In this Business Talk with Michael Avery interview, Nicole Thomson unpacks the value the Cash Converters Webshop brings to both customers and franchise owners.<\/p>\n\n\n\n
Thomson is the Group Franchise Sales and Marketing Director of Cash Converters Southern Africa.<\/p>\n\n\n\n
In this role, Thomson owns and implements the marketing media and advertising activity for the Franchise Group.<\/p>\n\n\n\n
She is also intimately involved in the sale of franchise businesses within the Cash Converters network.<\/p>\n\n\n\n
Before joining Cash Converters, Thomson was the Digital Marketing Manager at MultiChoice, where she implemented 360-degree integrated campaigns across 48 countries and managed all paid media.<\/p>\n\n\n\n
Thomson has a BA from the University of the Witwatersrand and various management and marketing certifications.<\/p>\n\n\n\n
In this Business Talk interview, Thomson unpacks how Cash Converters continues to evolve its offerings to meet market demands.<\/p>\n\n\n\n
She focuses on the Webshop offering, including what motivated Cash Converters to launch it, and the benefits it brings to both customers and franchise owners.<\/p>\n\n\n\n
Thomson then unpacks what differentiates the Cash Converters Webshop from other digital storefronts in South Africa.<\/p>\n\n\n\n
She also shares success stories about how the Webshop is changing South African lives.<\/p>\n\n\n\n
Thomson concludes the discussion by breaking down the value of the Cash Converters brand for prospective franchise owners, and what the company\u2019s plans are for further diversification in the future.<\/p>\n\n\n\n