{"id":78553,"date":"2015-01-28T23:55:14","date_gmt":"2015-01-28T21:55:14","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=78553"},"modified":"2015-01-28T18:00:32","modified_gmt":"2015-01-28T16:00:32","slug":"most-popular-luxury-watches-in-sa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/trending\/78553\/most-popular-luxury-watches-in-sa\/","title":{"rendered":"Most popular super-luxury watches in SA"},"content":{"rendered":"<p>Super luxury watches are a booming market in South Africa, according to a report from New World Wealth, following a global trend of a growing luxury goods market.<\/p>\n<p>Not long ago, when one thought of exclusive men\u2019s watches one would probably think of brands such as Rolex, Breitling, Omega, Tag, Cartier, IWC, Panerai, Jaeger Le Coultre, and Longines.<\/p>\n<p>However, a whole new world of exclusivity has emerged. This of course refers to the rise of the so called \u2018super-luxury\u2019 watchmakers, New World Wealth noted.<\/p>\n<p>According to Bain &amp; Co, the number of luxury consumers worldwide has more than tripled over the past 20 years to 330 million world-wide.<\/p>\n<p>Global luxury spending amounted to approximately US$900 billion in 2013, with the personal luxury goods segment (which includes watches, clothing, accessories and jewelry) accounting for\u00a0US$240 billion.<\/p>\n<p>Africa accounted for US$2 billion of the personal luxury goods segment in 2013.<\/p>\n<p>The total global watch industry is worth approximately US$40 billion in revenue a year\u00a0the report said, with\u00a0Switzerland accounting\u00a0for a high 54% of global revenue\u00a0in 2013.<\/p>\n<p>This,\u00a0despite only accounting for 2% of watches produced that year.<\/p>\n<p>Luxury goods company, Richemont &#8211; which was founded and is run by South Africa&#8217;s richest man, Johann Rupert &#8211;\u00a0accounted for 16% of global watch revenue in 2013.<\/p>\n<div style=\"width: 40%; border: 1px solid black; float: right; padding: 0.25em 0.75em; margin-left: 0.5em;\">\n<h3 class=\"my-4\">Watch Complication<\/h3>\n<p>In horology (the study of clocks and watches), complication refers to any features of time-telling beyond simple second, minute and hour movements.<\/p>\n<p>This includes more complex time-keeping, as well as calendar tracking, moon phase tracking, alarms etc.<\/p>\n<p>While common in digital watches, these features are mechanically produced in many luxury watches, requiring hundreds of tiny components, hand-placed with incredible skill.<\/p>\n<\/div>\n<p>&#8220;Over the past 10 years, the global super-luxury men\u2019s watch industry has grown by more than five times in terms of revenue, whilst in SA it has grown by even more,&#8221; New World Wealth said.<\/p>\n<p>&#8220;As one local retailer put it: &#8216;watches have become to men what diamonds are to woman&#8217;.&#8221;<\/p>\n<p>While not all super-luxury watches are for men, it is the male segment that has been the bigger riser over the past decade, the group said.<\/p>\n<p>Specialist luxury watchmakers only make handmade watches which are mechanical, and often contain high levels of <strong>complication<\/strong>, which fetch a high price in the market, and carry greater prestige.<\/p>\n<p>&#8220;A couple of years ago wealthy South Africans would need to order these watches through relevant retailers overseas or travel to places such as Bond Street in London to buy them,&#8221; New World Wealth said.<\/p>\n<p>&#8220;However, now most of these brands can be purchased over-the-counter from local stores.&#8221;<\/p>\n<p>These are the top 5 most popular luxury men&#8217;s watch brands in South Africa, as well as the most expensive timepiece ever sold under the brands.<\/p>\n<div id=\"attachment_78555\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/01\/Ulysse-Nardin-Royal-Blue-Tourbillon.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-78555\" class=\"size-full wp-image-78555\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/01\/Ulysse-Nardin-Royal-Blue-Tourbillon.png\" alt=\"Ulysse Nardin Royal Blue Tourbillon\" width=\"600\" height=\"400\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/01\/Ulysse-Nardin-Royal-Blue-Tourbillon.png 600w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/01\/Ulysse-Nardin-Royal-Blue-Tourbillon-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-78555\" class=\"wp-caption-text\">Ulysse Nardin Royal Blue Tourbillon<\/p><\/div>\n<h3 class=\"my-4\">5. Ulysse Nardin<\/h3>\n<p>Ulysse Nardin is a Swiss watchmaker, as are all the brands on the list.<\/p>\n<p>The group has been making watches for almost 170 years, and specialises in marine chronometers, according to New World Wealth.<\/p>\n<p>The group&#8217;s watches range from the relatively affordable (under $1,000) to well over $600,000.<\/p>\n<p>The most expensive Ulysse Nardin watch is the Ulysse Nardin Royal Blue Tourbillon, which can cost as much as $1.25 million, with cheaper versions starting at $280,000.<\/p>\n<div id=\"attachment_78557\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/01\/Vacheron-Constantin-Kalista.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-78557\" class=\"size-full wp-image-78557\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/01\/Vacheron-Constantin-Kalista.png\" alt=\"Vacheron Constantin Kalista\" width=\"600\" height=\"400\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/01\/Vacheron-Constantin-Kalista.png 600w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/01\/Vacheron-Constantin-Kalista-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-78557\" class=\"wp-caption-text\">Vacheron Constantin Kalista<\/p><\/div>\n<h3 class=\"my-4\">4. Vacheron Constantin<\/h3>\n<p>Vacheron Constantin is a Swiss watch manufacturer that falls within the Richemont group.<\/p>\n<p>The luxury watchmaker&#8217;s prices range from around $5,000 for low-end luxury watches all the way up to $2.8 million for elite bands.<\/p>\n<p>The company&#8217;s most expensive watch is the Vacheron Constantin Kalista which cost $5 million at the time it was made in 1979.<\/p>\n<p>The 118 emerald-cut diamonds which litter the watch&#8217;s casing are valued at closer to $11 million today.<\/p>\n<div id=\"attachment_78541\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/01\/Breguet-Marie-Antoinette.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-78541\" class=\"size-full wp-image-78541\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/01\/Breguet-Marie-Antoinette.png\" alt=\"Breguet Marie Antoinette\" width=\"600\" height=\"400\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/01\/Breguet-Marie-Antoinette.png 600w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/01\/Breguet-Marie-Antoinette-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-78541\" class=\"wp-caption-text\">Breguet Marie Antoinette<\/p><\/div>\n<h3 class=\"my-4\">3. Breguet<\/h3>\n<p>Breguet forms part of the Swatch Group, and also manufactures writing instruments, women&#8217;s jewelry, and cufflinks.<\/p>\n<p>The company&#8217;s watches retail from a lowest price of around $5,500, to $600,000. Special editions and select models from collections can cost over a million dollars.<\/p>\n<p>The group&#8217;s most expensive watch is the the Grande Complication Marie-Antoinette Number 160.<\/p>\n<p>It was originally intended for Marie-Antoinette, but was only completed 34 years after she was beheaded.<\/p>\n<p>The original watch ended up in a museum, but was stolen and has never been recovered. The reproduction is worth about $10 million.<\/p>\n<div id=\"attachment_78545\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/01\/Franck-Muller-AETERNITAS-MEGA-4.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-78545\" class=\"size-full wp-image-78545\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/01\/Franck-Muller-AETERNITAS-MEGA-4.png\" alt=\"Franck Muller Aeternitas Mega 4\" width=\"600\" height=\"400\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/01\/Franck-Muller-AETERNITAS-MEGA-4.png 600w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/01\/Franck-Muller-AETERNITAS-MEGA-4-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-78545\" class=\"wp-caption-text\">Franck Muller Aeternitas Mega 4<\/p><\/div>\n<h3 class=\"my-4\">2. Franck Muller<\/h3>\n<p>Franck Muller is South Africa&#8217;s second favourite luxury watch brand &#8211; and has watches available from &#8216;only&#8217; a few thousand dollars.<\/p>\n<p>Of course the most expensive watch the company has is slightly more than that, with its Aeternitas Mega 4 carrying a hefty $2.7 million price tag.<\/p>\n<p>Why such a steep price? It happens to be one of the most intricate watches in the world.<\/p>\n<p>It features 36 complications and is made of no less than 1,483 individual components.<\/p>\n<div id=\"attachment_78543\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a  data-lightbox=\"post-image\" href=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/01\/Patek-Philippe-Supercomplication.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-78543\" class=\"size-full wp-image-78543\" src=\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/01\/Patek-Philippe-Supercomplication.png\" alt=\"Patek Philippe Supercomplication\" width=\"600\" height=\"400\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/01\/Patek-Philippe-Supercomplication.png 600w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/01\/Patek-Philippe-Supercomplication-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-78543\" class=\"wp-caption-text\">Patek Philippe Super complication<\/p><\/div>\n<h3 class=\"my-4\">1. Patek Philippe<\/h3>\n<p>Patek Philippe &amp; Co is a Geneva-based ultra luxury watch maker that is famous for its Super-complication watch which has sold for a record at auction.<\/p>\n<p>According to NWW, Patek Philippe is the largest of the super-luxury watchmakers, accounting for 3.0% of global watch revenue in 2013.<\/p>\n<p>In November 2014, a Patek Philippe Super-complication pocket watch sold for an astounding $24 million at a Sotheby&#8217;s auction, following a previous record of $11 million in 1999.<\/p>\n<p>Other products in the Patek Philippe range are relatively more affordable, selling from anywhere between $19,000 into the millions.<\/p>\n<h3 class=\"my-4\">More on luxury goods<\/h3>\n<p><strong><a title=\"Permalink to The most popular luxury investments\" href=\"http:\/\/businesstech.co.za\/news\/general\/75694\/the-most-popular-luxury-investments\/\" rel=\"bookmark\">The most popular luxury investments<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Luxury assets on the rise in SA\" href=\"http:\/\/businesstech.co.za\/news\/general\/51832\/luxury-assets-on-the-rise-in-sa\/\" rel=\"bookmark\">Luxury assets on the rise in SA<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Where to find the most expensive homes in South Africa\" href=\"http:\/\/businesstech.co.za\/news\/general\/77111\/where-to-find-the-most-expensive-homes-in-south-africa\/\" rel=\"bookmark\">Where to find the most expensive homes in South Africa<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Luxury watches are a booming market in South Africa, according to a report from New World Wealth, following a global trend of a growing luxury goods market.<\/p>\n","protected":false},"author":10,"featured_media":78559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[26,9377,6440,9433],"class_list":["post-78553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-headline","tag-luxury","tag-new-world-wealth","tag-watches"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/78553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=78553"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/78553\/revisions"}],"predecessor-version":[{"id":78569,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/78553\/revisions\/78569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/78559"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=78553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=78553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=78553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}