{"id":821837,"date":"2025-04-23T12:00:00","date_gmt":"2025-04-23T10:00:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=821837"},"modified":"2025-04-23T12:00:32","modified_gmt":"2025-04-23T10:00:32","slug":"south-african-food-store-promises-43-cheaper-prices-than-pick-n-pay-and-checkers","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/821837\/south-african-food-store-promises-43-cheaper-prices-than-pick-n-pay-and-checkers\/","title":{"rendered":"South African food store promises 43% cheaper prices than Pick n Pay and Checkers"},"content":{"rendered":"\n

Best Before, a retailer specialising in discounted short-dated and past-best-before goods, promises savings of between 28% and 43% compared to traditional retailers.<\/p>\n\n\n\n

Best Before was founded by Mark Gordon and Alain Soriano in 2017. It sells short-dated and past-dated food and personal care products.<\/p>\n\n\n\n

Although these products are past their best-before date, they are safe to use as they remain within their use-by date.<\/p>\n\n\n\n

It buys large quantities of products around their best-before date, which it gets at great discounts. These discounts are then passed on to consumers.<\/p>\n\n\n\n

The products on Best Before\u2019s shelves come from trusted and reputable suppliers, including Cadbury, Toblerone, Cook n Bake, and All Gold.<\/p>\n\n\n\n

It also stocks products from popular brands like Clover, Bakers, Halls, Game, Black Cat, Craft, Nescafe, Pepsi, and Anat.<\/p>\n\n\n\n

Best Before recently introduced a selection of unique imports. These new offerings include brands such as Mountain Dew, C\u00f4te d\u2019Or, Hershey\u2019s, Bokomo, Willards, Koo, and Labello.<\/p>\n\n\n\n

The retailer said it has stringent quality control measures to ensure the products are safe and offers a refund for products that do not meet customer satisfaction.<\/p>\n\n\n\n

Gordon and Soriano\u2019s first Best Before store in Wendywood, Sandton, was so successful that they opened numerous new outlets.<\/p>\n\n\n\n

The retailer now has stores in Boksburg, Edenvale, Fourways, Northcliff, Krugersdorp, and the Atterbury Lifestyle Centre in Pretoria.<\/p>\n\n\n\n

Soriano said there is great demand for its offering, and they have plans to open new Best Before stores every year.<\/p>\n\n\n\n

The initial focus is on large cities. However, they have plans to have a presence in most regions of South Africa, including smaller towns.<\/p>\n\n\n\n

Best Before offers online shopping for Gauteng residents and plans to expand its eCommerce service to other provinces across South Africa.<\/p>\n\n\n\n

The retailer is actively expanding its product range and is keen to partner with suppliers with excess stock to build long-term relationships.<\/p>\n\n\n\n

Promises of big discounts<\/h2>\n\n\n\n
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South Africa’s retail sector is highly competitive, with powerful companies like Shoprite, Spar, and Pick n Pay battling for market share.<\/p>\n\n\n\n

These companies have retail brands which offer discounted goods, including the Pick n Pay-owned Boxer, Shoprite, and Usave.<\/p>\n\n\n\n

Many South African households struggle to make ends meet, which means affordability is one of the main differentiators for local retailers.<\/p>\n\n\n\n

Usave\u2019s payoff line, for example, is \u201cNo one is cheaper\u201d. This claim is based on an independent audit of 100 of South Africa’s favourite products.<\/p>\n\n\n\n

Best Before also claims to be the cheapest, promising savings of between 28% and 43% compared to traditional retailers.<\/p>\n\n\n\n

The company launches weekly deals on a range of products, which it distributes to clients through its newsletter.<\/p>\n\n\n\n

It then tells clients how much they would save if they bought each item in the newsletter at Best Before versus a traditional supermarket.<\/p>\n\n\n\n

The promised saving was 35% on 20 March 2025. It was 34% on 27 March, 43% on 3 April, 32% on 10 April, and 28% on 16 April.<\/p>\n\n\n\n

The retailer claims to offer the best bang for people\u2019s buck and make the unaffordable affordable in South Africa.<\/p>\n\n\n\n

The image below provides an overview of Best Before\u2019s claimed discounts when compared to traditional South African retailers.<\/p>\n\n\n\n

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Inside a Best Before store<\/h2>\n\n\n\n
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Best Before, a retailer specialising in discounted short-dated and past-best-before goods, promises savings of between 28% and 43% compared to traditional retailers.<\/p>\n","protected":false},"author":10,"featured_media":821865,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9872],"tags":[20629,6655,4067,7520,9838,20905],"class_list":["post-821837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-best-before","tag-boxer","tag-pick-n-pay","tag-shoprite","tag-spar","tag-usave"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/821837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=821837"}],"version-history":[{"count":6,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/821837\/revisions"}],"predecessor-version":[{"id":821873,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/821837\/revisions\/821873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/821865"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=821837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=821837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=821837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}