{"id":818872,"date":"2025-04-07T10:00:00","date_gmt":"2025-04-07T08:00:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=818872"},"modified":"2025-04-07T09:20:27","modified_gmt":"2025-04-07T07:20:27","slug":"business-talk-honor-sa-ceo-fred-zhou-unpacks-the-companys-ai-focused-project-alpha-plan","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/818872\/business-talk-honor-sa-ceo-fred-zhou-unpacks-the-companys-ai-focused-project-alpha-plan\/","title":{"rendered":"Business Talk \u2013 HONOR SA CEO Fred Zhou unpacks the company\u2019s AI-focused Project Alpha Plan"},"content":{"rendered":"\n<p>In this Business Talk with Michael Avery interview, Fred Zhou discusses HONOR\u2019s new corporate strategy, Project Alpha Plan.<\/p>\n\n\n\n<p>HONOR is one of the global leaders in smartphone technology, and has quickly established itself in the South African market.<\/p>\n\n\n\n<p>According to Counterpoint Research, HONOR went from having almost no smartphone market share in South Africa in 2022, to becoming the second best-selling brand in the country in 2024.<\/p>\n\n\n\n<p>Additionally, HONOR achieved 188% year-on-year growth in South Africa in 2024 \u2013 a remarkable achievement that emphasises the incredible work HONOR has done locally.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The interview<\/h2>\n\n\n\n<p>In this Business Talk interview, Zhou discusses HONOR\u2019s Project Alpha Plan \u2013 which comprises a three-step process.<\/p>\n\n\n\n<p>He unpacks these three steps in detail and explains why they are essential to the company\u2019s vision for the future.<\/p>\n\n\n\n<p>Zhou then discusses HONOR\u2019s incredible success in South Africa over the past few years, and explains why the local market is such a big priority.<\/p>\n\n\n\n<p>He also talks about the newly-launched HONOR Magic7 Pro smartphone, which features unprecedented AI photography capabilities.<\/p>\n\n\n\n<p>Zhou explains how HONOR\u2019s new on-device deepfake detection technology will help South Africans protect themselves against malicious parties.<\/p>\n\n\n\n<p>He concludes the interview by sharing the other major features available on this smartphone.<\/p>\n\n\n\n<p>Watch the full interview with Fred Zhou, below.<\/p>\n\n\n\n<p><iframe loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/rCUuzFVJSf4?si=UPw0KOksYCZRwyu3\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HONOR\u2019s Project Alpha Plan will transform the organisation from a smartphone manufacturer to a leading AI device ecosystem company.<\/p>\n","protected":false},"author":10,"featured_media":818873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[15578,22168,19252],"class_list":["post-818872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-business-talk","tag-business-talk-honor-sa-ceo-fred-zhou-unpacks-the-companys-ai-focused-project-alpha-plan","tag-honor"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/818872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=818872"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/818872\/revisions"}],"predecessor-version":[{"id":818875,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/818872\/revisions\/818875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/818873"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=818872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=818872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=818872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}