{"id":790860,"date":"2024-09-13T08:48:12","date_gmt":"2024-09-13T06:48:12","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=790860"},"modified":"2024-09-13T09:10:34","modified_gmt":"2024-09-13T07:10:34","slug":"exness-born-to-trade-tapping-into-the-traders-emotions","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/790860\/exness-born-to-trade-tapping-into-the-traders-emotions\/","title":{"rendered":"Exness \u201cBorn to Trade\u201d:\u00a0Tapping into the trader\u2019s emotions"},"content":{"rendered":"\n<p><a href=\"https:\/\/ad.doubleclick.net\/ddm\/trackclk\/N1741099.1850877EXNESS.COM\/B27868720.401379006;dc_trk_aid=592965004;dc_trk_cid=220121510;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;ltd=;dc_tdv=1?https:\/\/www.exness.com\/a\/12090179?partner_id=12090179&amp;agent=12090179&amp;utm_source=Business_Tech&amp;utm_campaign=UF\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Exness<\/strong><\/a><a href=\"https:\/\/bit.ly\/477BJzn\">,<\/a> one of the biggest brokers in the world, is amplifying its brand image with a powerful new campaign and slogan: <strong>Born to Trade<\/strong>.<\/p>\n\n\n\n<p>But what does <strong>Born to Trade<\/strong> mean? Exness&#8217; answer lies not in promises of riches but in something profound: the core emotions fueling every trader&#8217;s journey.<\/p>\n\n\n\n<p>Alfonso Cardalda, Exness\u2019 Chief Marketing Officer, explains, \u201cEvery time a trader sits in front of their computer, developing their strategy, there are a lot of emotions; a lot of things happening behind the numbers and the charts.\u201d This campaign delves into these emotions, forging a personal connection with traders.<\/p>\n\n\n\n<p><iframe loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/CVVDrm8hCgk?si=T7EKH16JbXLSMbFp\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ad.doubleclick.net\/ddm\/trackclk\/N1741099.1850877EXNESS.COM\/B27868720.401379006;dc_trk_aid=592965004;dc_trk_cid=220121510;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;ltd=;dc_tdv=1?https:\/\/www.exness.com\/a\/12090179?partner_id=12090179&amp;agent=12090179&amp;utm_source=Business_Tech&amp;utm_campaign=UF\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to find out more about Exness.<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Beyond features and into the DNA<\/h2>\n\n\n\n<p>This emotional connection goes beyond marketing; it builds a sense of community and shared purpose, fostering loyalty and engagement with the<strong> <a href=\"https:\/\/ad.doubleclick.net\/ddm\/trackclk\/N1741099.1850877EXNESS.COM\/B27868720.401379006;dc_trk_aid=592965004;dc_trk_cid=220121510;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;ltd=;dc_tdv=1?https:\/\/www.exness.com\/a\/12090179?partner_id=12090179&amp;agent=12090179&amp;utm_source=Business_Tech&amp;utm_campaign=UF\" target=\"_blank\" rel=\"noreferrer noopener\">Exness<\/a><\/strong> brand. It&#8217;s about recognizing every trader\u2019s ambition and Exness\u2019 passion to fulfill their calling in the markets.<\/p>\n\n\n\n<p>Cardalda explains that <strong>Born to Trade<\/strong> defines the DNA of traders and Exness, showcasing how traders harness the power of the broker\u2019s platform to achieve their goals. In other words, it\u2019s less about promoting the product and more about the relationship between traders and Exness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Head meets heart<\/h2>\n\n\n\n<p>In a world of flashy marketing, Exness is taking a different approach. \u201cWe are a product company,\u201d Cardalda emphasizes. \u201cOur product itself generates trust.\u201d But trust alone isn&#8217;t enough. To truly connect with traders, Exness understands the need to go beyond features and tap into something deeper.<\/p>\n\n\n\n<p>This deeper connection is exemplified by Exness&#8217; unique approach to marketing. \u201cThe industry and ourselves were too focused on tactical activities connected to product features. This campaign goes beyond that,\u201d Cardalda expresses. It\u2019s about striking a balance between the head and the heart, as symbolized by the Exness logo.<\/p>\n\n\n\n<p>The product is the head \u2013 algorithms, numbers, and charts. And the heart is where Exness truly connects. This campaign bridges that gap, connecting the analytical head with the intuitive heart \u2013 the feelings and sheer passion that fuels every trade.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Measuring the emotion<\/h2>\n\n\n\n<p>How do you measure the impact of a campaign centered on emotions? As a data-driven company, Exness recognizes the limitations of traditional metrics for this campaign.<\/p>\n\n\n\n<p>\u201cThis is a pure brand activity,\u201d Cardalda explains, \u201cbased less on pure performance or acquisition.\u201d The true measure of this campaign lies in how effectively it conveys Exness\u2019 new identity and how connected traders feel with the brand. This emotional impact is essentially the framework for evaluating this campaign\u2019s success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Leading the charge<\/h2>\n\n\n\n<p>As Cardalda states, this campaign solidifies Exness\u2019 superiority on two levels: product and brand perception. By doing so, the campaign highlights Exness\u2019 commitment to transparency and efficiency, cutting through the noise and focusing on what truly matters.<\/p>\n\n\n\n<p>At its core, <strong>Born to Trade<\/strong> is a campaign that encapsulates Exness\u2019 brand,\u00a0 DNA, and\u00a0 dedication to providing a frictionless trading experience. This campaign is a celebration of the trader\u2019s spirit, drive, passion, and the very essence of what it means to be <strong>Born to Trade<\/strong>.<\/p>\n\n\n\n<p><a href=\"https:\/\/ad.doubleclick.net\/ddm\/trackclk\/N1741099.1850877EXNESS.COM\/B27868720.401379006;dc_trk_aid=592965004;dc_trk_cid=220121510;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;ltd=;dc_tdv=1?https:\/\/www.exness.com\/a\/12090179?partner_id=12090179&amp;agent=12090179&amp;utm_source=Business_Tech&amp;utm_campaign=UF\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to find out more about Exness.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Exness, one of the biggest brokers in the world, is amplifying its brand image with a powerful new campaign and slogan: Born to Trade.<\/p>\n","protected":false},"author":10,"featured_media":790872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[15736,711],"class_list":["post-790860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-exness","tag-trading"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/790860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=790860"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/790860\/revisions"}],"predecessor-version":[{"id":790878,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/790860\/revisions\/790878"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/790872"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=790860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=790860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=790860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}