The system focuses on South African business reporting from top-tier media publications and measures companies\u2019 success in achieving positive exposure.<\/p>\n\n\n\n
The sentiment ranking is based on the number of positive, neutral, or negative articles, as well as the reach and influence of the publication where they are published.<\/p>\n\n\n\n
Simply put, the more positive articles a company receives, the better its sentiment ranking. The inverse also holds.<\/p>\n\n\n\n
Online media in South Africa is highly influential, which is why companies invest heavily in public relations and content marketing to get positive exposure.<\/p>\n\n\n\n
However, before Press Pulse\u2019s new sentiment system, it was difficult for companies to track their performance accurately.<\/p>\n\n\n\n
The good news is that new advances in artificial intelligence have made it possible to measure media sentiment objectively.<\/p>\n\n\n\n
The system uses sophisticated natural language processing and deep learning for accurate sentiment detection.<\/p>\n\n\n\n
Press Pulse makes it easy for companies to track their online media sentiment and gain insight into how they can improve.<\/p>\n\n\n\n
The Press Pulse reports provide companies with clear insights into where they excel, where they fall short, and the prevailing sentiment trends in the market.<\/p>\n\n\n\n
It also helps companies to benchmark their performance against their peers and track their sentiment over time.<\/p>\n\n\n\n
Sentiment analysis for South African high-end food retail companies<\/h2>\n\n\n\n
Press Pulse\u2019s sentiment analysis of South African retail brands over the last 90 days revealed that Checkers, with a positive sentiment score of 46, has a big lead over its main rivals.<\/p>\n\n\n\n
Checkers, owned by sister retailer and discount chain Shoprite, is a well-run company and regularly receives praise from analysts and other stakeholders.<\/p>\n\n\n\n
The Checkers Sixty60 on-demand grocery delivery platform is also dominant in South Africa and is capturing market share from its competitors.<\/p>\n\n\n\n
Spar ranked second with a sentiment score of 17, followed by Pick n Pay with a score of 12. Pick n Pay was bolstered by Boxer\u2019s excellent performance.<\/p>\n\n\n\n
Woolworths lost significant ground in recent weeks and finished last with a negative sentiment score of -7, making it the only large retailer with a negative score.<\/p>\n\n\n\n
Woolworths started the year well, but its financial results showed a significant drop in profitability for the first half of its 2025 financial year.<\/p>\n\n\n\n
This resulted in numerous negative articles about the company, which pushed its sentiment score into negative territory.<\/p>\n\n\n\n
![\"\"](\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/05\/1-11-1024x596.jpg\")
<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"