{"id":818086,"date":"2025-03-26T07:17:23","date_gmt":"2025-03-26T05:17:23","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=818086"},"modified":"2025-03-26T07:17:27","modified_gmt":"2025-03-26T05:17:27","slug":"zeiss-cameras-take-smartphone-photography-to-new-heights-hands-on-vivo-v50-smartphone-review","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/818086\/zeiss-cameras-take-smartphone-photography-to-new-heights-hands-on-vivo-v50-smartphone-review\/","title":{"rendered":"ZEISS cameras take smartphone photography to new heights \u2013 Hands-on vivo V50 smartphone review"},"content":{"rendered":"\n<p>We got our hands on the vivo V50 smartphone, which just launched in South Africa, and we thoroughly enjoyed reviewing it.<\/p>\n\n\n\n<p>From its ZEISS co-engineered triple 50MP camera that captured stunning portrait shots, to its slim form factor and potent performance, this vivo smartphone is perfect for all South Africans.<\/p>\n\n\n\n<p>The vivo V50 is also comfortable in the hand, feels reassuringly robust, and offers a stylish yet unassuming design.&nbsp;<\/p>\n\n\n\n<p>We unpack our experience with the vivo V50 smartphone, below.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-1-1024x576.jpg\" alt=\"\" class=\"wp-image-818103\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-1-1024x576.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-1-300x169.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-1-768x432.jpg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>The power of ZEISS<\/strong><\/h2>\n\n\n\n<p>Crafted to be the \u201cultimate professional portrait flagship of the year,\u201d the vivo V50 offers three 50MP sensors that are co-engineered with a ZEISS imaging system.<\/p>\n\n\n\n<p>This system comprises two rear sensors and one front sensor, as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>50MP ZEISS OIS Main Camera <\/strong>\u2013 CIPA 4.0 DSLR-level stabilisation.<\/li>\n\n\n\n<li><strong>50MP ZEISS Ultra Wide-Angle Camera<\/strong> \u2013 119-degree field of view.<\/li>\n\n\n\n<li><strong>50MP ZEISS Group Selfie Camera<\/strong> \u2013 92-degree wide angle.<\/li>\n<\/ul>\n\n\n\n<p>Once we started putting these sensors to the test, it was clear that the ZEISS branding wasn\u2019t just for show.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-2-1024x576.jpg\" alt=\"\" class=\"wp-image-818105\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-2-1024x576.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-2-300x169.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-2-768x432.jpg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p>Portrait images were the star of the show, with the vivo V50 offering a range of ZEISS multifocal portrait features that mimic classic camera lenses.<\/p>\n\n\n\n<p>This allowed us to switch between three Bokeh effects:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Landscape Portrait (23mm)<\/strong> \u2013 ZEISS Distagon Style Bokeh for wide-angle shots.<\/li>\n\n\n\n<li><strong>Street Portrait (35mm)<\/strong> \u2013 ZEISS B-Speed Style Bokeh for everyday moments.<\/li>\n\n\n\n<li><strong>Classic Portrait (50mm)<\/strong> \u2013 ZEISS Biotar Style Bokeh for that cinematic blur.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-3.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-3-1024x576.jpg\" alt=\"\" class=\"wp-image-818106\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-3-1024x576.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-3-300x169.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-3-768x432.jpg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-3.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p>Each of these focal ranges allowed us to capture stunning portrait images with perfectly blurred backgrounds and a razor-sharp focus on the subject.<\/p>\n\n\n\n<p>The AI Aura Light Portrait feature took these shots to the next level, adding a soft, studio-like glow that ensured every shot looked professional and polished.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-5.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-5-1024x576.jpg\" alt=\"\" class=\"wp-image-818107\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-5-1024x576.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-5-300x169.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-5-768x432.jpg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-5.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p>Furthermore, the CIPA 4.0 DSLR-level stabilisation combined with Optical Image Stabilisation (OIS) provided next-level clarity in photos and impressive stabilisation while filming. We even managed to film while running, and the V50 produced professionally stabilised footage.<\/p>\n\n\n\n<p>Selfies aren\u2019t an afterthought, either. The 50MP front-facing camera delivers crisp, flattering results with excellent skin tone accuracy, and its 92-degree wide angle allows for stunning group shots.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-6.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"881\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-6-1024x881.jpg\" alt=\"\" class=\"wp-image-818109\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-6-1024x881.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-6-300x258.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-6-768x661.jpg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-6.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Performance and style<\/strong><\/h2>\n\n\n\n<p>While the camera was the star of the show, vivo didn\u2019t hold back in any other areas.<\/p>\n\n\n\n<p>A powerful processor is packed into the V50 \u2013 the Snapdragon 7 Gen 3 chip \u2013 and vivo backed this up with 12GB RAM to provide flagship-level performance.&nbsp;<\/p>\n\n\n\n<p>This ensured smooth navigation on the 120Hz Quad Curved display and fast image processing, while all our photos and videos were stored on the V50\u2019s massive 512GB of storage.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-10.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-10-1024x576.jpg\" alt=\"\" class=\"wp-image-818111\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-10-1024x576.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-10-300x169.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-10-768x432.jpg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-10.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p>The Snapdragon processor also offered exceptional power efficiency, and when this was combined with a 6,000mAh battery.&nbsp;<\/p>\n\n\n\n<p>When accounting for the 90W FlashCharge, the result was an impressive six hours of phone calls or three hours of video streaming with only a 10-minute charge.<\/p>\n\n\n\n<p>All of this impressive performance was housed in a sleek, stylish, and sturdy chassis.<\/p>\n\n\n\n<p>vivo equipped the V50 with an IP68 rating and double-strengthened Corning Gorillas Glass 2 for superior dust and water resistance \u2013 even promising underwater photography up to 1.5 metres.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-7.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-7-1024x576.jpg\" alt=\"\" class=\"wp-image-818112\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-7-1024x576.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-7-300x169.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-7-768x432.jpg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-7.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Final thoughts<\/strong><\/h2>\n\n\n\n<p>The vivo V50 is a camera-first smartphone that doesn\u2019t cut corners.&nbsp;<\/p>\n\n\n\n<p>The ZEISS-powered camera system delivers exceptional portraits and versatile photography options, while the Snapdragon 7 Gen 3 ensures smooth, reliable performance.<\/p>\n\n\n\n<p>With a massive battery, stylish design, and durable build, the vivo V50 balances style with substance.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.vivo.com\/en\/products\/v50?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_term=March+2025#Camera\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to learn more about the vivo V50.<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p>The specs of the vivo V50 are listed in the table below.<\/p>\n\n\n\n<p><div class=\"bt_table\">\n  <div class=\"table-responsive\"><table class=\"table\" style=\"width: 76%;\" border=\"0\" cellpadding=\"7\">\n    <thead>\n      <tr style=\"background-color: #c3c3c3; font-weight: bold; color: #000;\">\n        <th colspan=\"2\" style=\"text-align: center;\">vivo V50<\/th>\n      <\/tr>\n    <\/thead>\n    <tbody>\n      <tr>\n        <td><strong>OS<\/strong><\/td>\n        <td>Funtouch OS 15 (based on Android 15)<\/td>\n      <\/tr>\n      <tr>\n        <td><strong>Display<\/strong><\/td>\n        <td>6.77-inch (2,392 x 1,080), 120Hz refresh rate, 1,300nits<\/td>\n      <\/tr>\n      <tr>\n        <td><strong>CPU<\/strong><\/td>\n        <td>Qualcomm Snapdragon 7 Gen 3, octa-core<\/td>\n      <\/tr>\n      <tr>\n        <td><strong>RAM<\/strong><\/td>\n        <td>12GB<\/td>\n      <\/tr>\n      <tr>\n        <td><strong>Storage<\/strong><\/td>\n        <td>512GB<\/td>\n      <\/tr>\n      <tr>\n        <td><strong>Rear camera<\/strong><\/td>\n        <td>50MP + 50MP<\/td>\n      <\/tr>\n      <tr>\n        <td><strong>Front camera<\/strong><\/td>\n        <td>50MP<\/td>\n      <\/tr>\n      <tr>\n        <td><strong>Cellular<\/strong><\/td>\n        <td>5G<br>Dual SIM<\/td>\n      <\/tr>\n      <tr>\n        <td><strong>Connectivity<\/strong><\/td>\n        <td>Wi-Fi<br>Bluetooth 5.4<br>NFC<\/td>\n      <\/tr>\n      <tr>\n        <td><strong>Ports<\/strong><\/td>\n        <td>USB-C<\/td>\n      <\/tr>\n      <tr>\n        <td><strong>Battery<\/strong><\/td>\n        <td>6,000mAh<br>90W fast charging<\/td>\n      <\/tr>\n      <tr>\n        <td><strong>Biometrics<\/strong><\/td>\n        <td>Under-display fingerprint sensor<\/td>\n      <\/tr>\n      <tr>\n        <td><strong>Durability<\/strong><\/td>\n        <td>IP68 and IP69<\/td>\n      <\/tr>\n      <tr>\n        <td><strong>Dimensions and weight<\/strong><\/td>\n        <td>163.3mm x 76.7mm x 7.4mm (189g)<\/td>\n      <\/tr>\n      <tr>\n        <td><strong>Colour<\/strong><\/td>\n        <td>Satin Black and Starry Blue<\/td>\n      <\/tr>\n    <\/tbody>\n  <\/table><\/div>\n<\/div><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-8.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-8-1024x576.jpg\" alt=\"\" class=\"wp-image-818113\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-8-1024x576.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-8-300x169.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-8-768x432.jpg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-8.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<figure class=\"wp-block-image size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-9.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"748\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-9-1024x748.jpg\" alt=\"\" class=\"wp-image-818114\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-9-1024x748.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-9-300x219.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-9-768x561.jpg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/03\/VivoV50-BT-in-article-image-9.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Crafted to be the \u201cultimate professional portrait flagship of the year,\u201d the vivo V50 offers three 50MP sensors that are co-engineered with a ZEISS imaging system.<\/p>\n","protected":false},"author":57,"featured_media":818101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[7265,22114,22115],"class_list":["post-818086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-vivo","tag-vivo-v50","tag-zeiss"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/818086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=818086"}],"version-history":[{"count":6,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/818086\/revisions"}],"predecessor-version":[{"id":818117,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/818086\/revisions\/818117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/818101"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=818086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=818086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=818086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}