{"id":831907,"date":"2025-07-17T10:39:41","date_gmt":"2025-07-17T08:39:41","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=831907"},"modified":"2025-07-18T09:42:22","modified_gmt":"2025-07-18T07:42:22","slug":"mtn-business-engagement-services-the-best-way-for-smes-to-stay-connected-with-their-customers","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/831907\/mtn-business-engagement-services-the-best-way-for-smes-to-stay-connected-with-their-customers\/","title":{"rendered":"MTN Business Engagement Services \u2013 The best way for SMEs to stay connected with their customers"},"content":{"rendered":"\n<p>MTN Business is the ultimate one-stop shop for South African SMEs, thanks to its unrivalled range of SME-focused engagement solutions.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mtnbusiness.co.za\/en\/Pages\/SME-Prepaid-Bulk-SMS.aspx?utm_source=Broad+Media&amp;utm_medium=Article&amp;utm_term=July+2025\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to learn more about MTN Business\u2019s SME engagement services.<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>It provides the unrivalled ability to receive all the engagement services your business needs through a single partner \u2013 which is of incredible value to South African SMEs who need each employee to be focused on mission-critical and value-driving tasks.<\/p>\n\n\n\n<p>We unpack MTN Business\u2019s wide range of SME-focused engagement services, below.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Omnichannel communications platform<\/strong><\/h2>\n\n\n\n<p>MTN Business\u2019 omnichannel platform is designed specifically for SMEs who want an easy, centralised way to communicate with their clients.<\/p>\n\n\n\n<p>It seamlessly integrates numerous methods of communication \u2013 including SMS, MMS, WhatsApp, and email \u2013 into a single platform from which you can send mass communications or individual messages.<\/p>\n\n\n\n<p>This is of huge value to SMEs, who would usually need to manage their communications on a per-platform basis.<\/p>\n\n\n\n<p>The MTN Business omnichannel communications platform therefore saves these SMEs time and resources \u2013 which can be reallocated to mission-critical tasks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>MTN Ads<\/strong><\/h2>\n\n\n\n<p>MTN has launched an advertising platform that delivers unprecedented targeting accuracy.<\/p>\n\n\n\n<p>The advertising audience comprises all MTN customers who have opted into the services.<\/p>\n\n\n\n<p>What sets MTN Ads apart is the scale and quality of data it can draw from to help you target the right people.<\/p>\n\n\n\n<p>For example: traditional advertising platforms may see that you visited an educational website and guess that you are a teacher.<\/p>\n\n\n\n<p>In reality, however, you may have been visiting the educational website for many other reasons.<\/p>\n\n\n\n<p>MTN Ads builds a comprehensive persona for each individual using a variety of data sets, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spend data.<\/li>\n\n\n\n<li>LSM data.<\/li>\n\n\n\n<li>Which apps are used most<\/li>\n\n\n\n<li>How much data you use on these apps.<\/li>\n\n\n\n<li>And much more.<\/li>\n<\/ul>\n\n\n\n<p>Through MTN Ads, SMEs can target \u201clikely\u201d customers, rather than \u201cpossible\u201d customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Digital presence<\/strong><\/h2>\n\n\n\n<p>MTN Business makes it easy to build a digital for your SME quickly and easily.<\/p>\n\n\n\n<p>MTN Business will create a mini-website for your business, ensure that your online location data is accurate, and build social media profiles for you across the most important platforms.<\/p>\n\n\n\n<p>MTN Business even has dedicated professionals who will check the data that is available about your business online for accuracy.<\/p>\n\n\n\n<p>This includes confirming that the physical location is correct, and that the details about your business on your social media platforms are accurate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Technology solutions<\/strong><\/h2>\n\n\n\n<p>MTN Business also boasts a wide range of important ICT products and services that are necessary when running an SME.<\/p>\n\n\n\n<p>These include devices, device security, email security, voice and data packages, Fixed Wireless Access services, PBX and PABX, managed Wi-Fi, cloud backups, and much more.<\/p>\n\n\n\n<p>When all of these technology and engagement solutions are combined, MTN Business proves itself to be the ultimate one-stop shop for South African SMEs.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mtnbusiness.co.za\/en\/Pages\/SME-Prepaid-Bulk-SMS.aspx?utm_source=Broad+Media&amp;utm_medium=Article&amp;utm_term=July+2025\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to learn more about MTN Business\u2019s SME engagement services.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MTN Business\u2019s SME-focused engagement services are a game changer \u2013 here\u2019s why.<\/p>\n","protected":false},"author":57,"featured_media":831909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[1019],"class_list":["post-831907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-mtn-business"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/831907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=831907"}],"version-history":[{"count":6,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/831907\/revisions"}],"predecessor-version":[{"id":832070,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/831907\/revisions\/832070"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/831909"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=831907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=831907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=831907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}