{"id":817537,"date":"2025-03-28T08:50:43","date_gmt":"2025-03-28T06:50:43","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=817537"},"modified":"2025-03-28T08:50:48","modified_gmt":"2025-03-28T06:50:48","slug":"miways-new-brand-identity-reflects-a-bold-statement","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/817537\/miways-new-brand-identity-reflects-a-bold-statement\/","title":{"rendered":"Miway\u2019s new brand identity reflects a bold statement"},"content":{"rendered":"\n<p>Miway Insurance has unveiled a fresh new look as it embarks on the next phase of its growth journey. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.miway.co.za\/?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_term=March+2025\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here for more info about Miway<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>After 17 years with the same visual identity, the short-term insurer is embracing a customer centric and digital approach while staying true to its commitment to putting people first.<\/p>\n\n\n\n<p>Launched in 2008, Miway set out to disrupt the direct insurance market with a bold, approach. <\/p>\n\n\n\n<p>Over the years, its offering has expanded beyond traditional insurance, culminating in the highly successful #MoveForValue campaign, which showcased the brand\u2019s dedication to adding meaningful value to the lives of South Africans.<\/p>\n\n\n\n<p>Building on this success, Miway recognised the need for a refreshed visual identity \u2013 one that reflects its evolving brand ethos and forward-thinking approach. <\/p>\n\n\n\n<p>\u201cThis is more than just a rebrand \u2013 it\u2019s a statement of intent,\u201d says Betty Dube, Executive Head for Brand and Marketing at Miway Insurance. <\/p>\n\n\n\n<p>\u201cWe are reaffirming our commitment to innovation, digital transformation and making insurance simpler as well as more accessible for our customers.&#8221;<\/p>\n\n\n\n<p>&#8220;Our new look reflects who we are today and staying future ready. Our speech bubble represents and forms part of a conversational and engaging brand, which forms part of our new icon and logo.\u201d<\/p>\n\n\n\n<p>We pride ourselves in offering a personalised relationship and understanding our unique customer requirements to insure their priced possessions.<\/p>\n\n\n\n<p>Miway\u2019s rebrand comes as part of a broader strategic evolution, integrating technology and innovation to enhance customer experiences. <\/p>\n\n\n\n<p>\u201cEmbracing digital transformation is about creating a seamless, efficient, and personalised experience for our customers throughout the touchpoints,\u201d Dube adds.<\/p>\n\n\n\n<p>The rebrand has already begun rolling out nationwide with out-of-home (OOH) billboard campaign and a television commercial, setting the tone for what\u2019s to come. <\/p>\n\n\n\n<p>Over the next few months, customers can expect an updated digital experience on our platforms, including a revamped website and enhanced mobile app.<\/p>\n\n\n\n<p>\u201cAs Miway continues to innovate and evolve, this rebrand signals the start of an exciting new chapter, one where digital transformation and customer-centricity come together to shape the future of non-life insurance in South Africa,\u201d says Dube, who encourages South Africa to keep an eye out for the new look, digital upgrades and some exciting innovation in the coming months.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miway Insurance has unveiled a fresh new look as it embarks on the next phase of its growth journey.<\/p>\n","protected":false},"author":57,"featured_media":817541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9946],"class_list":["post-817537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-miway"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/817537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=817537"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/817537\/revisions"}],"predecessor-version":[{"id":818361,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/817537\/revisions\/818361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/817541"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=817537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=817537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=817537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}