{"id":832244,"date":"2025-07-21T11:05:27","date_gmt":"2025-07-21T09:05:27","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=832244"},"modified":"2025-07-21T11:05:31","modified_gmt":"2025-07-21T09:05:31","slug":"cfi-welcomes-maria-sharapova-as-global-brand-ambassador","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/832244\/cfi-welcomes-maria-sharapova-as-global-brand-ambassador\/","title":{"rendered":"CFI Welcomes Maria Sharapova as Global Brand Ambassador"},"content":{"rendered":"\n<p>CFI, a global leading online trading provider, is proud to announce a landmark partnership with Maria Sharapova. <\/p>\n\n\n\n<p>The five-time Grand Slam champion, Olympic medalist, and globally respected entrepreneur will serve as the Group\u2019s new Global Brand Ambassador, alongside Lewis Hamilton.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/cfi.trade\/en\/za?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_term=July+2025\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to learn more about CFI.<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p>Sharapova joins CFI in a multi-year agreement that reflects a shared dedication to excellence, discipline, and international impact.<\/p>\n\n\n\n<p>Renowned for her achievements on the court and her expansive success beyond it, including business, fashion, media, wellness, and recently interior design, Sharapova embodies a mindset rooted in precision, vision, and resilience, qualities that closely mirror CFI\u2019s values. <\/p>\n\n\n\n<p>Her transition from elite athlete to influential investor and entrepreneur aligns naturally with the brand\u2019s mission to empower individuals through innovation, insight, and world-class platforms. <\/p>\n\n\n\n<p>As CFI continues to champion greater inclusion and inspire more women to explore opportunities in the financial world, her multifaceted career presents an encouraging and aspirational path. <\/p>\n\n\n\n<p>In her new role, Sharapova will engage with CFI\u2019s audience through various high-impact campaigns and media activities. <\/p>\n\n\n\n<p>Her involvement will include strategic appearances and brand campaigns designed to inspire and connect with global audiences. <\/p>\n\n\n\n<p>Through its partnership with Sharapova, CFI aims to deepen its emotional resonance with clients and strengthen its position as a purpose-driven, globally trusted provider of trading and investment solutions with a clear sense of purpose.<\/p>\n\n\n\n<p>Maria Sharapova commented, \u201cCFI\u2019s focus on innovation, education, and empowering individuals resonated with me.&#8221; <\/p>\n\n\n\n<p>&#8220;Whether in sport or business, success comes down to being intentional, prepared, and willing to learn. I\u2019ve always believed in the importance of staying curious, adapting to change, and leading with purpose, and those values have continued to guide me beyond the court.&#8221; <\/p>\n\n\n\n<p>&#8220;I\u2019m proud to be CFI\u2019s Global Brand Ambassador and support the Group\u2019s global mission to inform, inspire, and connect with individuals who are pursuing their own paths to growth,\u201d said Sharapova.<\/p>\n\n\n\n<p>Ziad Melhem, CEO of CFI Financial Group, said the group is excited to be partnering with Sharapova.<\/p>\n\n\n\n<p>\u201cMaria Sharapova is a symbol of elite performance, long-term vision, and unwavering resilience,&#8221; said Melhem. <\/p>\n\n\n\n<p>&#8220;Her journey reflects the mindset we champion at CFI, where ambition, preparation, emotional intelligence, and the ability to adapt are all essential traits of smart traders and investors.&#8221; <\/p>\n\n\n\n<p>&#8220;As we expand globally, her voice will strengthen our mission to make global financial opportunities accessible and empowering,&#8221; added Melhem. <\/p>\n\n\n\n<p>&#8220;This partnership goes beyond branding; it\u2019s about shared purpose and global impact. We are proud to welcome her to the CFI family.\u201d<\/p>\n\n\n\n<p>This announcement marks another significant step in CFI\u2019s evolution as a purpose-driven global brand, one that combines world-class financial expertise with partnerships that inspire. <\/p>\n\n\n\n<p>The collaboration with Sharapova underscores CFI\u2019s ambition to lead not only through technology and service but also through relationships with individuals who define excellence on a global scale. <\/p>\n\n\n\n<p>She joins seven-time Formula 1\u2122 world champion Lewis Hamilton, CFI\u2019s current Global Brand Ambassador, reinforcing the brand\u2019s highly selective approach to aligning with iconic figures who embody performance, purpose, and global impact.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/cfi.trade\/en\/za?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_term=July+2025\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to learn more about CFI.<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/07\/Untitled-design-15.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/07\/Untitled-design-15-1024x683.png\" alt=\"\" class=\"wp-image-832252\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/07\/Untitled-design-15-1024x683.png 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/07\/Untitled-design-15-300x200.png 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/07\/Untitled-design-15-768x512.png 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/07\/Untitled-design-15.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>CFI, a global leading online trading provider, is proud to announce a landmark partnership with Maria Sharapova. <\/p>\n","protected":false},"author":57,"featured_media":832258,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[3527,23175,23176,711],"class_list":["post-832244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-ambassador","tag-cfi","tag-maria-sharapova","tag-trading"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/832244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=832244"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/832244\/revisions"}],"predecessor-version":[{"id":832259,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/832244\/revisions\/832259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/832258"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=832244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=832244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=832244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}