{"id":800572,"date":"2024-11-25T09:53:36","date_gmt":"2024-11-25T07:53:36","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=800572"},"modified":"2024-11-25T09:54:09","modified_gmt":"2024-11-25T07:54:09","slug":"liberty-launches-groundbreaking-cancer-cover-to-ease-the-burden-of-recurrent-and-terminal-cancer","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/800572\/liberty-launches-groundbreaking-cancer-cover-to-ease-the-burden-of-recurrent-and-terminal-cancer\/","title":{"rendered":"Liberty launches groundbreaking cancer cover to ease the burden of recurrent and terminal cancer"},"content":{"rendered":"\n<p>Millions of people around the world are affected by breast and prostate cancers, the number of new&nbsp;cancer&nbsp;cases continues to increase at an alarming rate. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/urldefense.com\/v3\/__https:\/\/www.liberty.co.za\/critical-illness-cover?cid=EP_F2zhT__;!!MOA0!fftFShtgruKavOtbRn3h7SginqppvM8_9MfmuXQyYcJSB1G3pih43eQhav9EIiSIeHM5eweJNsOvSIA9iKdlNbWS03ZhbvN7$\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here for more info about Liberty<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>According to 2022 research by the South African National&nbsp;Cancer&nbsp;Registry (NCR), one in eight women and one in six men will be diagnosed with&nbsp;cancer&nbsp;in their lifetime.<\/p>\n\n\n\n<p>Insurer Liberty has seen the toll&nbsp;cancer&nbsp;takes on its clients, with&nbsp;cancer&nbsp;accounting for 32.3% of all critical illness claims in 2023, and similar insights in years prior.<\/p>\n\n\n\n<p>Surviving&nbsp;cancer&nbsp;brings immense relief but for many, the fear of recurrence lingers. This fear, combined with the financial uncertainty that often accompanies treatment for recurrent or advanced&nbsp;cancer, can be overwhelming. <\/p>\n\n\n\n<p>Traditional policies may not provide adequate coverage for this challenging journey.<\/p>\n\n\n\n<p>In response to these needs, Liberty has introduced the&nbsp;Cancer&nbsp;Claims Booster, a market first, which is part of the enhanced flagship Lifestyle Protector cover. <\/p>\n\n\n\n<p>This new offering goes beyond standard coverage, providing critical financial support when clients face&nbsp;cancer&nbsp;progression, recurrence, or terminal stages. <\/p>\n\n\n\n<p>Unlike traditional policies, which typically pay out after the initial diagnosis, Liberty\u2019s&nbsp;Cancer&nbsp;Claims Booster offers an additional 25% payout for stage three or four&nbsp;cancers that progress or recur despite treatment. <\/p>\n\n\n\n<p>This helps ease the financial strain that often accompanies prolonged treatment or, tragically, a life expectancy of 12 months or less where palliative care may be needed.<\/p>\n\n\n\n<p>Liberty&#8217;s Chief Specialist of Lifestyle Protector, Kresantha Pillay explains, \u201cCancer&nbsp;is never a predictable journey. <\/p>\n\n\n\n<p>With this&nbsp;Cancer&nbsp;Claims Booster, we are ensuring that clients who need additional financial support during advanced stages of&nbsp;cancer&nbsp;aren\u2019t left without resources when they need it most.\u201d<\/p>\n\n\n\n<p>In addition to this Liberty has also introduced a&nbsp;<em>Critical Illness Booster<\/em>, which pays out an extra 25% to 100% for certain long-term conditions that require ongoing support.<\/p>\n\n\n\n<p>This includes conditions like heart transplants, where clients may need lifelong anti-rejection medication, or limb loss, which often requires extended physical and mental rehabilitation.<\/p>\n\n\n\n<p>\u201cWe look to client needs and develop solutions, accordingly, ensuring that Lifestyle Protector is always relevant and evolving to our client\u2019s needs.&#8221;<\/p>\n\n\n\n<p>&#8220;Critical illnesses like these can leave lasting effects on clients\u2019 lives, including long term financial burdens. This cover can help to alleviate some of the burden,\u201d says Pillay.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Support for early&nbsp;cancer&nbsp;and mild illness<\/strong><\/h3>\n\n\n\n<p>Liberty has also enhanced the Living Lifestyle benefit &#8211; Extended Option to include&nbsp;<em>Early&nbsp;Cancer&nbsp;and Mild Illness Cover<\/em>, providing financial support for less severe conditions that still require attention. <\/p>\n\n\n\n<p>For example, the policy pays out 10% of the Living Lifestyle sum assured for treatments like the removal of pre-malignant lesions or brief hospitalisation for conditions such as Guillain-Barre Syndrome.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Millions of people around the world are affected by breast and prostate cancers, the number of new\u00a0cancer\u00a0cases continues to increase at an alarming rate. <\/p>\n","protected":false},"author":57,"featured_media":800583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[11127,499],"class_list":["post-800572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-liberty","tag-standard-bank"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/800572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=800572"}],"version-history":[{"count":6,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/800572\/revisions"}],"predecessor-version":[{"id":801229,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/800572\/revisions\/801229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/800583"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=800572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=800572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=800572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}