{"id":802375,"date":"2024-12-02T10:53:53","date_gmt":"2024-12-02T08:53:53","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=802375"},"modified":"2024-12-02T10:53:59","modified_gmt":"2024-12-02T08:53:59","slug":"takealot-dominates-black-friday-sales-discovery-bank-report","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/black-friday\/802375\/takealot-dominates-black-friday-sales-discovery-bank-report\/","title":{"rendered":"Takealot dominates Black Friday sales – Discovery Bank report"},"content":{"rendered":"\n

Discover Bank’s SpendTrend Black Friday 2024 report<\/strong><\/a> shows that Takealot was the most popular online store among the bank’s clients.<\/p>\n\n\n\n

Discovery Bank’s SpendTrend report looked at the spending behaviour of its clients over Black Friday – detailing where they shopped and how much they spent.<\/p>\n\n\n\n

The report also detailed how much Discovery Bank’s clients spent on average in physical stores versus online stores.<\/p>\n\n\n\n

It found that the average online card transaction value during Black Friday was R935<\/strong>. This was almost double the average in-store card transaction value of R513<\/strong>.<\/p>\n\n\n\n

The people spending the most on average – both online and in-store – were in the 46-60 years and 61+ years age groups – showing the spending power of older shoppers.<\/p>\n\n\n\n

Takealot at the top<\/h2>\n\n\n\n

Discover Bank’s SpendTrend report showed that Takealot topped the rankings for total card spend at online stores.<\/p>\n\n\n\n

In simple terms: Discovery Bank clients spent the most money with Takealot when shopping online.<\/p>\n\n\n\n

Takealot also took second spot when it came to the the total number of card purchases the bank’s clients made online.<\/p>\n\n\n\n

This is impressive, considering it beat the likes of Temu, Pick n Pay, Woolworths, and Shein.<\/p>\n\n\n\n

The graphic below details the card spend rankings from the SpendTrend report.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Discovery Miles winner<\/h2>\n\n\n\n

Takealot was the online store of choice for shoppers spending Discovery Miles, too. <\/p>\n\n\n\n

Discovery Miles is a rewards currency which Discovery Bank clients can earn through a variety of mechanisms.<\/p>\n\n\n\n

The SpendTrend report showed that Takealot took top spot for both Discovery Miles spend value, and number of purchases using Discovery Miles.<\/p>\n\n\n\n

These findings are detailed in the graph below.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Discover Bank’s SpendTrend Black Friday 2024 report shows that Takealot was the most popular online store among the bank’s clients.<\/p>\n","protected":false},"author":10,"featured_media":699229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14535],"tags":[12923,3314],"class_list":["post-802375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-black-friday","tag-discovery-bank","tag-takealot"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/802375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=802375"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/802375\/revisions"}],"predecessor-version":[{"id":802388,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/802375\/revisions\/802388"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/699229"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=802375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=802375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=802375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}