{"id":804207,"date":"2024-12-25T09:41:36","date_gmt":"2024-12-25T07:41:36","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=804207"},"modified":"2024-12-25T09:41:41","modified_gmt":"2024-12-25T07:41:41","slug":"businesstech-sponsored-articles-the-most-trusted-form-of-marketing-for-south-african-companies","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/804207\/businesstech-sponsored-articles-the-most-trusted-form-of-marketing-for-south-african-companies\/","title":{"rendered":"BusinessTech sponsored articles \u2013 The most trusted form of marketing for South African companies"},"content":{"rendered":"\n<p>Sponsored articles are a key part of successful marketing campaigns, thanks to how trusted they are among readers.<\/p>\n\n\n\n<p>According to the <a href=\"https:\/\/mybroadband.co.za\/news\/business\/527435-2024-south-african-digital-marketing-report-now-available-free-download.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>2024 Digital Marketing Report South Africa<\/strong><\/a>, 82% of respondents use online articles and reviews to source information about products and services they\u2019re interested in.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact the BusinessTech marketing team.<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>Along with this, 76% of respondents trusted online articles and reviews more than other forms of content for making choices on new products and services.<\/p>\n\n\n\n<p>Companies that use sponsored articles to promote their products and services will, therefore, enjoy higher ROI on their marketing investment and will reach their target audience more efficiently.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Choose BusinessTech<\/strong><\/h2>\n\n\n\n<p>BusinessTech is the ideal website for your sponsored articles, thanks to its impressive audience of over five million monthly readers and expert marketing team.<\/p>\n\n\n\n<p>The marketing team will take care of every part of your campaign to ensure you enjoy excellent ROI.<\/p>\n\n\n\n<p>This includes writing your articles (if needed), publishing them, promoting them on social media, and providing reports on their success.<\/p>\n\n\n\n<p><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact the BusinessTech marketing team.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sponsored articles are the best way to promote your products and services.<\/p>\n","protected":false},"author":57,"featured_media":804343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-804207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/804207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=804207"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/804207\/revisions"}],"predecessor-version":[{"id":804952,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/804207\/revisions\/804952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/804343"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=804207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=804207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=804207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}