{"id":787980,"date":"2024-08-26T10:05:16","date_gmt":"2024-08-26T08:05:16","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=787980"},"modified":"2024-08-26T10:13:47","modified_gmt":"2024-08-26T08:13:47","slug":"south-africa-ranks-as-one-of-the-biggest-users-of-chatgpt-and-ai-globally","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/technology\/787980\/south-africa-ranks-as-one-of-the-biggest-users-of-chatgpt-and-ai-globally\/","title":{"rendered":"South Africa ranks as one of the biggest users of ChatGPT and AI globally"},"content":{"rendered":"\n<p>South Africa ranks among the top 10 countries in the world for survey respondents who admit to using Artificial Intelligence (AI), ChatGPT in particular.<\/p>\n\n\n\n<p>This is outlined in Boston Consulting Group\u2019s&nbsp;CCI Global Consumer Sentiment Survey, which sought to decipher how&nbsp;knowledgeable the public is about the monumental rise of AI (looking at Generative AI), and their subsequent feelings towards it.<\/p>\n\n\n\n<p>It\u2019s been almost two full years since OpenAI released ChatGPT, helping kickstart the generative AI revolution. <\/p>\n\n\n\n<p>&#8220;It took Spotify some 150 days to garner a million users. Instagram, about 75 days. ChatGPT? Just five days,&#8221; said the report&#8217;s researchers, Nivedita Balaji,\u00a0Aparna Bharadwaj,\u00a0Jessica Apotheker, and\u00a0Megan Moore.<\/p>\n\n\n\n<p>The report outlines that consumers generally have a nuanced understanding of AI\u2014&#8221;far more than business leaders give them credit,&#8221; said Bharadwaj.<\/p>\n\n\n\n<p>Looking at the countries surveyed, India&nbsp;has the highest share (45%) of people using ChatGPT, which could be partly due to the country\u2019s large number of IT jobs where GenAI could be seen as a valuable asset.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"table-responsive\"><table class=\"table\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">Rank<\/th><th>Country<\/th><th class=\"has-text-align-center\" data-align=\"center\">% Who Actively Use ChatGPT<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">1<\/td><td>India<\/td><td class=\"has-text-align-center\" data-align=\"center\">45<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2<\/td><td>Morocco<\/td><td class=\"has-text-align-center\" data-align=\"center\">38<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">3<\/td><td>UAE<\/td><td class=\"has-text-align-center\" data-align=\"center\">34<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">4<\/td><td>Argentina<\/td><td class=\"has-text-align-center\" data-align=\"center\">32<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">5<\/td><td>Brazil<\/td><td class=\"has-text-align-center\" data-align=\"center\">32<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">6<\/td><td>Indonesia<\/td><td class=\"has-text-align-center\" data-align=\"center\">32<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">7<\/td><td>South Africa<\/td><td class=\"has-text-align-center\" data-align=\"center\">31<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">8<\/td><td>Philippines<\/td><td class=\"has-text-align-center\" data-align=\"center\">28<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">9<\/td><td>Sweden<\/td><td class=\"has-text-align-center\" data-align=\"center\">27<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">10<\/td><td>South Korea<\/td><td class=\"has-text-align-center\" data-align=\"center\">26<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">11<\/td><td>T\u00fcrkiye<\/td><td class=\"has-text-align-center\" data-align=\"center\">23<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">12<\/td><td>USA<\/td><td class=\"has-text-align-center\" data-align=\"center\">23<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">13<\/td><td>Australia<\/td><td class=\"has-text-align-center\" data-align=\"center\">22<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">14<\/td><td>Mexico<\/td><td class=\"has-text-align-center\" data-align=\"center\">22<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">15<\/td><td>UK<\/td><td class=\"has-text-align-center\" data-align=\"center\">22<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">16<\/td><td>Japan<\/td><td class=\"has-text-align-center\" data-align=\"center\">19<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">17<\/td><td>China<\/td><td class=\"has-text-align-center\" data-align=\"center\">18<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">18<\/td><td>France<\/td><td class=\"has-text-align-center\" data-align=\"center\">18<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">19<\/td><td>Germany<\/td><td class=\"has-text-align-center\" data-align=\"center\">18<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">20<\/td><td>Saudi Arabia<\/td><td class=\"has-text-align-center\" data-align=\"center\">18<\/td><\/tr><\/tbody><\/table><\/div><figcaption class=\"wp-element-caption\">Source: BCG Global Consumer Sentiment Survey. Note &#8211; for developing countries, the survey only really focused on &#8220;more affluent&#8221; consumers<\/figcaption><\/figure>\n\n\n\n<p>Additionally, the survey found that consumers&#8217; awareness of ChatGPT &#8220;is significantly higher than expected.&#8221;<\/p>\n\n\n\n<p>The countries with the highest prevalence of people who are aware of of ChatGPT is India (93%) and the United Arab Emirates (91%).<\/p>\n\n\n\n<p>South Africa&#8217;s sits at 80%.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/08\/ai-consumer-sentiment-exhibits-april-2024-01.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/08\/ai-consumer-sentiment-exhibits-april-2024-01-1024x536.png\" alt=\"\" class=\"wp-image-787997\" style=\"width:863px;height:auto\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/08\/ai-consumer-sentiment-exhibits-april-2024-01-1024x536.png 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/08\/ai-consumer-sentiment-exhibits-april-2024-01-300x157.png 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/08\/ai-consumer-sentiment-exhibits-april-2024-01-768x402.png 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/08\/ai-consumer-sentiment-exhibits-april-2024-01-1536x804.png 1536w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/08\/ai-consumer-sentiment-exhibits-april-2024-01-2048x1072.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p>The report hypothesizes that individuals are embracing various AI tools in numerous ways to fulfil unaddressed needs, valuing the &#8220;three Cs&#8221; that AI brings: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comfort<\/strong>, enhancing personal well-being by aiding with health, financial, and other ambitions. For instance, 32% of those surveyed have utilised health and fitness applications powered by AI.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customisation<\/strong>, offering support in discovering the appropriate product or service or achieving personal goals. Among survey participants, well over a quarter have sought AI&#8217;s assistance for tailored recommendations on products.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Convenience<\/strong>, aiming to minimise hassle and effort. The survey indicated that 28% of respondents have engaged with AI-enabled visual search to locate products resembling or matching their desired items.<\/li>\n<\/ul>\n\n\n\n<p>In total, 75% of those surveyed have interacted with ChatGPT or other AI-driven services. <\/p>\n\n\n\n<p>Notably, this figure is considerably higher in countries like India, Brazil, and the United Arab Emirates, &#8220;where AI usage is leapfrogging the levels seen in so-called mature markets,&#8221; said the researchers.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>People are both excited and concerned about AI<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/08\/ai-consumer-sentiment-exhibits-april-2024-05.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/08\/ai-consumer-sentiment-exhibits-april-2024-05-1024x536.png\" alt=\"\" class=\"wp-image-788026\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/08\/ai-consumer-sentiment-exhibits-april-2024-05-1024x536.png 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/08\/ai-consumer-sentiment-exhibits-april-2024-05-300x157.png 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/08\/ai-consumer-sentiment-exhibits-april-2024-05-768x402.png 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/08\/ai-consumer-sentiment-exhibits-april-2024-05-1536x804.png 1536w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/08\/ai-consumer-sentiment-exhibits-april-2024-05-2048x1072.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>According to the report, while many are excited about the developments of AI, a significant portion see potential downsides if the technology is not \u201cdone right.\u201d <\/p>\n\n\n\n<p>For lifestyle uses of GenAI, respondents expressed a mix of excitement (43%) and concern (29%).<\/p>\n\n\n\n<p>Excitement about GenAI in the workplace was higher at 70%, with 15% expressing concern.<\/p>\n\n\n\n<p>The degree to which people are excited or concerned about AI\u2019s impact in the workplace largely reflects the jobs they hold. <\/p>\n\n\n\n<p>Overall, the survey found that 55% of respondents believe that they cannot easily be replaced at work by AI or other technologies while 19% report that they already feel vulnerable or wonder if they should begin to worry.<\/p>\n\n\n\n<p>Those who feel most vulnerable are in marketing and communications as well as in finance and accounting, areas with jobs that tend to be process-intensive support roles that can perhaps be automated. <\/p>\n\n\n\n<p>At the other end of the spectrum are people in relationship-intensive roles; these individuals report feeling less threatened by AI.<\/p>\n\n\n\n<p>&#8220;At the same time, respondents voiced some insightful concerns about AI,&#8221; said the researchers.<\/p>\n\n\n\n<p>33% are worried about data security and ethical use of AI, and 30% are worried about the possibility of AI replacing workers in certain jobs. <\/p>\n\n\n\n<p>&#8220;All the above factors come together in an interesting phenomenon we call the &#8216;misinformation-excitement-concern&#8217; curve,&#8221; said the researchers.<\/p>\n\n\n\n<p>&#8220;Before using AI, consumers initially\u2014and understandably\u2014are worried about this new and unfamiliar world and are vulnerable to misinformation and myths about it.&#8221;<\/p>\n\n\n\n<p>&#8220;In addition, AI is a nascent technology, one that is especially confusing for those who are not digitally savvy,&#8221; they added.<\/p>\n\n\n\n<p>However, as consumers learn more about AI and interact with apps like ChatGPT or AI-enabled shopping recommendations, they learn more about the possibilities\u2014the \u201cthree Cs\u201d that AI promises.<\/p>\n\n\n\n<p>But the growing understanding that comes from greater experience quickly surfaces more thoughtful concerns, different from their original fears.<\/p>\n\n\n\n<p>Among them: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Could we become too reliant on AI? <\/li>\n\n\n\n<li>Could my own job come to be at risk? <\/li>\n\n\n\n<li>Is my data going to be compromised?<\/li>\n<\/ul>\n\n\n\n<p>&#8220;It\u2019s essential that marketers and leaders understand this curve when incorporating, developing, and deploying AI\u2014to meet people where they are, foster excitement, and address concerns,&#8221; said the researchers.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Read: <a href=\"https:\/\/businesstech.co.za\/news\/finance\/787827\/major-take-home-pay-boost-for-south-africa\/\">Great news for take-home pay in South Africa<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumers&#8217; awareness of AI is high, with both excitement and concerns about its impact on jobs and data security, according to a recent study.<\/p>\n","protected":false},"author":101,"featured_media":673641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9878],"tags":[2067,20243],"class_list":["post-787980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-boston-consulting-group","tag-chatgpt"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/787980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/101"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=787980"}],"version-history":[{"count":14,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/787980\/revisions"}],"predecessor-version":[{"id":788211,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/787980\/revisions\/788211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/673641"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=787980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=787980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=787980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}