{"id":818426,"date":"2025-03-31T06:26:00","date_gmt":"2025-03-31T04:26:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=818426"},"modified":"2025-03-31T08:34:00","modified_gmt":"2025-03-31T06:34:00","slug":"businesstech-display-takeovers-advertising-done-better","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/818426\/businesstech-display-takeovers-advertising-done-better\/","title":{"rendered":"BusinessTech display takeovers \u2013 Advertising done better"},"content":{"rendered":"\n<p>BusinessTech is South Africa\u2019s largest and most influential business news website \u2013 making it the best place to advertise your products and services.<\/p>\n\n\n\n<p>This is emphasized by BusinessTech\u2019s new marketing campaign: \u201cNews done right. Advertising done better.\u201d<\/p>\n\n\n\n<p>The campaign highlights that BusinessTech makes it easy to reach an audience of over five million monthly South African readers \u2013 the majority of whom make important financial decisions in their homes and businesses.<\/p>\n\n\n\n<p>One of the best ways to reach these readers is through display takeovers, which position your company\u2019s message and branding in areas of high traffic on the BusinessTech website.<\/p>\n\n\n\n<p>Popular locations for these display takeovers include the main BusinessTech home page, as well as each of the publication\u2019s category pages.<\/p>\n\n\n\n<p>These display takeovers offer great brand awareness and click-through rates, keeping your business top of mind.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Choose BusinessTech<\/strong><\/h2>\n\n\n\n<p>BusinessTech\u2019s expert marketing team will work with you to ensure you get the most out of your display takeover booking.<\/p>\n\n\n\n<p>Our team will take care of every part of your campaign, includes loading and running your takeover banners, and reporting on their success.<\/p>\n\n\n\n<p>\u201cOur marketing team\u2019s top priority is maximising the performance of our partners\u2019 marketing campaigns,\u201d said BusinessTech Chief Commercial Officer Kevin Lancaster.<\/p>\n\n\n\n<p>\u201cWe\u2019ve always focused on building strong connections between companies and our audience, and our current campaign reinforces the value we bring to advertisers \u2013 helping them reach, engage, and influence their target market.\u201d<\/p>\n\n\n\n<p>For more information about <strong><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">BusinessTech\u2019s new campaign and excellent display takeover packages, click here.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech makes it easy to reach an audience of over five million monthly South African readers.<\/p>\n","protected":false},"author":57,"featured_media":817246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-818426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/818426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=818426"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/818426\/revisions"}],"predecessor-version":[{"id":818870,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/818426\/revisions\/818870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/817246"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=818426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=818426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=818426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}