Seven out of 10 online shoppers indicated that if they did not have to keep re-entering payment or delivery details, they would be more likely to shop online more often.<\/p>\n
One out of two (51%) South African online shoppers indicated that not having to register to a website to make a purchase would make them shop online more often.<\/p>\n
When asked about the barriers to\u00a0online shopping, 67% of non-online shoppers said\u00a0online security of payments is a reason for not shopping online.<\/p>\n
58% of people who have not shopped online say that concerns about not receiving items they ordered is a reason they don\u2019t shop online.<\/p>\n
![\"eCommerce](\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/03\/eCommerce-in-South-Africa.jpg\")
<\/a>eCommerce in South Africa<\/p><\/div>\n
The study also revealed the most popular products among local online shoppers. The most popular shopping categories for South Africans online are:<\/p>\n
- \n
- Digital goods \u2013 purchased by 52% of online shoppers in the past 12 months<\/li>\n
- Event tickets \u2013 purchased by 50%<\/li>\n
- Travel or transportation \u2013 purchased by 45%<\/li>\n
- Fashion, consumer electronics and physical entertainment \u2013 purchased by 38%<\/li>\n<\/ul>\n
Looking at future behaviour, 58%-70% of online shoppers indicate that they expect to spend the same or more on those categories online next year.<\/p>\n
![\"eCommerce](\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2015\/03\/eCommerce-in-South-Africa-2.jpg\")
<\/a>eCommerce in South Africa<\/p><\/div>\n
Increased Use of Mobile Devices in the Future<\/h3>\n
The research also suggests a future increase in South Africans shopping online using mobile devices.<\/p>\n
About 50% of online shoppers who own a smartphone or a feature phone have used it to shop online, while an additional 21% expect to do so in the future.<\/p>\n
Significantly, mobile phones are making shopping more convenient. 70% of mobile shoppers use their phone to shop from their home or office.<\/p>\n
Searching on mobile devices when shopping is also a common trend with 94% of mobile shoppers saying they use their phone to search for information about products, stores or businesses.<\/p>\n
In addition, 62% of mobile shoppers use their phone to compare product prices while shopping in store.<\/p>\n
In regard to browser preferences, 45% of mobile shoppers prefer to shop by using an app while 26% of mobile shoppers prefer to shop from a mobile browser.<\/p>\n
However, some barriers remain to mobile shopping, including 51% of those who have shopped on a mobile stating that the experience is not user friendly while 42% flag security concerns when shopping from mobile.<\/p>\n
More on e-commerce<\/h3>\n
Top e-commerce friendly countries in Africa<\/a><\/strong><\/p>\n
Naspers ramps up global e-commerce business<\/a><\/strong><\/p>\n