{"id":807517,"date":"2025-01-19T19:02:29","date_gmt":"2025-01-19T17:02:29","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=807517"},"modified":"2025-01-19T19:05:49","modified_gmt":"2025-01-19T17:05:49","slug":"south-african-food-store-cheaper-than-checkers-and-pick-n-pay-coming-to-a-centre-near-you","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/807517\/south-african-food-store-cheaper-than-checkers-and-pick-n-pay-coming-to-a-centre-near-you\/","title":{"rendered":"South African food store cheaper than Checkers and Pick n Pay coming to a centre near you"},"content":{"rendered":"\n

Best Before, a retailer specialising in discounted short-dated and past-best-before goods, is setting its sights on a major expansion across South Africa.<\/p>\n\n\n\n

With its unique business model, the company has already captured the interest of cash-conscious shoppers and plans to make its footprint felt in major cities and towns nationwide. <\/p>\n\n\n\n

According to co-founder Alain Soriano, this ambitious growth is fueled by surging demand from consumers eager for more affordable shopping options.<\/p>\n\n\n\n

Since its inception in 2017, Best Before has carved out a niche in the South African retail landscape by offering food and personal care products at prices significantly lower than competitors like Checkers and Pick n Pay. <\/p>\n\n\n\n

The secret lies in its strategy – selling products close to or slightly past their best-before date but still within their use-by date.<\/p>\n\n\n\n

This allows the company to purchase goods in bulk at steep discounts from trusted suppliers and pass the savings on to their customers.<\/p>\n\n\n\n

Soriano emphasises that the best-before date is simply an indication of optimal quality, not safety. <\/p>\n\n\n\n

To reassure shoppers, Best Before offers a refund policy for any product that does not meet customer satisfaction. <\/p>\n\n\n\n

This approach has resonated with consumers, especially middle-class South Africans looking to stretch their budgets without compromising on everyday essentials.<\/p>\n\n\n\n

The retailer\u2019s popularity is evident in its rapid growth and loyal following. Starting with a single store in Wendywood, Sandton, the brand has expanded to seven locations, including stores in Boksburg, Edenvale, Fourways, Northcliff, Krugersdorp, and the Atterbury Lifestyle Centre in Pretoria. <\/p>\n\n\n\n

Additionally, the company offers online shopping for Gauteng residents, with plans to roll this out to other provinces in the near future. <\/p>\n\n\n\n

On social media, Best Before boasts over 100,000 followers, many of whom regularly request new store openings in their areas. <\/p>\n\n\n\n

According to Soriano, the company is inundated daily with messages<\/a> from customers and aspiring entrepreneurs who see the value in their concept.<\/p>\n\n\n\n

To meet this demand, Best Before is committed to opening new stores every year, with Pretoria still the focus area in the short term. <\/strong><\/p>\n\n\n

\n
\"\"<\/a>
Co-founder Alain Soriano.<\/em><\/figcaption><\/figure><\/div>\n\n\n

While no fixed target for expansion has been set, the company envisions a presence in most regions of South Africa. <\/p>\n\n\n\n

Soriano highlights that the brand\u2019s appeal extends beyond urban hubs, with plans to bring its cost-saving offerings to smaller towns as well.<\/p>\n\n\n\n

The retailer\u2019s efforts to cater to a broader customer base include diversifying its product range. <\/p>\n\n\n\n

Recently, Best Before introduced a selection of unique imports<\/a>, marking a first for the South African market. <\/p>\n\n\n\n

These new offerings feature prominent international and local brands such as Mountain Dew, Oshee, C\u00f4te d\u2019Or, Toblerone, Hershey\u2019s, Bokomo, Caffelux, Willards, Koo, Robertsons, and Labello. <\/p>\n\n\n\n

According to the company, these innovative additions further enhance its value proposition and aim to keep shoppers excited about their product selection.<\/p>\n\n\n\n

With a business model rooted in affordability and sustainability, Best Before has resonated with South Africans facing economic challenges. <\/p>\n\n\n\n

The retailer\u2019s ability to undercut traditional supermarkets like Checkers, Pick n Pay, Spar, and Shoprite has positioned it as a go-to destination for budget-conscious shoppers. <\/p>\n\n\n\n

\n\n\n\n

Read: How much you would have if you invested R1,000 in Woolworths, Pick n Pay, Shoprite and SPAR one year ago<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Food retailer Best Before has big plans for South Africa, aiming to open new stores every year. <\/p>\n","protected":false},"author":92,"featured_media":794093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9872],"tags":[20629,5999,853],"class_list":["post-807517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-best-before","tag-groceries","tag-south-africa"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/807517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=807517"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/807517\/revisions"}],"predecessor-version":[{"id":807523,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/807517\/revisions\/807523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/794093"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=807517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=807517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=807517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}