{"id":826876,"date":"2025-06-15T10:00:00","date_gmt":"2025-06-15T08:00:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=826876"},"modified":"2025-06-13T15:12:29","modified_gmt":"2025-06-13T13:12:29","slug":"south-africas-favourite-discount-supermarket-offering-great-prices-for-over-50-years","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/826876\/south-africas-favourite-discount-supermarket-offering-great-prices-for-over-50-years\/","title":{"rendered":"South Africa&#8217;s favourite discount supermarket offering great prices for over 50 years"},"content":{"rendered":"\n<p>Boxer has transformed from a wholesaler in the 1970s to one of South Africa&#8217;s largest supermarket chains, now worth R29 billion.<\/p>\n\n\n\n<p>The retailer&#8217;s journey started in 1977 when KwaZulu Cash &amp; Carry was created in the centre of Empangeni, KZN.<\/p>\n\n\n\n<p>The company operated as an essential commodities wholesaler, focusing on maize meal, rice, samp, oil, and beans.<\/p>\n\n\n\n<p>By the late 1970s, the company had shifted its focus to complete retail, supplying the informal market, bulk consumers, and retail consumers. A second branch was then opened in Empangeni in 1979.<\/p>\n\n\n\n<p>The company was acquired by its founders from an independent group of investors in 1988. The company&#8217;s name was then changed in 1991 as per an expansion plan into other provinces.<\/p>\n\n\n\n<p>Under the name of &#8216;Boxer Cash &amp; Carry,&#8217; new stores were opened in East London and Queenstown in September 1995.<\/p>\n\n\n\n<p>In 1996, the Boxer Cash &amp; Carry concept was further expanded to Mpumalanga, thanks to the opening of a new store in Burgersfort.<\/p>\n\n\n\n<p>In late 1997, a new corporate identity logo was adopted, and the company started trading as Boxer Superstores to reflect its role as a retailer.<\/p>\n\n\n\n<p>The company continued to grow in areas where it believed it could meet consumer needs. It&nbsp;then merged with one of its parent companies, Goss &amp; Co, adding three outlets in the Transkei.<\/p>\n\n\n\n<p>In October 2001, Boxer Superstores&#8217; first step into the North-West Province was marked by the opening of a location in Mafikeng. A year later, Limpopo saw its first store in Tzaneen.<\/p>\n\n\n\n<p>In 2002, Pick n Pay acquired Boxer 2002 for R185.5 million. The move formed part of Pick n Pay&#8217;s strategy to expand its reach into rural and peri-urban areas in South Africa, which would later prove to be a significant boost.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Massive expansion <\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/12\/fourie-boxer-e1749047616866.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/12\/fourie-boxer-e1749047616866-1024x577.jpeg\" alt=\"\" class=\"wp-image-804350\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/12\/fourie-boxer-e1749047616866-1024x577.jpeg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/12\/fourie-boxer-e1749047616866-300x169.jpeg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/12\/fourie-boxer-e1749047616866-768x433.jpeg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2024\/12\/fourie-boxer-e1749047616866.jpeg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">The listing of Boxer on the JSE<\/figcaption><\/figure><\/div>\n\n\n<p>Boxer has seen noticeable growth over the decades, providing an array of company formats across a defined set of models, ranging from full-service discount supermarkets to hardware and liquor offerings.<\/p>\n\n\n\n<p>Over the last five years, Boxer&#8217;s store count has grown rapidly from 298 to 525, with 48 new stores opening in FY2025.<\/p>\n\n\n\n<p>Looking ahead, Boxer will prioritise new stores in Gauteng and KwaZulu-Natal to face increasing competition in the regions.<\/p>\n\n\n\n<p>R1.2bn is set to be invested in new stores and a new KZN Distribution Centre, which will serve over 100 stores.<\/p>\n\n\n\n<p>With 320 grocery stores versus 175 liquor stores, the group aims to narrow the gap between the formats more quickly.<\/p>\n\n\n\n<p>Pick n Pay is also converting several of its core grocery stores into the Boxer brand, as the parent company is dramatically restructuring.<\/p>\n\n\n\n<p>The Boxer Rewards Club has also already signed up 1.9 million members since its launch in October 2024, a remarkably fast uptake, partly thanks to a partnership with Capitec.<\/p>\n\n\n\n<p>In recent times, the company has become a strong focus for investors following its initial public offering (IPO) in November 2024.<\/p>\n\n\n\n<p>Amidst serious cash struggles for Pick n Pay, which was technically insolvent and in breach of its debt covenants, the group implemented a two-step recapitalisation.<\/p>\n\n\n\n<p>The first part included an R4 billion rights offer for Pick n Pay shares, which raised R4 billion.<\/p>\n\n\n\n<p>The IPO of Boxer raised R8 billion for Pick n Pay, which still maintains roughly two-thirds of Boxer following the listing.<\/p>\n\n\n\n<p>The success of Boxer in recent years not only got Pick n Pay out of a challenging position, but also means that its market cap of R29 billion is more than its parent&#8217;s of R19 billion.&nbsp;<\/p>\n\n\n\n<p>In its most recent financial results for the 53 weeks ended 02 March 2025, Boxer&#8217;s turnover grew by 13.2% to R42.3 billion, while its trading profit increased by 9.9% to R2.3 billion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boxer has transformed from a wholesaler in the 1970s to one of South Africa&#8217;s largest supermarket chains, now worth R29 billion.<\/p>\n","protected":false},"author":95,"featured_media":801153,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9872],"tags":[6655,4067],"class_list":["post-826876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-boxer","tag-pick-n-pay"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/826876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=826876"}],"version-history":[{"count":7,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/826876\/revisions"}],"predecessor-version":[{"id":827280,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/826876\/revisions\/827280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/801153"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=826876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=826876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=826876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}