{"id":806240,"date":"2025-01-10T10:30:00","date_gmt":"2025-01-10T08:30:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=806240"},"modified":"2025-01-10T12:14:49","modified_gmt":"2025-01-10T10:14:49","slug":"vehicle-sales-take-a-huge-hit-in-south-africa-in-2024","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/motoring\/806240\/vehicle-sales-take-a-huge-hit-in-south-africa-in-2024\/","title":{"rendered":"Vehicle sales take a hit in South Africa in 2024"},"content":{"rendered":"\n<p>The South African new-vehicle market experienced its third consecutive month of growth in December 2024, but this was still not enough to stop the slowdown in annual sales in the industry.<\/p>\n\n\n\n<p>Aggregate industry sales reached 41,273 units, a 2.5% increase compared to December 2023.<\/p>\n\n\n\n<p>However, despite this late surge, it was not enough to give the industry the boost that it needed.<\/p>\n\n\n\n<p>Total aggregate vehicle sales for the year declined by 3% to 515,712 units, marking the lowest point since the COVID-19 pandemic. <\/p>\n\n\n\n<p>Automotive Business Council Naamsa said that this downturn reflects the broader economic challenges faced by the country in 2024.<\/p>\n\n\n\n<p>Passenger car sales offered a glimmer of hope, recording a 1.1% increase for the year, while all commercial vehicle segments experienced declines. <\/p>\n\n\n\n<p>The December growth was primarily fueled by an 8.2% rise in passenger car sales, with the rental industry playing a significant role.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"table-responsive\"><table class=\"table\"><tbody><tr><td><strong><br>Sector<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>2020<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>2021<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>2022<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>2023<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>2024<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>2024 \/<\/strong><strong>2023<\/strong><strong>% Change<\/strong><\/td><\/tr><tr><td><strong>Cars<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">246,541<\/td><td class=\"has-text-align-center\" data-align=\"center\">304,338<\/td><td class=\"has-text-align-center\" data-align=\"center\">363,682<\/td><td class=\"has-text-align-center\" data-align=\"center\">347,379<\/td><td class=\"has-text-align-center\" data-align=\"center\">351,302<\/td><td class=\"has-text-align-center\" data-align=\"center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-green-cyan-color\">+1.1%<\/mark><\/td><\/tr><tr><td><strong>Light Commercials&nbsp;<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">110,912<\/td><td class=\"has-text-align-center\" data-align=\"center\">133,078<\/td><td class=\"has-text-align-center\" data-align=\"center\">135,711<\/td><td class=\"has-text-align-center\" data-align=\"center\">151,490<\/td><td class=\"has-text-align-center\" data-align=\"center\">133,254<\/td><td class=\"has-text-align-center\" data-align=\"center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">-12%<\/mark><\/td><\/tr><tr><td><strong>Medium Commercials&nbsp;<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">6,735<\/td><td class=\"has-text-align-center\" data-align=\"center\">7,520<\/td><td class=\"has-text-align-center\" data-align=\"center\">8,308<\/td><td class=\"has-text-align-center\" data-align=\"center\">8,252<\/td><td class=\"has-text-align-center\" data-align=\"center\">7,714<\/td><td class=\"has-text-align-center\" data-align=\"center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">-6.5%<\/mark><\/td><\/tr><tr><td><strong>Heavy Trucks, Buses<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">16,018<\/td><td class=\"has-text-align-center\" data-align=\"center\">19,555<\/td><td class=\"has-text-align-center\" data-align=\"center\">21,841<\/td><td class=\"has-text-align-center\" data-align=\"center\">24,654<\/td><td class=\"has-text-align-center\" data-align=\"center\">23,442<\/td><td class=\"has-text-align-center\" data-align=\"center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">-4,9%<\/mark><\/td><\/tr><tr><td><strong>Total Vehicles<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>380,206<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>464,491<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>529,542<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>531,775<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>515,712<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">-3,0%<\/mark><\/strong><\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<p>According to Naamsa, several factors contributed to the overall decline in new vehicle sales in 2024:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Economic slowdown:<\/strong> <\/li>\n<\/ul>\n\n\n\n<p>The South African economy faced a challenging year, impacting consumer confidence and purchasing power. <\/p>\n\n\n\n<p>Naamsa said that the industry anticipated a year of two halves with a taxing first half of the year and with brighter economic prospects and an upswing in new vehicle sales during the second half of the year.<\/p>\n\n\n\n<p>This did not materialise as new vehicle sales remained under pressure in 2024.<\/p>\n\n\n\n<p>Naamsa continued to reflect a shift in the matrix with various &#8220;new entrants in the domestic market, in particular Chinese brands, offering options at the more affordable end of the pricing spectrum as consumers battled a tough economic climate.&#8221;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Market disruptions:<\/strong> <\/li>\n<\/ul>\n\n\n\n<p>Naamsa emphasises a significant market disruption in the South African automative industry, putting new vehicle sales under pressure.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Plummeting Exports:<\/strong> <\/li>\n<\/ul>\n\n\n\n<p>Vehicle exports declined significantly in 2024, dropping by 22.8% to 308,830 units. <\/p>\n\n\n\n<p>This decline was attributed to factors like a slowdown in demand in the European Union, stricter emission rules, competition from cheaper Chinese electric vehicle imports, and timing effects of new model introductions in the domestic market.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2021\/05\/Carsales-scaled-e1620298892974.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2021\/05\/Carsales-1024x683.jpg\" alt=\"\" class=\"wp-image-488479\"\/><\/a><figcaption class=\"wp-element-caption\">Photographer: Daniel Acker\/Bloomberg<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Hope remains<\/h2>\n\n\n\n<p>December 2024 saw a positive trend, with three consecutive months of year-on-year sales increases. <\/p>\n\n\n\n<p>This growth can be attributed to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strong Seasonal sales:<\/strong> The December period typically sees a surge in vehicle sales, particularly to the rental industry.<\/li>\n\n\n\n<li><strong>Easing inflation and interest rate cuts:<\/strong> Two interest rate cuts towards the end of 2024, coupled with easing inflation, created a more favourable economic environment, boosting consumer confidence and disposable income.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Challenges and opportunities for 2025<\/h2>\n\n\n\n<p>While the December sales figures provide a positive note, the industry faces several challenges and opportunities in 2025:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Local and global uncertainties<\/strong>: Factors like local wage negotiations, US policy shifts, oil price volatility, and geopolitical tensions may impact the market.<\/li>\n\n\n\n<li><strong>Affordability concerns<\/strong>: Consumers&#8217; growing price sensitivity is shifting demand toward smaller, affordable cars or quality used vehicles, pressuring retailer profits.<\/li>\n\n\n\n<li><strong>Growth in Hybrid Vehicles<\/strong>: Rising petrol prices and increasing interest in sustainability are driving the growth of hybrid vehicles.<\/li>\n\n\n\n<li><strong>Competition from Chinese Brands<\/strong>: The continued rise of affordable Chinese vehicles will push established manufacturers to adjust pricing strategies.<\/li>\n<\/ul>\n\n\n\n<p>Despite the challenges, Naamsa said that there are reasons for cautious optimism in 2025. <\/p>\n\n\n\n<p>Positive economic indicators and the resilience of the passenger car segment suggest a potential rebound. <\/p>\n\n\n\n<p>Factors like further interest rate cuts, easing energy constraints, and ongoing reforms in key sectors like electricity and transport could contribute to improved economic growth, projected at around 1.5% for 2025. <\/p>\n\n\n\n<p>This growth could translate into a single-digit improvement in the new vehicle market compared to 2024 levels.<\/p>\n\n\n\n<p>However, Naamsa said that the industry&#8217;s success in 2025 will depend on its ability to navigate these challenges and capitalise on emerging opportunities.<\/p>\n\n\n\n<p>Adapting to evolving consumer preferences, particularly the focus on affordability and sustainable solutions, will be key for sustained growth.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Read: <a href=\"https:\/\/businesstech.co.za\/news\/government\/806216\/governments-plan-to-save-100000-jobs-in-south-africa\/\">Government\u2019s plan to save 100,000 jobs in South Africa<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>South Africa&#8217;s 2024 vehicle sales declined, despite a late uptick at the end of the year \u2013 but hope remains for 2025.<\/p>\n","protected":false},"author":101,"featured_media":806258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11119],"tags":[10421,853,21371],"class_list":["post-806240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motoring","tag-naamsa","tag-south-africa","tag-vehicle"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/806240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/101"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=806240"}],"version-history":[{"count":9,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/806240\/revisions"}],"predecessor-version":[{"id":806347,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/806240\/revisions\/806347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/806258"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=806240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=806240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=806240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}