Kaspersky considers Africa to be a priority market, as it is incredibly important to safeguard the region\u2019s digital future.<\/p>\n\n\n\n
This is according to the newly appointed General Manager for Kaspersky Sub-Saharan Africa, Chris Norton.<\/strong><\/p>\n\n\n\n Norton has over 30 years of IT industry experience and is deeply committed to advancing technology in African markets.<\/p>\n\n\n\n \u201cThe opportunity to lead Kaspersky\u2019s efforts in Sub-Saharan Africa, a region with immense potential and unique challenges, was a compelling next step for me,\u201d said Norton.<\/p>\n\n\n\n He is excited because Kaspersky continues to invest heavily in the region in an attempt to drive positive technological change.<\/p>\n\n\n\n This has yielded great results for the company since it first entered the region in 2009.<\/p>\n\n\n\n In 2024, Kaspersky saw a 19% increase in regional sales \u2014 a clear signal of market confidence.<\/p>\n\n\n\n In his new role, Norton will build on this momentum by deepening engagement with local partners, enhancing cybersecurity awareness, and demonstrating how Kaspersky\u2019s solutions are uniquely positioned to serve African businesses and individuals.<\/p>\n\n\n\n \u201cIn 2024 alone, Kaspersky participated in 95 independent tests and reviews, with its products being awarded first place 91 times \u2013 achieving the highest results among all competitors for the 12th time in a row,\u201d said Norton.<\/p>\n\n\n\n It is therefore critical for the Sub-Saharan Africa region that Kaspersky continues to play a key role in its digital growth trajectory, as this journey has also unearthed escalating cyber threats.<\/p>\n\n\n\n \u201cPhishing and ransomware are serious cyber threats that are active in the local region,\u201d said Norton.<\/p>\n\n\n\n \u201cMost of the cybersecurity breaches that have been publicly discussed in recent years were related to ransomware.\u201d<\/p>\n\n\n\n \u201cWhile the number of victims might not be considered large, the damage caused by even one breach is hard to underestimate,\u201d said Norton.<\/p>\n\n\n\n Norton also noted the increasing prevalence of AI-powered phishing using social engineering techniques, as well as mobile malware including banking trojans. Organisations should pay special attention to advanced persistent threats involving a wide variety of cyberattack methods.<\/p>\n\n\n\n Kaspersky offers a comprehensive suite of security solutions tailored to the region\u2019s needs – spanning endpoint protection, cloud security, threat intelligence, and security awareness training.<\/p>\n\n\n\n These offerings are underpinned by the work of Kaspersky\u2019s global Expertise Centres, including the renowned Global Research and Analysis Team (GReAT), which tracks and counters advanced persistent threats globally.<\/p>\n\n\n\n Norton also believes strong local partnerships are key to driving cybersecurity progress in Sub-Saharan Africa.<\/p>\n\n\n\n \u201cMy experience has taught me the value of building strong, trust-based relationships within the team and with partners and customers,\u201d said Norton.<\/p>\n\n\n\n \u201cAt Kaspersky, I plan to leverage this to drive mutual success.\u201d<\/p>\n\n\n\n Looking ahead, Norton is optimistic about the opportunities for Kaspersky to driving meaningful change in Sub-Saharan Africa.<\/p>\n\n\n\n \u201cThe potential for growth and positive change in Sub-Saharan Africa is immense, and I\u2019m honoured to be part of this journey,\u201d said Norton.<\/p>\n\n\n\n \u201cBy empowering individuals and organisations with the knowledge and tools to protect themselves, we can contribute to a safer, more secure digital environment.\u201d<\/p>\n\n\n\nCommitment to excellence<\/strong><\/h2>\n\n\n\n
How Kaspersky protects Sub-Saharan Africa<\/strong><\/h2>\n\n\n\n