{"id":831458,"date":"2025-07-15T10:00:00","date_gmt":"2025-07-15T08:00:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=831458"},"modified":"2025-07-15T08:05:58","modified_gmt":"2025-07-15T06:05:58","slug":"business-talk-michael-summerton-on-how-fully-digital-investment-platforms-drive-tangible-value","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/finance\/831458\/business-talk-michael-summerton-on-how-fully-digital-investment-platforms-drive-tangible-value\/","title":{"rendered":"Business Talk \u2013 Michael Summerton on how fully digital investment platforms drive tangible value"},"content":{"rendered":"\n<p>In this Business Talk with Michael Avery interview, Michael Summerton discusses why digital investment platforms have become essential in the modern financial advisory landscape.<\/p>\n\n\n\n<p>Summerton is the Head of Experience at INN8 \u2013 a popular, fully digital investment platform.<\/p>\n\n\n\n<p>He has played a key role in developing both the INN8 brand and its investment platform since just before it launched in 2018.<\/p>\n\n\n\n<p>Summerton chose this career in financial services, rather than one in auditing, as he feels most rewarded when connecting the everyday South African with solutions that make their hard-earned retirement more dignified.<\/p>\n\n\n\n<p>He believes that this work is critical, as you shouldn\u2019t need a CFA to understand why personal finance is important and how to save adequately for your future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The interview<\/h2>\n\n\n\n<p>In this Business Talk interview, Summerton unpacks the power of fully digital investment platforms like INN8.<\/p>\n\n\n\n<p>He discusses how many advisers are hesitant to adopt new technologies and provides advice to these professionals on how to move forward in this new environment.<\/p>\n\n\n\n<p>Summerton then explains how digital platforms can play a key role in improving client relationships and the overall client experience.<\/p>\n\n\n\n<p>He also unpacks the importance of data when providing advisory services, and discusses the other emerging technologies that will shape the future of financial advice.<\/p>\n\n\n\n<p>Summerton concludes the discussion by revealing how INN8 makes it easy to migrate financial data to its platform \u2013 ensuring minimal disruptions for both advisors and their clients.<\/p>\n\n\n\n<p>Watch the full interview with Michael Summerton, below.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Business Talk \u2013 Michael Summerton on reimagining financial advice through digital transformation\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6R_Yh8zjGzg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Summerton unpacks how digital platforms can play a key role in improving client relationships and the overall client experience.<\/p>\n","protected":false},"author":10,"featured_media":831460,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11121],"tags":[15578,20802],"class_list":["post-831458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","tag-business-talk","tag-inn8"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/831458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=831458"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/831458\/revisions"}],"predecessor-version":[{"id":831461,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/831458\/revisions\/831461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/831460"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=831458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=831458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=831458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}