marketing team will handle every part of your sponsored article booking to ensure you receive an excellent ROI.<\/p>\n\n\n\n<p>This includes writing your article for you, publishing it on BusinessTech, promoting it on Facebook, Twitter, and LinkedIn, and reporting on your article\u2019s performance.<\/p>\n\n\n\n<p><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact the BusinessTech marketing team.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Research shows that sponsored articles are the best way to advertise your products and services to South Africans.<\/p>\n","protected":false},"author":57,"featured_media":785500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-785499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/785499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=785499"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/785499\/revisions"}],"predecessor-version":[{"id":785501,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/785499\/revisions\/785501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/785500"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=785499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=785499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=785499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}