{"id":817760,"date":"2025-03-23T12:04:48","date_gmt":"2025-03-23T10:04:48","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=817760"},"modified":"2025-03-23T12:04:52","modified_gmt":"2025-03-23T10:04:52","slug":"the-power-of-publishing-sponsored-articles-on-businesstech","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/817760\/the-power-of-publishing-sponsored-articles-on-businesstech\/","title":{"rendered":"The power of publishing sponsored articles on BusinessTech"},"content":{"rendered":"\n<p>Publishing sponsored articles on BusinessTech is the best way to promote your products and services to South Africans.<\/p>\n\n\n\n<p>This has never been clearer thanks to BusinessTech\u2019s recently-launched marketing campaign titled \u201cNews done right. Advertising done better.\u201d<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>For more information about BusinessTech&#8217;s sponsored article packages, click here.<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>BusinessTech launched this campaign to highlight the power of its advertising solutions for South African companies looking to maximise their marketing spend.<\/p>\n\n\n\n<p>Sponsored articles are among the best-performing advertising products offered by BusinessTech thanks to the publication\u2019s position as South Africa\u2019s premier business news website.<\/p>\n\n\n\n<p>It reaches over 5 million monthly readers who trust BusinessTech for reliable and valuable information about South Africa\u2019s business landscape.<\/p>\n\n\n\n<p>These readers hold the purchasing power of their homes and businesses, meaning that advertising to this audience through sponsored articles is a highly targeted and impactful form of marketing.<\/p>\n\n\n\n<p>\u201cBusinessTech is the best advertising partner for South African companies looking to dominate their industries,\u201d said BusinessTech Commercial Officer Kevin Lancaster.<\/p>\n\n\n\n<p>\u201cOur sponsored articles offers excellent marketing value for businesses thanks to our unrivalled audience who trust BusinessTech for accurate and insightful and information.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Advertise with BusinessTech<\/strong><\/h2>\n\n\n\n<p>BusinessTech\u2019s marketing team is committed to making it as easy as possible for companies to reach and exceed their marketing goals.<\/p>\n\n\n\n<p>Our experts will take care of every part of your sponsored article package to ensure maximum performance.<\/p>\n\n\n\n<p>This includes writing, publishing, and providing performance reports for your sponsored articles.<\/p>\n\n\n\n<p>\u201cOur marketing team prides itself on offering the best possible experience for advertisers, ensuring they reach, engage, and influence their target market,\u201d said Lancaster.<\/p>\n\n\n\n<p><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>For more information about BusinessTech&#8217;s sponsored article packages, click here.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech has launched a new marketing campaign that highlights the advantages of publishing sponsored articles on its website.<\/p>\n","protected":false},"author":57,"featured_media":817246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982,15073],"class_list":["post-817760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech","tag-sponsored-articles"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/817760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=817760"}],"version-history":[{"count":7,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/817760\/revisions"}],"predecessor-version":[{"id":817856,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/817760\/revisions\/817856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/817246"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=817760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=817760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=817760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}