{"id":787380,"date":"2024-08-18T09:47:57","date_gmt":"2024-08-18T07:47:57","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=787380"},"modified":"2024-08-18T09:48:01","modified_gmt":"2024-08-18T07:48:01","slug":"why-podcasts-are-the-best-platform-for-thought-leadership-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/787380\/why-podcasts-are-the-best-platform-for-thought-leadership-in-south-africa\/","title":{"rendered":"Why podcasts are the best platform for thought leadership in South Africa"},"content":{"rendered":"\n<p>Podcast interviews are the best way for your company\u2019s executives to generate engaging thought leadership discussions.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact the BusinessTech marketing team.<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>There are three notable reasons for why this is the case, particularly in a pro-digital country like South Africa:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Direct communication<\/strong>\u2014Podcast interviews let executives speak to an audience directly, giving the company&#8217;s leadership a tangible face and a real voice.<\/li>\n\n\n\n<li><strong>Topical discussion<\/strong> \u2013 Podcast interviews have clearly outlined topics that attract a highly targeted audience receptive to the discussion points.<\/li>\n\n\n\n<li><strong>Industry reputation<\/strong> \u2013 Executives who frequently appear on podcasts build a reputation with current and prospective customers and partners as an expert in their field.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Business Talk<\/h3>\n\n\n\n<p>To fully take advantage of the opportunities that podcasts offer your business and its executives, you must choose the best podcast for your thought leaders to appear on.<\/p>\n\n\n\n<p>Business Talk is South Africa\u2019s leading business podcast and the best place for your executives to stand out.<\/p>\n\n\n\n<p>The podcast is hosted by leading business journalist Michael Avery, who has facilitated engaging discussions with South Africa\u2019s most influential business leaders.<\/p>\n\n\n\n<p>Your business can join the influential list of thought leaders to feature on Business Talk by booking an interview package.<\/p>\n\n\n\n<p>Our expert marketing team will manage your entire podcast interview booking for you &#8211; including scheduling the interview, preparing questions, recording and editing the footage, and promoting the finished product.<\/p>\n\n\n\n<p><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact the BusinessTech marketing team.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podcast interviews are the best way for your company\u2019s executives to generate engaging thought leadership discussions.<\/p>\n","protected":false},"author":57,"featured_media":787381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[15578,9982],"class_list":["post-787380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-business-talk","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/787380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=787380"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/787380\/revisions"}],"predecessor-version":[{"id":787383,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/787380\/revisions\/787383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/787381"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=787380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=787380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=787380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}