{"id":78775,"date":"2015-02-02T23:55:43","date_gmt":"2015-02-02T21:55:43","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=78775"},"modified":"2015-02-02T16:56:01","modified_gmt":"2015-02-02T14:56:01","slug":"most-valuable-banking-brands-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/banking\/78775\/most-valuable-banking-brands-in-south-africa\/","title":{"rendered":"Most valuable banking brands in South Africa"},"content":{"rendered":"

All but two of South Africans banks have slipped down the rankings of the top 500 banking institutions in the world.<\/p>\n

Asset valuation consultancy, Brand Finance, in association with The Banker, has released its 2015 Banking 500 list, which ranks the world\u2019s top 500 banking brands according to their brand value.<\/p>\n

Brand value is determined through the \u201croyalty relief\u201d method, which determines the value a company would be willing to pay to license its brand as if it did not own it.<\/p>\n

In 2014’s ranking, Standard Bank was rated as the most valuable banking brand in the country – a position it has now lost to two other banks, having lost 21% of its brand value over the course of the past year.<\/p>\n

Standard Bank’s brand value slipped to US$1.26 billion, from a high of US$1.59 billion in 2015.<\/p>\n

SA’s new leading bank, Absa, boosted its banking brand value by\u00a030% to US$1.58 billion from US$1.2 billion in 2014.<\/p>\n

Also shooting past the former number one, First National Bank grew its brand value by 31% to US$1.38 billion from just over US$1 billion the previous year.<\/p>\n

The remaining SA banks – Nedbank, Investec, WesBank and RMB – all slipped down the list, having lost brand value according to Brand Finance’s metric.<\/p>\n

South Africa’s top banks carry a total brand value of US$6.9 billion, which is up 5% from US$6.59 billion recorded in 2014.<\/p>\n

South African banks brand value (in US$ millions)<\/h3>\n
\n\n\n\n\n\n\n\n\n\n\n
2015 rank
\n<\/strong><\/td>\n		2014 rank
\n<\/strong><\/td>\n		Bank<\/strong><\/td>\n2015 Brand Value
\n<\/strong><\/td>\n		2014 Brand Value
\n<\/strong><\/td>\n		Change
\n<\/strong><\/td>\n<\/tr>\n
117<\/span><\/td>\n132<\/td>\nAbsa<\/td>\n\u00a01,585<\/td>\n1,223<\/td>\n30%<\/td>\n<\/tr>\n
129<\/span><\/td>\n146<\/td>\nFNB<\/td>\n\u00a01,385<\/td>\n1,056<\/td>\n31%<\/td>\n<\/tr>\n
136<\/span><\/td>\n113<\/td>\nStandard Bank<\/td>\n\u00a01,264<\/td>\n1,595<\/td>\n-21%<\/td>\n<\/tr>\n
140<\/span><\/td>\n136<\/td>\nNedbank<\/td>\n\u00a01,169<\/td>\n1,196<\/td>\n-2%<\/td>\n<\/tr>\n
175<\/span><\/td>\n155<\/td>\nInvestec<\/td>\n883<\/td>\n908<\/td>\n-3%<\/td>\n<\/tr>\n
283<\/span><\/td>\n281<\/td>\nWesBank<\/td>\n416<\/td>\n391<\/td>\n6%<\/td>\n<\/tr>\n
408<\/span><\/td>\n390<\/td>\nRMB<\/td>\n221<\/td>\n219<\/td>\n1%<\/td>\n<\/tr>\n
<\/td>\n<\/td>\nTotal Value<\/strong><\/td>\n6,923<\/strong><\/td>\n6,588<\/strong><\/td>\n5%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

Globally, America\u2019s banks remain the most valuable in the world, Brand Finance said.<\/p>\n

Of the top 500 banks listed, 60 American bank brands feature, with a cumulative brand value of US$201 billion.<\/p>\n

Wells Fargo, with a brand value of US$35 billion, is the most valuable banking brand in the US, but also across the world.<\/p>\n

However, findings by the group have shown that Chinese banks are rising quickly, with two Chinese powerhouses – ICBC and China Construction Bank – climbing higher among the top 10.<\/p>\n

Notably, China Construction Bank has added more than any other, $7.463 billion since the 2014 study, to reach a total of $26.4 billion.<\/p>\n

Citi, BoA and Chase\u00a0–\u00a0America\u2019s\u00a0second, third and fourth\u00a0most valuable bank brands – have been overtaken by both ICBC and China Construction Bank.<\/p>\n

“When the world\u2019s bank brands are ranked by the brand value they have added this year, five of the top six are Chinese,” Brand Finance said.<\/p>\n

Top 10 world bank brand values (in US$ millions)<\/h3>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n
2015 rank<\/strong><\/strong><\/td>\n2014 rank<\/strong><\/strong><\/td>\nBank<\/strong><\/td>\n2015 Brand Value<\/strong><\/strong><\/td>\n2014 Brand Value<\/strong><\/strong><\/td>\n<\/tr>\n
1<\/td>\n1<\/td>\nWells Fargo<\/td>\n34,925<\/td>\n30,242<\/td>\n<\/tr>\n
2<\/span><\/td>\n6<\/td>\nICBC<\/td>\n27,459<\/td>\n22,803<\/td>\n<\/tr>\n
3<\/span><\/td>\n2<\/td>\nHSBC<\/td>\n27,280<\/td>\n26,870<\/td>\n<\/tr>\n
4<\/span><\/td>\n9<\/td>\nChina Construction Bank<\/td>\n26,417<\/td>\n18,954<\/td>\n<\/tr>\n
5<\/span><\/td>\n4<\/td>\nCiti Bank<\/td>\n26,210<\/td>\n24,518<\/td>\n<\/tr>\n
6<\/span><\/td>\n3<\/td>\nBank of America<\/td>\n25,713<\/td>\n26,683<\/td>\n<\/tr>\n
7<\/span><\/td>\n5<\/td>\nChase<\/td>\n24,819<\/td>\n23,157<\/td>\n<\/tr>\n
8<\/span><\/td>\n10<\/td>\nAgricultural Bank of China<\/td>\n22,714<\/td>\n17,783<\/td>\n<\/tr>\n
9<\/span><\/td>\n12<\/td>\nBank of China<\/td>\n20,392<\/td>\n16,725<\/td>\n<\/tr>\n
10<\/span><\/td>\n8<\/td>\nSantander<\/td>\n18,700<\/td>\n20,021<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

More on SA banks<\/h3>\n

SA banks hold Africa\u2019s wealth<\/a><\/strong><\/p>\n

SA\u2019s top banks rake in R27.8 billion<\/a><\/strong><\/p>\n

SA banks get rating downgrade<\/a><\/strong><\/p>\n

South Africa\u2019s richest banks<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

All but two of South Africans banks have slipped down the ranking of the top 500 banking institutions in the world.<\/p>\n","protected":false},"author":10,"featured_media":44482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[961],"tags":[29,131,76,26,1799,499],"class_list":["post-78775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banking","tag-absa","tag-banks","tag-fnb","tag-headline","tag-nedbank","tag-standard-bank"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/78775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=78775"}],"version-history":[{"count":6,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/78775\/revisions"}],"predecessor-version":[{"id":78843,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/78775\/revisions\/78843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/44482"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=78775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=78775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=78775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}