{"id":823932,"date":"2025-05-13T14:48:40","date_gmt":"2025-05-13T12:48:40","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=823932"},"modified":"2025-05-13T14:56:33","modified_gmt":"2025-05-13T12:56:33","slug":"the-biggest-and-most-popular-petrol-station-brands-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/823932\/the-biggest-and-most-popular-petrol-station-brands-in-south-africa\/","title":{"rendered":"The biggest and most popular petrol station brands in South Africa"},"content":{"rendered":"\n<p>New data from analytics group Lightstone shows that Engen petrol stations are the most popular among South Africa&#8217;s busiest commuters: Joburg drivers.<\/p>\n\n\n\n<p>While the data only reflects the popularity of petrol stations in Joburg, the metro is the most populous in the country, in a province with more than double the cars than any other region.<\/p>\n\n\n\n<p>The latest tally from the Natis database shows that Gauteng accounts for over 3.3 million of the country&#8217;s 8 million registered passenger vehicles (41%), and 4.7 million of the country&#8217;s 12.2 million total (38.5%).<\/p>\n\n\n\n<p>Many of these vehicles would be concentrated around the greater Joburg area, meaning Lightstone&#8217;s data reflects trends among a significant portion of the country&#8217;s drivers.<\/p>\n\n\n\n<p>Lightstone&#8217;s analysis draws from data captured by more than 600 service stations in Johannesburg and over 5,000 nationally, based on the real-world travel behaviour of Joburg&#8217;s passenger vehicles.<\/p>\n\n\n\n<p>Engen emerged as the most visited fuel station brand by Johannesburg drivers in March 2025.<\/p>\n\n\n\n<p>&#8220;Among the brands competing for Joburg drivers\u2019 attention, Engen stands clearly ahead,&#8221; Lightstone said.<\/p>\n\n\n\n<p>Zooming in on location-level insights, several Engen service stations stand out for their consistently high visit volumes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Oxford Service Station<\/li>\n\n\n\n<li>M1 North and South<\/li>\n\n\n\n<li>My City Sandton Court<\/li>\n\n\n\n<li>Midway Mews Convenience Centre<\/li>\n<\/ul>\n\n\n\n<p>Other high-traffic stations include BP\u2019s Grayston Drive, Shell\u2019s Glenhove and Cosmo City Convenience Centres, and Sasol Waterfall.<\/p>\n\n\n\n<p>Other insights from the data show that petrol stations are still hotspots for convenience shopping, becoming the default stop after traditional retail outlets close for the night.<\/p>\n\n\n\n<p>&#8220;This shift is clearly visible in the data, where the proportion of convenience-led visits spikes between 19h00 and 06h00,&#8221; Lightstone said.<\/p>\n\n\n\n<p>If 1% of all service station stops occur at midnight, but 2% of convenience stops happen then, it gives a convenience score of 2, indicating that consumers are twice as likely to be stopping for non-fuel reasons at that time.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/05\/Top-joburg-petrol-station-brand.png\"><img loading=\"lazy\" decoding=\"async\" width=\"732\" height=\"499\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/05\/Top-joburg-petrol-station-brand.png\" alt=\"\" class=\"wp-image-823940\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/05\/Top-joburg-petrol-station-brand.png 732w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/05\/Top-joburg-petrol-station-brand-300x205.png 300w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">Petrol stations in South Africa are changing<\/h2>\n\n\n\n<p>Different petrol station brands are also seeing different usage patterns, Lightstone said.<\/p>\n\n\n\n<p>For example, Astron service stations experience higher peak visits between 06h00 and 10h00, pointing to a commuter-focused routine that\u2019s unique among its peers.<\/p>\n\n\n\n<p>Astron has become a new flagship petrol station brand in South Africa, taking over the previous Caltex brand and network.<\/p>\n\n\n\n<p>Following Astron Energy\u2019s acquisition of Chevron\u2019s Southern African assets in 2017, the group started a massive rebranding campaign in 2022.<\/p>\n\n\n\n<p>Twenty regional teams across South Africa worked simultaneously to rebrand forecourts to Astron Energy, hitting the halfway mark in November 2024.<\/p>\n\n\n\n<p>At the end of the rebranding exercise, there will be over 850 Astron Energy service stations in the country &#8211; easily the second largest network after Engen.<\/p>\n\n\n\n<p>Engen currently leads with over 1,000 stations in the country, making its popularity among drivers a logical outcome.<\/p>\n\n\n\n<p>Shell announced it would be exiting the service station business in the country back in 2024, and is still in the process of offloading the <a href=\"https:\/\/businesstech.co.za\/news\/motoring\/821435\/new-owners-lined-up-for-shell-petrol-stations-in-south-africa\/\"><strong>network to potential buyers<\/strong><\/a>.<\/p>\n\n\n\n<p>Whichever group takes over the network will be sitting with almost 600 service stations\u2014the third largest in the country.<\/p>\n\n\n\n<p>Total Energies has the fourth largest network with 550 stations, followed by BP, with 500 stations.<\/p>\n\n\n\n<p>Contrasting Shell&#8217;s exit from the game, the other fuel retailers have all committed to remaining and expanding their networks in the country, including Engen.<\/p>\n\n\n\n<p>Many have committed to modernising and upscaling non-fuel related services to meet the needs of consumers looking for convenience beyond filling up.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/05\/8-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/05\/8-2-1024x1024.png\" alt=\"\" class=\"wp-image-773708\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/05\/8-2-1024x1024.png 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/05\/8-2-300x300.png 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/05\/8-2-150x150.png 150w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/05\/8-2-768x769.png 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/05\/8-2.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>According to Lightstone, the service station market in South Africa is shifting, and driver behaviour is changing along with it.<\/p>\n\n\n\n<p>\u201cFuel retail has seen more change in the past few years than in the decade before it,\u201d said Mohit Narotam, MD of Lightstone Retail. <\/p>\n\n\n\n<p>\u201cCovid shifted consumer routines, remote work redrew traffic patterns, and new players have entered the market.&#8221;<\/p>\n\n\n\n<p>Narotam said the data tells a story of shifting loyalties and evolving behaviours\u2014some driven by convenience, others by broader market dynamics.<\/p>\n\n\n\n<p>&#8220;As market dynamics continue to evolve, so too does the opportunity for retailers to rethink location strategy, brand loyalty drivers, and the growing role of convenience in consumer decision-making,&#8221; he said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>South Africa has over 3,800 petrol stations, and one brand has emerged as the most popular among the country&#8217;s busiest commuters in Joburg.<\/p>\n","protected":false},"author":10,"featured_media":643133,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9872],"tags":[2195,10283,9240,7421,2240,2239,22528],"class_list":["post-823932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-astron","tag-bp","tag-engen","tag-lightstone","tag-sasol","tag-shell","tag-total-energies"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/823932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=823932"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/823932\/revisions"}],"predecessor-version":[{"id":823943,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/823932\/revisions\/823943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/643133"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=823932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=823932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=823932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}