{"id":827595,"date":"2025-06-17T16:00:00","date_gmt":"2025-06-17T14:00:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=827595"},"modified":"2025-06-17T16:03:50","modified_gmt":"2025-06-17T14:03:50","slug":"the-woman-who-was-too-short-to-be-a-flight-attendant-so-she-started-her-own-aviation-company","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/827595\/the-woman-who-was-too-short-to-be-a-flight-attendant-so-she-started-her-own-aviation-company\/","title":{"rendered":"The woman who was too short to be a flight attendant so she started her own aviation company"},"content":{"rendered":"\n<p>Sibongile Sambo was rejected by South African Airways (SAA) for being too short when she applied for a flight attendant job, but she later created her own successful aviation company.<\/p>\n\n\n\n<p>Sambo is the founder and owner of SRS Aviation, a company that operates fixed-wing aircraft, helicopters, and drones. It also offers aviation consulting services.<\/p>\n\n\n\n<p>She was the first black woman in South Africa to own and manage an aviation company, and her interest in the field dates back to her childhood.<\/p>\n\n\n\n<p>Born in Bushbuckridge, Mpumalanga, in 1974, she took an interest in aircraft from an early age, watching planes fly overhead and hoping she could one day travel the world.<\/p>\n\n\n\n<p>However, her first attempt to enter the aviation industry hit a snag when South African Airways (SAA) rejected her for a flight attendant job because she did not meet the minimum height requirement.<\/p>\n\n\n\n<p>Sambo continued her education at the University of Zululand, earning a Bachelor of Business Administration (BBA).<\/p>\n\n\n\n<p>She then worked as an HR Performance Consultant at Telkom in the late 1990s, and moved to Johannesburg&#8217;s City Power in 2000 as a recruitment manager.<\/p>\n\n\n\n<p>After joining De Beers Consolidated Mines as an HR Change Manager, Sambo furthered her studies by earning a Bachelor of Administration Honours, Industrial and Organisational Psychology from UNISA.<\/p>\n\n\n\n<p>With valuable business experience and leadership skills from her previous job, she then made her aviation dreams come true, founding SRS Aviation in 2004.<\/p>\n\n\n\n<p>The company initially focused on brokering aviation services, but in 2006, it earned its Air Operating Certificate from the South African Civil Aviation Authority, making it the first Black-owned aviation company in South Africa to reach the milestone.<\/p>\n\n\n\n<p>The group quickly secured its first major contract: a cargo transport deal with the South African government.<\/p>\n\n\n\n<p>This allowed it to rapidly expand its services, and soon it was transporting heads of state, celebrities, sporting teams and peace-keeping missions across Africa.<\/p>\n\n\n\n<p>Today, the company&#8217;s partnership with MCC Aviation gives Sambo access to a fleet of aircrafts, as well as technical and operational support.<\/p>\n\n\n\n<p>The group has also expanded its services, helping several women get their private pilot licences, who would become full-time employees.<\/p>\n\n\n\n<p>However, despite her company&#8217;s success, Sambo has admitted that she struggled in the male-dominated industry and that learning the &#8220;language&#8221; proved challenging.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>New ventures<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/06\/sambo-cnn.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/06\/sambo-cnn-1024x576.jpg\" alt=\"\" class=\"wp-image-827614\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/06\/sambo-cnn-1024x576.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/06\/sambo-cnn-300x169.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/06\/sambo-cnn-768x432.jpg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/06\/sambo-cnn.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Sibongile Sambo (Source: CNN)<\/figcaption><\/figure><\/div>\n\n\n<p>Sambo&#8217;s career has progressed from SRS Aviation, and she has expanded her business interests by working with several companies and government groups.<\/p>\n\n\n\n<p>From 2009 to 2018, she was the managing director of SRS Petroleum, having received a petroleum wholesale licence in 2015.<\/p>\n\n\n\n<p>She has also branched into aerospace manufacturing through Dynamic Aerotech and Aero Metals, two more companies which were founded in 2018 and 2020, respectively.\u00a0<\/p>\n\n\n\n<p>In 2019, she became a board member of the Commercial Aerospace Manufacturing Association of South Africa (CAMSA).<\/p>\n\n\n\n<p>CAMSA is a non-profit organisation established to be a growth-bilateral between government and industry to significantly boost South African commercial aerospace manufacturing exports.<\/p>\n\n\n\n<p>She has also maintained a keen connection with the national government and policy in South Africa.<\/p>\n\n\n\n<p>In 2022, she joined the Presidential Black Economic Empowerment Advisory Council as a member, where members are drawn from the private sector, organised labour and the cabinet.<\/p>\n\n\n\n<p>In 2023, she became a board member of Airports Company South Africa (ACSA), which runs the nation&#8217;s largest airports.<\/p>\n\n\n\n<p>She serves on the Social and Ethics, Information, Communication and Technology, and Human Resources, Remuneration and Nominations committees at ACSA.<\/p>\n\n\n\n<p>Amidst her business successes, she has won several local and international awards, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Entrepreneurship award at the Black Woman in Business Awards in London in 2006.<\/li>\n\n\n\n<li>The Impumelelo Top Female Entrepreneur of the year in 2006.<\/li>\n\n\n\n<li>Presidential Award in the Category of Youth Business Leadership at the Black Management Forum in 2008.<\/li>\n\n\n\n<li>Distinguished Female Business Leader of the Year Award in Dubai in 2014.<\/li>\n\n\n\n<li>Special Award at the Gauteng Women Excellence Awards in 2018.<\/li>\n\n\n\n<li>Shining Light Award presented by the Motsepe Foundation Women\u2019s Unit in 2019.<\/li>\n<\/ul>\n\n\n\n<p>Sambo is note resting on her laurels or current successes, and is furthering her education.<\/p>\n\n\n\n<p>She completed her MBA in manufacturing at the GIBS Business School in 2022, and she has enrolled in the International Executive Development Programme at Rollins College in the USA. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sibongile Sambo had a tough start to the world of aviation. <\/p>\n","protected":false},"author":95,"featured_media":827626,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9872],"tags":[17537,7376,14099,1675,22826,65],"class_list":["post-827595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-airports-company-sa-acsa","tag-city-power","tag-de-beers","tag-saa","tag-srs","tag-telkom"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/827595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=827595"}],"version-history":[{"count":15,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/827595\/revisions"}],"predecessor-version":[{"id":828379,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/827595\/revisions\/828379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/827626"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=827595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=827595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=827595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}