{"id":79113,"date":"2015-02-05T08:15:57","date_gmt":"2015-02-05T06:15:57","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=79113"},"modified":"2015-02-05T08:15:57","modified_gmt":"2015-02-05T06:15:57","slug":"hack-hit-sony-for-15-million","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/hardware\/79113\/hack-hit-sony-for-15-million\/","title":{"rendered":"Hack hit Sony for $15 million"},"content":{"rendered":"<p>Sony Corp. trimmed its forecast of losses and estimates the Sony Pictures hack cost it about $15 million, but expects no significant harm from the cyberattack in the long run.<\/p>\n<p>Sony also issued new earnings forecasts for the fiscal year ending in March and said it was benefiting from strong sales of the PlayStation 4, other devices and network services.<\/p>\n<p>The hack became public in December when the Hollywood studio&#8217;s computers were crippled and sensitive documents were posted online.<\/p>\n<p>&#8220;We don&#8217;t expect leaks of unreleased films online or damage to our IT systems will cause a significant loss,&#8221; Kazuhiko Takeda, vice president of Sony&#8217;s corporate planning department, told reporters.<\/p>\n<p>&#8220;We had insurance against cyberattacks and will be able to recover a significant portion of the costs.&#8221;<\/p>\n<p>The company had delayed the announcement of its earnings for the October-December quarter because the hack affected its ability to compile its complete results in time.<\/p>\n<p>It expects a loss of 170 billion yen ($1.4 billion) for the fiscal year, an improvement from a forecast made in October of a 230 billion yen loss.<\/p>\n<p>The company reported a 40 billion yen loss last fiscal year, which was the latest in a succession of losses as its TV business lost ground to cheaper competitors.<\/p>\n<p>Hackers attacked Sony Pictures over its movie &#8220;The Interview,&#8221; which spoofs an assassination of North Korean leader Kim Jong Un, and leaked tens of thousands of emails.<\/p>\n<p>The studio first suspended the movie&#8217;s Christmas release, citing the concerns of cinema chains over threats of terrorist attacks, but later went ahead with it. The movie made at least $15 million from more than 2 million digital rentals and purchases in its first four days.<\/p>\n<p>Sony&#8217;s movie business nonetheless forecasts a nearly 12 percent fall in sales in the October-December quarter to 197.6 billion yen ($1.68 billion), and a 23 percent drop if valued in dollar terms. It attributed the declines to lower home entertainment revenues and strong theatrical release figures for the previous year.<\/p>\n<p>Overall for the year, Sony Pictures expects 890 billion yen ($7.6 billion) in total sales, up from its earlier forecast of 860 billion yen.<\/p>\n<p>Seeking a fresh footing after losing ground in consumer electronics to rivals such as South Korea&#8217;s Samsung and Apple Inc., the company has sold its Vaio computer business and is splitting off its TV division to run as a wholly-owned subsidiary.<\/p>\n<p>It still is relatively strong in video games and its movie and music businesses have benefited from a weakening in the Japanese yen, which improves profit earned in dollars when it is brought back to Japan.<\/p>\n<p>Foreign exchange fluctuations cut both ways, though, and a stronger dollar can wreak havoc with cost-cutting efforts in overseas markets.<\/p>\n<p>In its update, Sony said stronger than expected sales of the PlayStation 4, higher network services revenue, robust sales of devices and a slight improvement in its financial services business will help counter a decline in its mobile business.<\/p>\n<p>It expects to release its October-December quarterly results by the end of March.<\/p>\n<h3 class=\"my-4\">More on Sony<\/h3>\n<p><strong><a title=\"Permalink to Sony hackers betrayed by \u2018sloppiness': FBI\" href=\"http:\/\/businesstech.co.za\/news\/internet\/76823\/sony-hackers-betrayed-by-sloppiness-fbi\/\" rel=\"bookmark\">Sony hackers betrayed by \u2018sloppiness&#8217;: FBI<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Sony CEO praises fight for freedom of speech\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/76661\/sony-ceo-praises-fight-for-freedom-of-speech\/\" rel=\"bookmark\">Sony CEO praises fight for freedom of speech<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Sony settles over empty PlayStation Vita promises\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/74472\/sony-settles-over-empty-playstation-vita-promises\/\" rel=\"bookmark\">Sony settles over empty PlayStation Vita promises<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Sony sees room for growth in TV, movies\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/73710\/sony-sees-room-for-growth-in-tv-movies\/\" rel=\"bookmark\">Sony sees room for growth in TV, movies<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sony Corp. trimmed its forecast of losses and estimates the Sony Pictures hack cost it about $15 million<\/p>\n","protected":false},"author":5,"featured_media":5706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[25,847,385],"class_list":["post-79113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hardware","tag-active","tag-hack","tag-sony"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/79113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=79113"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/79113\/revisions"}],"predecessor-version":[{"id":79117,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/79113\/revisions\/79117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/5706"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=79113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=79113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=79113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}