{"id":815939,"date":"2025-03-09T11:24:06","date_gmt":"2025-03-09T09:24:06","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=815939"},"modified":"2025-03-12T07:28:41","modified_gmt":"2025-03-12T05:28:41","slug":"businesstech-news-done-right-advertising-done-better","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/815939\/businesstech-news-done-right-advertising-done-better\/","title":{"rendered":"BusinessTech \u2013 News done right, Advertising done better"},"content":{"rendered":"\n

BusinessTech \u2013 South Africa\u2019s largest and most influential business news publication \u2013 has unveiled a new campaign to promote the power of its advertising solutions.<\/p>\n\n\n\n

At the heart of the campaign is a bold new tagline: \u201cNews done right. Advertising done better.\u201d<\/p>\n\n\n\n

This statement reflects both the high-quality business news journalism the website is known and respected for, and the high-impact advertising solutions on offer to South African companies.<\/p>\n\n\n\n

\u201cBusinessTech is the undisputed leader when it comes to business news in South Africa and this allows us to reach the country\u2019s business owners, C-level executives, company directors, managers, and professionals,\u201d said BusinessTech Commercial Officer Kevin Lancaster.<\/p>\n\n\n\n

\u201cThis audience is the perfect match for South African companies looking to reach purchasing decision-makers and business leaders.\u201d<\/p>\n\n\n\n

Thanks to this powerful audience, South Africa\u2019s top companies advertise on BusinessTech on a regular basis. This includes the likes of Vodacom, MTN, Standard Bank, Discovery, Takealot, Investec, OUTsurance, Suzuki, Samsung, MutliChoice, and many more.<\/p>\n\n\n\n

The power of advertising on BusinessTech<\/h2>\n\n\n\n

The launch of the new campaign promoting BusinessTech\u2019s advertising solutions follows a period of strong growth for the publication.<\/p>\n\n\n\n

BusinessTech\u2019s audience has increased rapidly in recent years, and the news website now reaches over 5 million South African readers every month.<\/p>\n\n\n\n

This has coincided with substantial growth in the number of companies running advertising campaigns on BusinessTech.<\/p>\n\n\n\n

\u201cOur new campaign aims to showcase BusinessTech as the go-to platform for companies looking to make an impact in the digital space,\u201d said Lancaster.<\/p>\n\n\n\n

\u201cWe\u2019ve always focused on building strong connections between companies and our audience, and this campaign reinforces the value we bring to advertisers \u2013 helping them reach, engage, and influence their target market.\u201d<\/p>\n\n\n\n

From eye-catching display advertising and high-impact sponsored articles, to engaging podcast interviews and review videos, BusinessTech provides multi-platform solutions designed to help advertisers achieve real business outcomes.<\/p>\n\n\n\n

For more information on BusinessTech\u2019s new campaign and advertising solutions, visit businesstech.co.za\/advertise<\/strong><\/a>.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

BusinessTech has launched a new campaign to promote the power of its advertising solutions, and how they benefit South African companies.<\/p>\n","protected":false},"author":57,"featured_media":816001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982,21979],"class_list":["post-815939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech","tag-businesstech-2025-campaign"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/815939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=815939"}],"version-history":[{"count":6,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/815939\/revisions"}],"predecessor-version":[{"id":816005,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/815939\/revisions\/816005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/816001"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=815939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=815939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=815939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}