{"id":788039,"date":"2024-08-24T11:00:00","date_gmt":"2024-08-24T09:00:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=788039"},"modified":"2024-08-23T16:40:37","modified_gmt":"2024-08-23T14:40:37","slug":"streaming-wars-in-south-africa-netflix-vs-showmax-vs-amazon-prime-video-and-more","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/technology\/788039\/streaming-wars-in-south-africa-netflix-vs-showmax-vs-amazon-prime-video-and-more\/","title":{"rendered":"Streaming wars in South Africa – Netflix vs Showmax vs Amazon Prime Video and more"},"content":{"rendered":"\n

Netflix may have the largest market share in South Africa’s video streaming industry, but it does not have the most titles available in the country. <\/p>\n\n\n\n

South Africa’s entertainment industry has seen a substantial shift. Netflix’s launch in 2016 ended MultiChoice’s monopoly on high-end international content. <\/p>\n\n\n\n

When it launched in South Africa, the world’s largest streamer was followed by other streaming giants, including Amazon Prime Video, Disney+, and Apple TV+. <\/p>\n\n\n\n

Before the launch of these streaming giants, MultiChouce launched its streaming service in Showmax. <\/p>\n\n\n\n

Using Q2 2024 data from JustWatch, Netflix is still the biggest player in South Africa’s Subscription Video on Demand war, with 31% of the market share. <\/p>\n\n\n\n

JustWatch’s market share calculator is based on 310k monthly users on JustWatch in South Africa who select their streaming services, click out to streaming offers, and mark titles as seen.<\/p>\n\n\n\n

Amazon Prime Video has a 26% market share, while Showmax comes in third with a 25% share.<\/p>\n\n\n\n

Mubi secured the fourth spot at 7% with a 3% gap over Apple TV Plus.<\/p>\n\n\n\n

It should be noted that viewing figures are a closely guarded secret in the SVOD space, making JustWatch’s data the best approximation of the country’s biggest streamers. <\/p>\n\n\n

\n
\"\"<\/a><\/figure><\/div>\n\n\n

Cost and number of titles <\/strong><\/p>\n\n\n\n

Despite being the most popular streaming service in South Africa, Netflix is also the most expensive, costing R199 per month when taking out the comprehensive Premium version. <\/p>\n\n\n\n

Showmax’s most expensive package includes its Entertainment and Premier League offerings and costs R140 per month. <\/p>\n\n\n\n

Disney+ Premium is not included in JustWatch’s data and is the third most expensive, costing R139 per month, alongside MUBI. <\/p>\n\n\n\n

Apple TV+ will send customers back R125 per month. <\/p>\n\n\n\n

The cheapest is Amazon Prime Video, which costs a mere R79 in South Africa. <\/p>\n\n\n\n

Streamer’s most expensive option<\/strong><\/td>Price per month<\/strong><\/td><\/tr>
Netflix Premium<\/td>R199<\/mark><\/td><\/tr>
Showmax Entertainment + Premier League<\/td>R140<\/td><\/tr>
Disney+ Premium<\/td>R139<\/td><\/tr>
MUBI<\/td>R139<\/td><\/tr>
Apple TV+<\/td>R125<\/td><\/tr>
Curiosity Stream<\/td>R115<\/td><\/tr>
Amazon Prime Video<\/td>R79<\/mark><\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n

According to JustWatch’s data, Netflix has 6,667 on-demand titles in South Africa.<\/p>\n\n\n\n

Showmax Entertainment has 1,543 titles, while Apple TV+ has 226 titles. <\/p>\n\n\n\n

Although the cheapest, Amazon Prime Video has the most titles available in South Africa at 8,852. <\/p>\n\n\n\n

Although Apple TV+ may have the fewest titles, it does allow for six concurrent streams\u2014the most of any streaming service. <\/p>\n\n\n\n

This is two streams more than Netflix and Disney+ Premium and three more than Amazon Prime Video. <\/p>\n\n\n\n

Showmax Entertainment and MUBI allow for two concurrent streams. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Streamer <\/strong><\/td>Number of Titles<\/strong> <\/td>Number of concurrent Streams<\/strong><\/td><\/tr>
Amazon Prime Video<\/td>8 852 Titles<\/mark><\/td>3<\/td><\/tr>
Netflix Premium<\/td>6 667 titles<\/td>4<\/td><\/tr>
Showmax Entertainment+Premier League<\/td>1 543 titles<\/td>2<\/td><\/tr>
Curiosity Stream<\/td>545 titles<\/td>5<\/td><\/tr>
MUBI<\/td>500 titles<\/td>2<\/td><\/tr>
Apple TV+<\/td>243 Titles<\/mark><\/td>6<\/mark><\/strong><\/td><\/tr>
Disney+ Premium<\/td>–<\/td>4<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n
\n\n\n\n

Read<\/strong>: <\/a>What\u2019s behind the massive IT outage that rocked Capitec and other big tech networks<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

South Africa’s SVOD market is highly competitive, with local player Showmax taking on international steaming giants in the country. <\/p>\n","protected":false},"author":95,"featured_media":708112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9878],"tags":[6040,20420,20418,26,20419,263,10293],"class_list":["post-788039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-amazon-prime","tag-apple-tv-2","tag-curiosity-stream","tag-headline","tag-mubi","tag-netflix","tag-showmax"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/788039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=788039"}],"version-history":[{"count":7,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/788039\/revisions"}],"predecessor-version":[{"id":788124,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/788039\/revisions\/788124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/708112"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=788039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=788039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=788039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}