{"id":826166,"date":"2025-05-30T10:00:00","date_gmt":"2025-05-30T08:00:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=826166"},"modified":"2025-05-30T10:02:51","modified_gmt":"2025-05-30T08:02:51","slug":"business-talk-miway-ceo-burton-naicker-discusses-the-companys-brand-refresh","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/trending\/826166\/business-talk-miway-ceo-burton-naicker-discusses-the-companys-brand-refresh\/","title":{"rendered":"Business Talk \u2013 Miway CEO Burton Naicker discusses the company\u2019s brand refresh"},"content":{"rendered":"\n<p>In this Business Talk with Michael Avery interview, Burton Naicker discusses how Miway is evolving its brand and adopting new technologies.<\/p>\n\n\n\n<p>Naicker is the CEO of Miway Insurance and an industry veteran, having worked in insurance since 2010.<\/p>\n\n\n\n<p>Before being appointed as the CEO of Miway Insurance, Naicker worked for nearly 20 years at OUTsurance.<\/p>\n\n\n\n<p>During this time, he held roles such as Ex: Head of Claims, Ex: Manager Claims, and Chief Operations Officer.<\/p>\n\n\n\n<p>He also worked at SIAS for five years as its CEO, SIAS being a division of the direct insurer OUTsurance and serving as a support service to the claims area of OUTsurance.<\/p>\n\n\n\n<p>Naicker holds an MBA and a Diploma in Business Administration and Management from the University of Witwatersrand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The interview<\/strong><\/h2>\n\n\n\n<p>In this interview, Naicker explains why he joined Miway and what sets the company apart in South Africa\u2019s insurance landscape.<\/p>\n\n\n\n<p>Naicker discusses what motivated Miway to refresh its brand after 17 years of the same visual identity.<\/p>\n\n\n\n<p>He then outlines how this new branding represents the company\u2019s ethos and covers the other developments Miway has made, including a greater focus on technology and innovation.<\/p>\n\n\n\n<p>Naicker also unpacks examples of where Miway is implementing new technologies and innovating in 2025.<\/p>\n\n\n\n<p>He concludes the interview by explaining why South Africans looking for a non-life insurance provider should choose Miway.<\/p>\n\n\n\n<p>Watch the interview with Burton Naicker below.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Business Talk - Burton Naicker unpacks Miway&#039;s new branding and its ever-evolving brand ethos\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TACDYXzivtY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Burton Naicker is the CEO of Miway and has overseen the company&#8217;s recent rebrand and rededication to innovation.<\/p>\n","protected":false},"author":10,"featured_media":826167,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[22690,9946],"class_list":["post-826166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-burton-naicker","tag-miway"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/826166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=826166"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/826166\/revisions"}],"predecessor-version":[{"id":826187,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/826166\/revisions\/826187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/826167"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=826166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=826166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=826166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}